Niche: Package: Health & Fitness
Monetization: Amazon Associates, Affiliate, Advertising, Adsense
- Monthly Revenue: $7,375
- Monthly Net Profit: $5,851
- List Price: $245,735
- Multiple: 42x
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Summary:
This listing is for a 2-site Amazon Associates, affiliate, and advertising business created in March 2010 in the health niche. The WordPress sites feature health tips and earn revenue from various ads placed throughout the sites and affiliate links. The business has a large social media following and requires minimal work from the Seller.
Both sites primarily receive traffic organically through Google. There is a Facebook page with 52k followers and a Pinterest with 76k followers. The Facebook isn’t used much, but the Pinterest is important for the business, driving about 15% of the traffic. There is an email list with 18k subscribers and an open rate of 21%.
The Seller does very little work on the business aside from updating the sites when needed. There is a VA who is willing to stay on with the business. She manages social media and email marketing.
* There are two extra sites that are included in the sale, but due to their small size, have not been included in the valuation.
Start Date
4th of January, 2011
Assets Included in the Sale
-
Domain and all site content/files for both sites
-
Social media accounts
-
Email list
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Two additional sites
Work/Skills Required/Day to Day
-
The Seller does very little for the business. There is an employee who manages social media and email marketing. She is looking to continue with the business.
Graph Summary:
Ave pageviews/month
335,817
Net Profit/month
$5,851
Gross Revenue/month
$7,375
Proof of Income
- February: $4,753
- January: $4,799
- December: $5,548
Proof of Traffic
- February: 237,532 views
- January: 294,551 views
- December: 252,427 views
Opportunities and Risks
Opportunities for this business include:
- Better monetize the pages. It would ideal for anyone working directly with a beauty or cosmetics brand. The site ranks very highly for a variety of high-volume keywords in the beauty space. Right now it is only monetized lightly with Amazon affiliate links.
- Adding New content - Hardly any new content has been added in 2 years, but content does naturally rank very well in Google. New content could rank highly from the start.
- Publish Guest Posts - The site gets multiple requests a day.
- Promote new affiliate programs - Some of the current pages could convert much better if replaced with a more modern and conversion-focused affiliate program.
- Oddball recommendation - There are a lot of users who would prefer to talk amongst themselves. A forum to create user-generated content would probably do well.
Seller Support Includes
The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.
Reason for Sale
The Seller purchased the sites 2 years ago and hasn’t had time to work on them. They have decided to sell the sites since they never had time to work on them.
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All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.
How to Purchase
We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.
After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.
Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.
After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.
Listing Highlights
Average Monthly Revenue: $7,375
Average Monthly Expenses: $1,524
Average Monthly Profit: $5,851
* We are using the last 12 months to determine the averages.
Work Required Per Week:
0 Hours
Domain Type: com
Private Blog Network (PBN): No
Platform: WordPress
Buyer Personas:
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