Niche: Outdoors

Listing Details

This listing is for an Amazon Associates business created in June 2016 in the outdoors niche. The Wordpress site features content related to traveling, outdoor tips, and gear. This is an established business with a long list of opportunities for growth and a minimal amount of work required to maintain.

The site primarily relies on organic search traffic from Google. There are social media profiles for Facebook, Instagram, Twitter, YouTube, Google+, and Pinterest, but they aren’t used for driving traffic to the site. An email list hasn’t been created for the business, so this is something to keep in mind for growth  opportunities.

The Seller has done very little work on the site over the past year or so. They've updated some content and added a few new pages. Existing content was written by the Seller, their wife, and a friend familiar with the niche. While content hasn't been actively added recently, starting to do so would be a growth opportunity for the Buyer to consider. Content related to winter outdoor gear, for example, would also help to level out any summer seasonality.

* PBN links were systematically added over time from a service. The current count is just over 40 links. Most were added a very long time ago, and the Seller feels that they don't necessarily affect rankings anymore. The Buyer can choose to continue paying monthly for the links or remove them. More information can be provided to active depositors.

* A site created in 2015 by the Seller to get approved to join the Amazon Associates program has been using the same tracking IDs as the primary site and will be included in the sale. The additional site has social media profiles and content of its own, but has not been touched since 2015. The older site isn’t in a related niche and sales on Amazon have seemingly been insignificant.

* In March 2018, the spike in traffic was caused by a "ghost spam" issue. The Seller learned that it was harmless and filtered out the suspicious source for more accurate data. Google seemed to pick up on it quickly and fixed the issue.