Niche: Pet Care

Listing Details

This listing is for an Amazon Associates business created in March 2016 in the pet niche. The WordPress site features articles reviewing a variety of products for dogs. Affiliate revenue comes from Amazon US, UK, and CA. There is a nice spread of traffic between pages and more than 60% of traffic is mobile. The business has been growing quickly over the last few months and requires minimal work of the Seller.

While the Seller has written some content, 95% of the content was outsourced to a writer based in the US. The Seller also created a custom script to quickly redirect users to the right Amazon shop for their country. This also makes creating and migrating links and tags very easy. This script will be included in the sale.

Almost all traffic to the site is from Google. Pinterest contributes 1% of the traffic with 67K+ monthly viewers and over 6K followers. This channel has not been monetized and is an opportunity for the Buyer to improve and continue to grow. As the site has focused on quality articles and has a relatively high conversion rate, another opportunity for the Buyer is to continue to build the business into a brand, and potentially produce private label products.

*Over the course of the business, three different link building services have been used. The first is the Seller’s own PBN of around 40 websites bought from auction and content added. These will be included in the sale. The second service was a link outreach agency and 7 links were placed in December 2017. From the third service, 16 links were purchased in February 2018. These links were from another agency that the Seller was familiar with.

*In June 2018, the business got a manual penalty from Google for using rich snippets. The Seller believed their set up was compliant with the webmaster guidelines, but after reviewing them in detail, the Seller understood their error. They immediately removed the WP plugin and sent a reconsideration request to Google on the same day. Within a few weeks, the reconsideration request was approved by Google and the manual penalty disappeared.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.