Niche: Personal Care

Listing Details

This listing is for an Amazon Associates business created in October 2013 in the personal care niche. The WordPress site features content and reviews related to men’s styling products. This is an aged business that has seen recent growth, thanks in part to the introduction of Amazon UK/CA earnings on top of US.

Organic search is the primary traffic channel for the site with about 71% coming from the US. Content on the site has been outsourced as new articles are published 1-2 times per month. Social media profiles for Facebook, Twitter, YouTube, and Pinterest are included, but are not important in terms of traffic and earnings.

Two employees are currently working with the Seller on the business — a writer and an assistant. The writer will continue working with the Buyer, but the assistant is in-house and will not continue. The assistant’s responsibilities include managing content and building links through outreach and creating Web 2.0 properties.

* The Seller purchased three niche-relevant expired domains in 2018 and redirected them to the site to pass link juice and authority. These will all be included in the sale.

* While the Seller has put a lot of focus on building white hat links through strategies like outreach, Web 2.0 properties, forums, and donations, they also have about 10 PBN links pointing to the site. Half of them are from the Seller’s own PBN sites, so they have control to keep, change, remove, etc. More information can be provided to active depositors.