Niche: Pet Care

Listing Details

This listing is for a dropshipping business created in August 2014 in the pets niche. The Shopify site features a variety of products relating to several needs of pet owners. The site has a nice traffic split of around 55% paid, 30% organic, and 10% direct traffic. This business has strong revenue and works with several suppliers across the US.

The main traffic strategy for this business is paid advertising through Google, Bing, and Yahoo. The business also uses Facebook and Instagram to do dynamic product retargeting. The Seller sometimes posts in a couple of active Facebook groups that have a large number of potential B2C customers. There is an email list of about 5000 emails including previous customers. The Seller has some plans to test some email marketing campaigns shortly.

The business has a customer support VA who is the primary contact with the customers and vendors. He handles chat, phone calls, emails, and ZenDesk tickets. He is aware of the sale and looks forward to continuing with the new owner. An outsourced Search Engine Marketing firm manages the paid advertising with Google and Bing. This account will also transfer with the sale of the business.

*One supplier is located in Canada.

*A second branded domain redirects to the main domain.

*The business 'started' in March 2014 as proof of concept. It was rebranded in August 2014 to the current domain.

*The dip in February 2018 was due to the Seller taking an extended holiday with their family and not focusing on the business. In April 2018, one of the high ticket items ran into supply chain issues, with delays causing returned orders.