Niche: Outdoors

Listing Details

This listing is for a 2-site dropshipping business package with sites created in November 2016 and April 2017 in the outdoors niche. Although the sites are both in the same niche, they cater to separate sub-niches. Instagram influencer marketing is responsible for 98% of the sites' traffic and revenue, with Facebook ads bringing in the other 2%. The seller works with a team of 4 VAs to handle the work involved in running the business.

VA #1 handles social media account management, Instagram influencer management, product research, scheduling, and keeping master documents updated.
VA #2 handles order fulfillment.
VA #3 handles email/phone support.
VA#4 handles assistant Instagram manager and email campaigns.

It’s up to the new owner whether or not they want to continue using the VAs, although the VAs are 100% willing to continue working with and further educate the new owner on daily processes and routines.
There are a lot of valuable assets included in the sale of this business including a Facebook and Instagram account for each of the sites. Since a lot of marketing is done via Instagram, the 2 Instagram accounts for the business have a combined total of over 75,000 followers. Maintaining and building these Instagram accounts is important for organic sales. The Facebook accounts have a combined total of over 3,000 followers.
Each site also includes an email list. There are over 7,000 subscribers on one list and over 1,200 on the other. The seller uses these lists to send out product promotions a couple times a week.
For April, May and June 2017, the business had multiple hot selling products from both stores going simultaneously from the entire network of Instagram influencers. One of the stores caters to more of a summer crowd so the timing of selling related products during those months was spot on. Combining that with a couple of winner products from the second store lead to these higher earning months.
The longevity of these hot selling products with Instagram Influencers last a certain period of time (usually 2-4 months depending on the product). After a break however, reusing the same product and advertisement works just as effective because the Instagram pages have grown with new followers.
During October 2017, the seller and the team slowed down the advertising spend and started mass testing new products to more so setup the incoming months. They have dedicated more time to the business since November in order to push the income level back up.
*To prevent competitors from spying on the sites’ top selling products, redirects have been set up. Images and content on both sites cannot be copied/pasted as well.