Flipper Fred

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Flipper Freds are similar to DIY Daves in that they have a core skill specialization. For Flipper Freds, that skill is almost always CRO. The major difference is that Flipper Freds are not intending to keep the business they acquire.

Also, Flipper Freds may not be a solo-entrepreneur; they may have a team that works with all the businesses they acquire.

Flipper Freds are looking for businesses that are underperforming in areas they are experts in. When they find a business with “low hanging fruit,” they purchase it, knowing they can grow it significantly. In 12-24 months, after the changes have increased the net monthly profit to a reasonable amount, Flipper Freds will sell their online business.

Flipper Freds make their profit by selling the business, so they are likely going to be tougher negotiators during the purchasing process. Their initial cost to buying the business is important if they are going to sell it for a significant profit in just two years time. They have probably bought several businesses before, so they tend to be pretty good at negotiating.

They absolutely love systems, and usually, they have created their own, which could be as simple as a CRO checklist that they run every acquired business through or a complete overhaul of everything from how a business sources products to SEO and customer service operations.

More than anything, Flipper Freds are looking for a good deal since they plan to flip the business later for a much higher value than what they bought it for.

If you can position your business as being that good deal, then you are more likely to sell to a Flipper Fred. However, you will likely have to be more willing to negotiate and be flexible on your terms with them.