Pet Care
Pet Care
Business Started
1st of September, 2015
(8 years 7 months old)
Assets Included in the Sale
- Primary domain and all site content /files
- Email list of approximately 80K+
- All social media Pages (Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube)
- Shopify account, with 3 themes
- Branding and logos
- All advertising information and data
- Supplier contacts
- Ebay account
- Amazon Seller Central account
- Lifetime access to dropshipping apps
Listing Details
This listing is for a dropshipping business created in September 2015 in the pet niche. The Shopify site features a range of straight-dropshipped products, private label products, and print on demand products relating to both pets and pet owners. The site gets nice diverse traffic between 70% paid, 20% organic, and 10% email marketing.
Though recently the Seller has lost focus, there is a team of employees in place ready to help the Buyer, and the Seller will go above and beyond to help in the transition. The Seller is proud that in the past 6 months 30% of sales are from returning customers. Social media presence is strong with over 100K Facebook followers and over 200K Pinterest views monthly. All the content on the site was written by a blog writer, who can work with the Buyer if desired.
Most of the business is automated as the Seller kept only the advertising and product research work for themself, but even this could also be automated or outsourced in future. The four employees include a customer service and email specialist, a designer and product uploader, a fulfillment specialist, a graphic (photo/video editing) specialist. The employees are happy to continue with the new owner.
The Seller is including the business’s eBay account, Amazon Seller Central account, and Google account, all of which have been branded to the store, but not yet been monetized. The email list of 80,000 is being monetized to the fullest, with 2-3 emails per week sent. The list is segmented in multiple ways to maximize the funnel.
*The Buyer may opt to send inventory to Amazon for fulfillment — something the Seller has done in the past with best selling products.
*In May 2016 the domain was changed as part of re-branding the store. To be clear, it was only the domain and logo which changed, not the Shopify Admin.
Earnings
Site Traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding paid ads. The Seller does Facebook and Instagram mostly and also some Google but it was the Seller's plan to start harder on Google ads, Pinterest Ads, Twitter Ads, Bing Ads, Youtube Ads, and Snapchat Ads.
- As the niche is super viral, it's pretty easy to find influencers on social media.
- Expand to Amazon and eBay. It's a (small) dream of the Seller's to take all the top items and send them to Amazon and eBay.
- Though the Seller does not always do ecommerce, sending to the USA has paid off in the past because of the cheaper price of items and higher return.
- Expanding to "Non- English Countries". It would be great to take the website and translate it to more languages for non-English speakers. The Seller gets traffic from countries like Brazil, Thailand, Japan, Mexico, Spain, Germany, but the website does not convert them in high amounts. Even so, the Seller still gets hundred of orders from those places without even trying to sell there.
- Expanding to include food, snacks, and care. Customers ask on a regular basis when the site going to start a food collection. The limitation is that this would need to come from a supplier in the US, and the Seller has not explored that option further.
- Expanding to include subscriptions. This would work especially well if the food expansion is carried out.
Work & Skills Required
- Answer work troubleshooting (30mins -1 hour)
- Check previous day sales results (10mins)
- Optimize and upload new paid ads ( 1-2 hours)
- Give workers their weekly tasks
Seller Support Includes
The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition. The Seller also has a growing company notebook they will share with the Buyer for future ideas of how to take this business to next level.
Reason for Sale
The Seller has been invited to partner in a deal he can't say no to. Though this website is 'his first baby', it takes the Seller time they no longer have. In other words, the Seller wishes to see this business grow in other hands rather than see both of the opportunities fail from divided focus.
Other Information
Work Required Per Week: 24 Hours
Private Blog Network (PBN): No
Domain Type: .net
Platform: WordPress
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