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For Sale


Listing Price $98,117
Monthly Multiple 32x
Pricing Periods 9 Months
Brand Registry No
Avg. Monthly Profit $3,066
Avg. Monthly Revenue $8,592
Profit Margin %

Business Started

1st of June, 2004
(18 years 6 months old)

Assets Included in the Sale

  • Primary domain & all site content/files
  • Supplier relationship
  • Current SOPs
  • All trademarks
  • Names, Intellectual Property
Listing Details

This listing is for an ecommerce business created in 2002 in the industrial equipment niche. The site features a specific tool used by municipalities, industrial sites, and government agencies. The business has been run in a dropship manner, and the Seller has recently transitioned into having the manufacturer hold inventory. The business has been performing well in 2018 and requires minimal work from the Seller.

The primary source of traffic is good old fashioned word-of-mouth. This means there are several opportunities for the Buyer to increase traffic as very little marketing has been done by the Seller. Upon buying the business in 2016 the Seller redid the website and updated CAD drawings for the current products. The Seller's only ongoing expenses are professional photos, minor website updates, and design & prototyping of new accessories.

*Business was started in 2002 and the current website dates back to June 2004. As the business was bought by the current owner in April 2016, we do not have financial information from before the acquisition.

*Though large expenses due to R&D were incurred in Nov & Dec 2017, the Seller believes these will cut down on manufacturing costs and will not be recurring expenses. In any case, this is a benefit to the buyer as the new products are being brought to market this year.

*P&L is in cash basis accounting. COGS are normally paid upfront and customers are given 30 days payment terms.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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  • Revenue
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Seller Questions & Answers
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  • As 100% of current sales are via word of mouth, any type of marketing is an opportunity for the Buyer to grow the business.
Work & Skills Required
  • Answering email/phone questions
  • Processing orders
  • Bookkeeping
Seller Support Includes

The Seller is willing to provide as much support as is needed, though they suggest the Buyer will not need much as it is a simple business.

Reason for Sale

The Seller bought this site via a local broker with aspirations of ramping marketing and growing revenue for a turnaround play. As the Seller now has a new day job that is eating all of their time, it's time to sell it. The Seller doesn’t like marketing so they haven’t done any for this site. Passing the site on to someone who is savvy at increasing traffic and marketing would help this business realize it’s potential in the industry.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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