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Niche: Pet Care

Monetization: Dropshipping

  • Monthly Revenue: $30,411
  • Monthly Net Profit: $5,156
  • List Price: $149,530
  • Multiple: 29x

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This listing is for a dropshipping business created in September 2015 in the pet niche. The Shopify site features a range of straight-dropshipped products, private label products, and print on demand products relating to both pets and pet owners. The site gets nice diverse traffic between 70% paid, 20% organic, and 10% email marketing.

Though recently the Seller has lost focus, there is a team of employees in place ready to help the Buyer, and the Seller will go above and beyond to help in the transition. The Seller is proud that in the past 6 months 30% of sales are from returning customers. Social media presence is strong with over 100K Facebook followers and over 200K Pinterest views monthly. All the content on the site was written by a blog writer, who can work with the Buyer if desired.

Most of the business is automated as the Seller kept only the advertising and product research work for themself, but even this could also be automated or outsourced in future. The four employees include a customer service and email specialist, a designer and product uploader, a fulfillment specialist, a graphic (photo/video editing) specialist. The employees are happy to continue with the new owner.

The Seller is including the business's eBay account, Amazon Seller Central account, and Google account, all of which have been branded to the store, but not yet been monetized. The email list of 80,000 is being monetized to the fullest, with 2-3 emails per week sent. The list is segmented in multiple ways to maximize the funnel.

*The Buyer may opt to send inventory to Amazon for fulfillment — something the Seller has done in the past with best selling products.

*In May 2016 the domain was changed as part of re-branding the store. To be clear, it was only the domain and logo which changed, not the Shopify Admin.


Start Date

1st of September, 2015

Assets Included

Assets Included in the Sale

  • Primary domain and all site content /files

  • Email list of approximately 80K+

  • All social media Pages (Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube)

  • Shopify account, with 3 themes

  • Branding and logos

  • All advertising information and data

  • Supplier contacts

  • Ebay account

  • Amazon Seller Central account

  • Lifetime access to dropshipping apps

work skills

Work/Skills Required/Day to Day

  • Answer work troubleshooting (30mins -1 hour)

  • Check previous day sales results (10mins)

  • Optimize and upload new paid ads ( 1-2 hours)

  • Give workers their weekly tasks

Graph Summary

Graph Summary:

Ave pageviews/month


Net Profit/month


Gross Revenue/month



Proof of Income

  • September: $4,419
  • August: $4,721
  • July: $6,478

Proof of Traffic

  • September: 60,457 views
  • August: 87,234 views
  • July: 86,621 views

Download All

Graph Summary

Opportunities and Risks

Opportunities for this business include:

  • Expanding paid ads.  The Seller does Facebook and Instagram mostly and also some Google but it was the Seller's plan to start harder on Google ads, Pinterest Ads, Twitter Ads, Bing Ads, Youtube Ads, and Snapchat Ads.
  • As the niche is super viral, it's pretty easy to find influencers on social media.
  • Expand to Amazon and eBay. It's a (small) dream of the Seller's to take all the top items and send them to Amazon and eBay.
  • Though the Seller does not always do ecommerce, sending to the USA has paid off in the past because of the cheaper price of items and higher return.
  • Expanding to "Non- English Countries". It would be great to take the website and translate it to more languages for non-English speakers. The Seller gets traffic from countries like Brazil, Thailand, Japan, Mexico, Spain, Germany, but the website does not convert them in high amounts. Even so, the Seller still gets hundred of orders from those places without even trying to sell there.
  • Expanding to include food, snacks, and care. Customers ask on a regular basis when the site going to start a food collection. The limitation is that this would need to come from a supplier in the US, and the Seller has not explored that option further.
  • Expanding to include subscriptions. This would work especially well if the food expansion is carried out.
Seller Support

Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition. The Seller also has a growing company notebook they will share with the Buyer for future ideas of how to take this business to next level.

Reason For Sale

Reason for Sale

The Seller has been invited to partner in a deal he can't say no to. Though this website is 'his first baby', it takes the Seller time they no longer have. In other words, the Seller wishes to see this business grow in other hands rather than see both of the opportunities fail from divided focus.


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All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

How to Purchase

How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $30,411

Average Monthly Expenses: $25,254

Average Monthly Profit: $5,156

* We are using the last 9 months to determine the averages.

Work Required Per Week:
24 Hours
Domain Type: net Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Lifestyle Larry, Flipper Fred

Ready to see the URL

5% Refundable Deposit

5% Refundable Deposit

  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit
More Business Info

More Business Info

  • Start your due diligence
  • Ask any questions to seller
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  • See proof of the successful venture
  • Analyze the URL using analytics tools
  • See the products sold live


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