Income Report – May 2012
Another month and another income report! May was a pretty crazy month for us at AdSense Flippers between attending the Startup Weekend event in Cebu, putting on our charity boxing event, the “Ka-Pow In Davao”, and working on quite a few business projects…we were swamped! Luckily we have an amazing team with TryBPO and AdSense Flippers and they were able to keep the engine running smoothly.
We’ll get into the various projects we’re working on and talk a bit about our strategy moving forward, but I have to tell you our income overall was pretty dismal this month, compared to previous months. We purposefully held off on selling any sites publicly or privately so that we could refocus internally and while we did a great job on moving things forward, we definitely didn’t make much money! I’ll cut to the chase and give you our total revenue for the month: $4,744.41. Ouch! Read on to find out why…
Note: Some of the links below are affiliate links where we will get paid if you like and purchase the services. You don’t get charged anything extra and we appreciate that so many of you choose to purchase through us!
As we mentioned in our April monthly income report, our plan for May was to buckle down and focus on internal projects as we continue to grow our company forward. We did a great job of advancing some of our projects, but this kept us from selling any of our sites this month which, of course, adds up to a major portion of our revenue. It’s not so bad, though…this focus will help to make sure our revenue is better diversified in the near future. Here’s a look at some of the projects and where they currently stand:
Niche Site Gold
We were able to launch our weekly keyword research newsletter, NicheSiteGold.com and already have 706 subscribers as of 6/4/12…not too bad! The idea is to break down the exact reasons we do or do not select a particular domain or keyword to target based on our measuring the first page of competition on Google. In addition to the content, we also have special offers on some of the tools we use (LongTailPro, Whoosh Traffic, etc.) and use specific examples of actual domains we’ve researched. We can then offer those domains for sale so that readers can build their own sites, based on our keyword research. While we’re missing out on keywords that we would have been able to build sites around, it’s only a few each week and we currently have more keyword research being done than we actually need.
The other purpose for NicheSiteGold was to build a highly-targeted list of readers that were interested in improving their ability to read the first page of Google. As we’re currently working on a tool that will help with this, getting our thoughts down on keyword selection has been helpful in solidifying some of the rules involved with creating this tool.
Keyword Evaluation Tool
While this project/tool doesn’t yet have a proper name, we’ve advanced this project considerably in May. The basic idea is this:
We have the majority of our niche site process completely automated and run by other people…except for the second part of our keyword research. That’s something that, up until now, has been a manual process we haven’t felt comfortable handing off or automating. (Remember…we only select around 20% of the keywords/URL’s that meet our criteria in every other way!)
Our thought was that maybe this CAN be automated and, if so…we’re probably the best guys to do it. We’ve researched over 12,000 keywords and have built more than 2,000 niche websites. We’ve got this DOWN. The plan is to take a BUNCH of the data points (including those mentioned in our KW research webinar) and assign values to them. Once we have a usable model, we can then go back to our 12,000 researched keywords and see how well the engine pulls out the “winners”…our sites that were easy to rank. From there, we can tweak or modify the model until it can accurately pick out those “winners” with a high degree of certainty. Once we’re confident in its accuracy, we can start to replace our own keyword research by allowing our agents to use it directly. Sweet, eh?
We have a name AND a logo…sweet! More importantly, we had a major breakthrough in programming in May, allowing us to get much closer to our vision on where the theme should go. We added the theme to six of our sites to start and are currently in the process of adding them to an additional 94 sites. It’s still really early and we only have a few days worth of data, but everything we’re seeing so far is encouraging. The plan will be to continue to test/tweak over the next few months and then have a limited beta release to get additional user feedback. Exciting!
Traffic To AdSenseFlippers
We only had 17,204 visits in May, compared to 24,956 visits in April…a loss of around 31%…ouch! I think this mostly comes down to inflated traffic in April (due to the release of our niche site guide) and the lack of content posted in May. Not counting podcast episodes, we only published 3 posts in May and one of those was our April income report.
Podcast downloads were down in May, probably because we skipped an episode while we were away in Cebu. (Sorry about that!) We were planning to record while out of town but the island hopping and umbrella drinks were pulling us off-track! We’ve launched another niche site giveaway for the podcast…any iTunes review we get through June 30th will put you in the drawing for a free niche site! Click here to give us a review! (Limited to the US, UK, Canada, and Australia only) We’re up to 84 reviews on iTunes as of today and the feedback has been fantastic…thanks, all!
Our AdSense income was lagging a bit in the first half of the month, but really started to pick up in the second half. We ended up pulling in $3,007.10 in AdSense for the month, with our best day at $142.94 and our worst day at $56.09. The swings in AdSense were more drastic than usual which, we think, has to do with all of the changes going on with Google. It looks like things are finally starting to settle down and we’re back to a growth cycle, based on the second half of May and the first few days in June.
We didn’t offer any Flippa auctions in May, but we’re planning on at least one auction in June. While we like to offer private sales through our BuyOurSites page (and the privacy this offers our buyers) there’s a branding advantage we get by listing auctions on Flippa. We’re able to reach a wider audience that may have never heard of us before. For an interesting read on our thoughts about Flippa, check out this article where we get into some of Flippa’s problems as we see them.
We didn’t offer any sites up for sale in May, but we just listed a bunch of sites available today. Joe was able to work with our programmer and finally finish up some of the changes to our BuyOurSites page, allowing us to offer website packages for sale. Similar to the other sites for sale, these packages will update and prices will change on a daily basis based on the last 30 days worth of earnings. Each package will give detailed information about the individual sites. As of today, we don’t have a rolled-up total for the packages…you’ll have to add that up yourself…but that should be fixed by the end of the month.
We had another strong month for affiliate sales, bringing in a total of $1,637.34 for the month. A huge majority of that came through our Long Tail Pro discount, where LTP brought in $1,315.04 for the month. We’re happy with our affiliate sales, but we mostly view them as just a bonus. It’s not like you can’t make a killing through affiliate sales…it’s just that it takes a TON of work to verify and test through all of the offers that are out there. Doing that would take up more of our time/focus than we’d like to give it and is outside the scope of this site/blog, I think.
It was a strong month for us overall…even with the significant drop in overall revenue. We’re happy with the progress we made on our projects this month and are looking for a much-improved June to finish out Q2 strong and to keep our revenue goals on track.
Sites Created: 182 (56 last month)
AdSense Earnings: $3,007.07 ($2,856.31 last month)
Flippa Sales: $0.00 ($0.00 last month)
Private Sales: $0.00 ($13,761.80 last month)
Niche Site Gold: $100.00 ($0.00 last month)
Total Affiliate Sales: $1,637.34 ($1,934.32 last month)
- LongTailPro: $1,315.04
- HostGator: $50.00
- SubmitYourArticle: $58.49
- CTR Theme: $30.49
- GoDaddy: $39.78
- Amazon: $20.67
- SECockpit: $55.47
- SENuke X: $44.10
- Agoda: $18.40 (Which of you is taking a trip…sweet!)
- Whoosh Traffic: $4.90
Total Income: $4,744.41 ($18,552.43 last month)