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Baby Care

For Sale

Baby Care

Amazon FBA
Listing Price $84,318
Monthly Multiple 22x
Pricing Periods 8 Months
Brand Registry No
Avg. Monthly Profit $3,833
Avg. Monthly Revenue $25,082
Profit Margin %

Business Started

1st of June, 2017
(5 years 6 months old)

Assets Included in the Sale

  • Amazon Seller Central account
  • 2 SKUs
  • Social media accounts
  • Wordpress site (Not yet monetized)
  • Trademarks registered and in progress
Listing Details

This listing is for an Amazon FBA business created in June 2017 in the baby niche. The included Amazon Seller Central Account has two SKUs both of which have good reviews and one of which is currently 'Amazon's Choice'. Trademarks are in place and pending, website and social have been set-up, and a UK Amazon account has been created, all opportunities for the Buyer to expand on in this quickly growing, mostly hands-off, business.
One product was launched in June 2017, the other product was launched in November 2017 and after some stock-outs because of its success, it reached a stable selling position. The BSR is between 1000-2500 for both products and they hold the top position for some main keywords on Amazon US. Trademark applications are pending, and once completed, will be eligible for Amazon Brand Registry 2.0.

The Seller spends around an hour or two a day checking inventory and planning for the next 3-6 months supply. They reorder products and arrange to ship using a freight forwarder who replenishes inventory to Amazon every 2-3 weeks. The Seller runs Amazon PPC campaigns and readjusts bids weekly. From time to time the Seller responds to customer questions as they come in.

*The Amazon UK account is only slightly profitable and has not been included in the valuation by Empire Flippers. The Seller is happy to include this account if the Buyer wishes.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Completing the Amazon Brand Registry with the in-progress/almost complete trademark applications.
  • Expanding within the Baby category by launching new products.
  • Continuing to grow the UK part of the business or expanding in other European countries using the UK account.
Work & Skills Required
  • The Seller currently spends around 5 to 10 hours per week:
  • Reordering products with suppliers (every 2-3 months)
  • Arranging shipping from China to the US through freight-forwarder
  • Instructing warehouse to replenish inventory to Amazon warehouse every 2-3 weeks.
  • Settling payments to suppliers/freight forwarder as necessary.
  • Checking the inventory level and plan inventory for next 3-6 months.
  • Running Amazon PPC campaigns and check/readjust bids every 2-3 days/weekly.
  • Checking listings and sales on daily basis.
  • Responding to customer questions regarding products – on average 1 question every 2-3 days.
Seller Support Includes

The Seller is willing to provide 60 days of Skype and email support to ensure a smooth transition. This is double the standard support offered by Sellers.

Reason for Sale

The Seller would like to focus more on their family.

Other Information

Work Required Per Week: 7 Hours

Private Blog Network (PBN): No

Domain Type: None

Platform: Other

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