Niche: Advertising

Listing Details

This listing is for a digital product and affiliate business created in August 2015 in the internet marketing niche. The Wordpress site sells licenses for 'white-label' content, including blog posts, ebooks, videos, and more, created by freelancers. These are sold to a wide audience including bloggers, influencers, and online coaches via 6 month, 12 month, or one-time access packages. The business also earns some affiliate income by recommending courses from time to time and requires low work hours from the Seller.

An immediate opportunity for the Buyer would be implementing a recurring subscription model for this business. The Seller has not done this simply because they were not willing to commit to creating a set amount of content each month. Moving in this direction would follow the trend in the industry since other stock providers have been moving to subscription-based revenue.

Traffic comes from Pinterest, Google, and from affiliate referrals. Customers are often acquired through the 'freemium' model, offering a week of free articles, and then adding them to an email sequence which sells the content. The email list of 1,800 is helpful both for getting sales and occasionally for affiliate revenue. Thanks to Pinterest's engaged blogging community Pinterest brings in 3 to 4 email subscribers per day. This also builds off the business's 5K followers and 175K monthly viewers.

*The recent decline is due to switching the focus from one platform to another as well as a major site redesign during which less content was released.

*The business started out as a section of an agency site and once validated, in March 2016, was switched to the current branded domain.
*It's worth noting these products can be sold an unlimited number of times as people are purchasing a license (like with stock photography).