Sports
Sports
Business Started
1st of June, 2016
(7 years 10 months old)
Assets Included in the Sale
- 62 SKUs (listing transfer)
- Facebook page
- SOPs
- eBay account
Listing Details
This listing is for an Amazon FBA business created in June 2016 in the sports & outdoors niche. The business sells a range of useful apparel products for both recreational and professional settings. There are 7 parent SKUs, with a total of 62 SKUs once variations are included, sold on the Amazon US marketplace. The business had strong growth during 2017, with many potential avenues for expansion.
Sales are also made on eBay which are then fulfilled via Amazon FBA. The seller has also had some success with these products on Etsy. These products are not active and weren’t included in the earnings for the listing. This is another potential opportunity for the buyer.
This business requires very little work to maintain. Ordering is simplified with all products sourced from the same manufacturer, who prepares, packages and labels the products for free. The manufacturer is very responsive to contact (within 12-24 hours) and flexible when it comes to packaging, payments, and delivery options. This relationship is also an opportunity for growth as the manufacturer releases new products regularly, is happy to design new products, and provide high-quality photography of the products on models.
For social media, there is a Facebook page associated with the business. However, the seller has only minimally used it to market new products or generate additional traffic just before the holidays.
* Earnings for January 2017 were low as the seller was new to selling on Amazon and underestimated sales volume of the holiday season. There haven’t been sales issues other than running out of inventory due to capital limitations.
Earnings
Site Traffic
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Opportunities
- Perform more keyword research and update the listing content
- Continue to expand on the Etsy marketplace where the products already have a proven track record of selling
- Continue to expand selling on eBay
- Add 3-5 more products that the manufacturer has already developed
- Grow external traffic sources such as Facebook and Instagram
- Create a website to build a stronger social proof
Work & Skills Required
- 5 minutes per day is spent responding to customer emails. These emails are typically about which size product is the best fit or how to return for another size
- 5 minutes per day is spent entering eBay orders
- 30 minutes per week is spent performing keyword maintenance by revising PPC campaigns for keywords that may be losing ranking
- 5 minutes per week is spent commenting on positive listing reviews to make the listing more personable
- 30 minutes per month is spent emailing with the supplier about the details of the next order (quantity of each variation, payments, labels)
Seller Support Includes
The seller is willing to provide 60 days of email support, 4 Skype calls, and facilitate introductions and guidance for the first order with the manufacturer.
Reason for Sale
The seller is selling this business to concentrate on a new project.
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Other
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