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Advertising, Electronics, Home, Culinary, Kitchenware

For Sale

Advertising, Electronics, Home, Culinary, Kitchenware

Listing Price $130,529
Monthly Multiple 28x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $4,660
Avg. Monthly Revenue $4,883
Profit Margin %

Business Started

1st of February, 2013
(10 years old)

Assets Included in the Sale

  • The site transfer process will include transfer of the domain name, SSL certificate, WordPress site files and database, product stock alert tool (built on Heroku), MailChimp account, and social media accounts (Facebook, Twitter, Pinterest).
Listing Details

An affiliate site created in February 2013 in the kitchen appliance niche. This site contains reviews, tips, and other information about a very popular appliance found in most kitchens. This site is great because it requires little work to maintain it's current earnings, but has plenty of room to grow with a few hours of work per week, making it a great site for a Lifestyle Larry or Flipper Fred.

Note: There is a small but optional sister site that will be included in the sale of the main business due to it's similar nature. This bonus site does not currently generate any revenue, but some time, effort, and money were put into creating it. So instead of just being included as a free bonus, it will come at a very small cost, that will be negotiated with the seller.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • The site has great potential to continue growing into the comparison space. The articles that the current owner has written focuses on the comparison of two brands, and these do extraordinarily well at bringing in organic search traffic. This is one area that could have a major impact on growth if the buyer chooses to concentrate on it in the future.
  • Additionally, a stronger focus on the healthy recipes or lifestyle content could be quite successful. Making this website a source for people looking to get healthier could pair well with other affiliate programs that sell related products.
Work & Skills Required
  • The website requires little technical knowledge to maintain at this point. The majority of the tasks are based around content creation and community building. An average day requires 5-10 minutes of work responding to any contact requests from the previous day.
  • On a weekly/monthly basis, seller spends 2-4 hours on creating new content for use on the website. These are typically for recipes or tip articles and could be outsourced to a third party if desired.
  • When new products are released to the market, which happens once or twice per year, seller typically spends a few days researching and writing a new review article for the site. Since these articles are the core of the content, seller invests the most time here. This could potentially be outsourced to a writer who is familiar with the products or is able to spend the time becoming familiar with the product before writing the review article.
  • In addition to writing the new review article, seller updates the comparison tool, which requires updating a JSON file with the new product data. This requires some knowledge of JavaScript/JSON, but could easily be outsourced to a third party.
Seller Support Includes

Seller is willing to provide 30 days of email support, in addition to, two, one-hour-long phone calls with the buyer. Technical questions will be answered to the best of their knowledge and they are also more than happy to share any product and marketing knowledge with the future owner.

Reason for Sale

Seller needs money for home improvement projects and to invest in other websites they are developing at the moment.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .us

Platform: WordPress

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