Niche: Technology
Monetization: App, Amazon Associates, Advertising, Adsense
- Monthly Revenue: $9,483
- Monthly Net Profit: $8,179
- List Price: $343,519
- Multiple: 42x
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Summary:
This listing is for an Adsense and advertising business created in November 2011 in the technology niche. The WordPress site features news regarding a popular mobile phone brand. This site is considered an authority on the subject with recognition from Wikipedia, Reddit, XDA, Microsoft, and more. The business enjoys strong traffic, an active forum, over 30K subscribers on their popular Youtube channel, and requires minimal work to maintain.
The business has a proprietary firmware search that allows users to search for and download any updates for their phone. This tool is the primary reason for the constant growth of the business’s backlink portfolio. Users enjoy sharing with others on forums, blogs, videos, etc. The business also sells a custom-built mobile app with over 10 million all-time installs. At one point the app alone was bringing in over $10K per month, but now brings in very little revenue, due to lack of attention. This is a potential opportunity for the Buyer to rehabilitate.
The business mostly gets organic traffic from Google, direct traffic from repeat users, and referral traffic. There are over 33K Facebook followers and over 1K Twitter followers. The business employs a writer, a video producer, and a developer. Since owning the business, the Seller has focused on arranging sponsorship deals and managing outsourced content. The Seller is willing to do whatever is necessary to make the new owner feel comfortable and get acquainted with the business.
*A few years ago the business rebranded and updated their domain name. The previous domain now redirects to the current one.
*Beginning in October 2018 the Seller will no longer have to pay for hosting thanks to promoting the hosting company on the site.
*The business earns a small revenue from Amazon Associates which has been included in the valuation.
Start Date
1st of November, 2011
Assets Included in the Sale
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Primary domain & all site content/files
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All related branded domains
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Forum
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Mobile app and source files
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All social media accounts
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Branding assets (logos, banners, slogans, etc)
Work/Skills Required/Day to Day
-
The Seller currently spends around 1-2 hours per week:
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Arranging sponsorship deals
-
Paying workers
Graph Summary:
Ave pageviews/month
2,177,186
Net Profit/month
$8,179
Gross Revenue/month
$9,483
Proof of Income
- November: $8,855
- October: $6,910
- September: $8,663
Proof of Traffic
- November: 2,297,598 views
- October: 2,381,752 views
- September: 2,664,916 views
Opportunities and Risks
Opportunities for this business include:
- Content - Currently, there is only one active writer who contributes three posts per week. With this caliber of a site, producing 5-10 posts a day would keep up with any competition.
- SEO - 99% of the growth has been organic. Given the high domain authority and impressive backlink portfolio, investing in strategic SEO and social media marketing (optimizing posts, off-page SEO, etc) could be an opportunity for growth.
- Building a mailing list - With millions of page views, a mailing list would be a great way to leverage the existing audience, boost returning visitors rate, and grow traffic and revenue.
- Improve the mobile app and its retention rate - With over 10 million all-time installs and thousands of new daily installs, the app could be one of the most profitable and valuable assets.
- Collaborate with big brands - The business has a healthy relationship established with some of the biggest tech giants in the world. Leveraging these relationships for exposure and sponsorships could mean growth in traffic and revenue.
- YouTube - The Seller hasn't done much to promote and grow the YouTube channel.
- Forum - This has been neglected for a long time. Bringing in volunteer moderators, boosting engagement, and capitalize on user-generated content, are opportunities for the Buyer to pursue.
Seller Support Includes
The Seller is willing to provide whatever support is necessary for the Buyer to feel comfortable. This would include at minimum 30 days of Skype and email support.
Reason for Sale
The Seller has lost their passion for this niche.
Empire Certified
All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.
How to Purchase
We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.
After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.
Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.
After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.
Listing Highlights
Average Monthly Revenue: $9,483
Average Monthly Expenses: $1,304
Average Monthly Profit: $8,179
* We are using the last 12 months to determine the averages.
Work Required Per Week:
2 Hours
Domain Type: com
Private Blog Network (PBN): No
Platform: WordPress
Buyer Personas: Portfolio Paul, Strategic Sally, Flipper Fred
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