Investor Ivan Buyer

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Investor Ivans are similar to Portfolio Pauls in that they typically have their hands in several businesses. Out of all the buyer personas, Investor Ivans tend to be the ones with the largest pool of capital to spend. In fact, frequently, many investors will pool their resources together so they can specifically buy online businesses in the seven and eight-figure ranges.

One of the major differences from a Portfolio Paul is that an Investor Ivan is not interested at all in running the business. Usually, they have an operator who will make all the decisions for them.

Investor Ivans are looking more for dividends to be paid out to them on a monthly or quarterly basis without working inside the business. Because of this hands-off approach, Investor Ivans often will partner with Portfolio Pauls or DIY Daves, or sometimes even a Strategic Sally, to meet their goals.