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Niche: Internet Marketing

Monetization: Digital Product, Affiliate

Digital Product
  • Monthly Revenue: $7,578
  • Monthly Net Profit: $5,159
  • List Price: $144,462
  • Multiple: 28x

Summary:

This listing is for a digital product and affiliate business created in August 2015 in the internet marketing niche. The WordPress site sells licenses for ‘white-label’ content, including blog posts, ebooks, videos, and more, created by freelancers. These are sold to a wide audience including bloggers, influencers, and online coaches via 6 month, 12 month, or one-time access packages. The business also earns some affiliate income by recommending courses from time to time and requires low work hours from the Seller.

An immediate opportunity for the Buyer would be implementing a recurring subscription model for this business. The Seller has not done this simply because they were not willing to commit to creating a set amount of content each month. Moving in this direction would follow the trend in the industry since other stock providers have been moving to subscription-based revenue.

Traffic comes from Pinterest, Google, and from affiliate referrals. Customers are often acquired through the ‘freemium’ model, offering a week of free articles, and then adding them to an email sequence which sells the content. The email list of 1,800 is helpful both for getting sales and occasionally for affiliate revenue. Thanks to Pinterest’s engaged blogging community Pinterest brings in 3 to 4 email subscribers per day. This also builds off the business’s 5K followers and 175K monthly viewers.

*The recent decline is due to switching the focus from one platform to another as well as a major site redesign during which less content was released.

*The business started out as a section of an agency site and once validated, in March 2016, was switched to the current branded domain.

*It’s worth noting these products can be sold an unlimited number of times as people are purchasing a license (like with stock photography).

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Start Date

1st of August, 2015

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Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Several branded domains
  • Rights to all stock content (includes any unreleased stock at the time of sale)
  • Social Media accounts
  • Several business tool accounts
  • Step-by-step guides for uploading content
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Work/Skills Required/Day to Day

The Seller currently spends around 4-5 hours per week:

  • Coming up with content topic ideas
  • Passing these ideas to writers/designers
  • Publishing content
  • Emailing broadcasts to customers
  • Answering customer questions
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Graph Summary:

Ave pageviews/month

10,108

Net Profit/month

$5,159

Gross Revenue/month

$7,578

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • November: $10,399
  • October: $5,704
  • September $4,731
traffic

Proof of Traffic

  • November: 9,773 views
  • October: 9,360 views
  • September: 10,458 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Expanding to include recurring subscriptions. As mentioned above, the Seller has not yet done this because of the commitment to content creation.
  • Continuing to grow Pinterest to reach those interested in starting blogs, coaching, building an audience, etc.
  • Putting out content on the benefits of content marketing.
  • Doing more promotions.
  • Doing direct outreach to get more potential affiliates. So far, affiliates that have found the business and promoted it have done very well, especially if a special offer is set up for them.
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller would like to spend more time on a new project that they are enthusiastic about.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $7,578

Average Monthly Expenses: $2,419

Average Monthly Net Profit: $5,159

* We are using the last 12 months to determine the averages.

Work Required Per Week:
4 Hours
Domain Type: .com Private Blog Network (PBN): No Platform: WordPress Buyer Persona: Flipper Fred

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