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Niche: Web Design

Monetization: Digital Product

Digital Product
  • Monthly Revenue: $2,777
  • Monthly Net Profit: $2,557
  • List Price: $84,394
  • Multiple: 33x

Summary:

This listing is for a digital product business created in November 2014 in the web design niche. The business earns revenue from customers purchasing WordPress themes to use on their websites. As a “Trusted Author” for WordPress themes, the business gets quick approval on free themes on WP repository which then prompts users to purchase the advanced theme when they require additional features. This quickly growing business requires minimal work from the Seller.

The Seller created the themes with occasional help from designers and a developer to speed up the process. The Seller doesn’t feel that development skills are required to run the business. They will also be happy to connect the Buyer with the developers they have worked with.

Traffic is generated from views on the free themes. An email list of 50K subscribers consists of past and current customers. This list has only been marketed to once, so sending emails out frequently could be an opportunity to generate more sales. The business also charges a one-time fee for its customers, which could be changed to a recurring subscription- a standard followed by other businesses in the same industry.

*The business changed direction from HTML/Bootstrap templates to focus on WordPress themes at the end of 2017. This abrupt change caused a temporary dip in profit that has since been remedied. The previous content was moved to a different URL that is included in the sale. Some email subscribers are customers who purchased the previous content. More details will be provided to active depositors.

* We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

11th of November, 2014

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Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Secondary domain
  • All free and premium themes
  • Email List
  • WordPress “Trusted Author” account
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Work/Skills Required/Day to Day

The Seller currently does very little work on the business. They sometimes add new content and update the site when needed.

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Graph Summary:

Ave pageviews/month

109,287

Net Profit/month

$2,557

Gross Revenue/month

$2,777

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $3,475
  • September: $3,109
  • August $3,730
traffic

Proof of Traffic

  • October: 114,959 views
  • September: 113,933 views
  • August: 118,802 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Adding new themes
  • Marketing to the email list
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller would like to invest in a new business.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $2,777

Average Monthly Expenses: $220

Average Monthly Net Profit: $2,557

* We are using the last 6 months to determine the averages.

Work Required Per Week:
1 Hour
Domain Type: .com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Newbie Norms, Portfolio Paul, Flipper Fred

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