Justin Cooke

April 5, 2012

March marks an interesting month in the world of search, internet marketing, and here at AdSense Flippers. Once again, we find ourselves faced with both some successes and some struggles this month and we’ll lay them all out for you with the hope that sharing this information will help you as you continue to grow your business. These income reports of ours are always interesting to write as they provide motivation for ourselves and for others while at the same time allowing us to hold ourselves accountable when it comes to our goals, added value, etc. We ended March, 2012 bringing in a total of $15,851.31. That brings our total revenue for Q1 2012 to $72,892.03 which definitely puts us on track to hit our annual goals.

Note: Make sure to check out the bottom of this post for a free iPhone app giveaway from Eduardo with QuickAdSense!

While we do have a few potential site sales lined up from some of our larger individual investors, the focus in Q2 will be on tightening up our current process, building out our current team so that we can further scale, and looking at ways to expand our niche sites to further increase their ROI. Selling sites to individual buyers does take a considerable amount of our time, so we think our strategic focus should be on improving and scaling our sites and our crew over the next couple of months. We’ll continue with current site sale agreements we have in place and hope to make up for less site sales in Apr/May by selling off quite a few sites in June so that we can hit our Q2 goals and keep on track for our 2012 goals overall.

Business Opportunities And Challenges

There weren’t any major changes to our plan or business model in March, but the private blog network shakedown that happened forced us to rethink our linkbuilding strategy. Ultimately, we thought it prudent to renew our focus and efforts on article marketing as it seems to be one of the most effective long-standing strategies around.  With our limited budget, a more well-rounded article marketing or backlinking strategy wouldn’t fit, so we’re doing the best we can with the budget available.  In the end, it’s the ROI that matters, though, so we’re definitely willing to spend more per site up-front if the long-term rewards show us that an increased investment is worth it.

We’re still waiting on one of our larger investors to pick up his batch of sites, totalling right around 18K.  We’d thought we might be able to squeeze the deal in for our March report, but it’s taking a bit longer to get the deal done. No worries…the prospective buyer is an extremely busy guy so it’s not surprising it’s taking him a while to get this deal wrapped up. Worst case, we’ll put a few of the sites up for sale on the site, put up a few batches on Flippa and then sell them across a few buyers. It’s much more convenient for us to sell to one buyer instead of quite a few, but we’ll end up offloading those sites in April either way.

Navigating Risk

We made an effort to look for local staff this month, particularly to fill a few Content Manager positions.  Unfortunately, we’ve had a pretty bad string of luck with interviews and haven’t been able to pick up staff for this as quickly as we were hoping. A few days ago, Joe and I sat down to discuss this and we debated whether we should continue to look for staff or whether we should focus on selling sites and increasing revenue over the next 30-60 days. Ultimately, we decided we were better off opening up our geography requirements for staff, focusing on recruitment, and then selling off more sites in June, most likely. That gives us time to get them hired, trained, etc. and a chance for some of our latest linkbuilding and site creation efforts to come to maturity.

As much as we wanted to hire in Davao, we decided to open it up a bit to all of the Philippines and turned once again to Virtual Staff Finder to help us find an agent quickly. We asked them if it would be possible to find a person that meets our requirements AND is in Davao, but they thought that might be a little too strict for them as well. If you’re looking to pick up staff, definitely contact Stephanie from Virtual Staff Finder.  Tell her Justin and Joe sent you! It’s too bad too…I know that Chris is planning to run a VSF seminar here in Davao this month which will likely bring in quite a few more home-based agents in Davao. We’ve also been looking at picking up some staff through oDesk and we’ve had a couple of great interviews, along with some that were not so great.  While we pay a bit more for these agents, we can also use it as a temporary fix while we look for less expensive local agents to hire directly.

Traffic To AdSenseFlippers

We’ve had another growth month in traffic to the site, receiving 20,568 total visits for the month.  Our content output in March was a bit low, but we started adding a bit more at the end of the month. We had a great day for traffic, pulling in 1,596 visits on March 29th, the most we’ve ever had! I was playing around with Real-Time Analytics (Where you can view exactly how many people are on your site at once…pretty sweet feature!) and saw that we had 72 people on our site at once!  I know that’s probably no big deal for the top bloggers, but for guys like us it was awesome!

AdSense Flippers Analytics March 2012

Our Top 3 referrers were the Warrior Forum, Twitter , and Facebook respectively but coming in 4th was Sparklewise.com. It was really interesting, as we only had a mention in a comment on the site  and had 303 visits…most coming in at the end of the month. Tommy’s site seems to get a ton of traffic!

Podcast Statistics

We continue to get some great feedback from everyone on the podcast, even if the downloads seem to be leveling off a bit. We’re up to 64 iTunes reviews as of this post and had a total of 14,345 downloads in March.

AF Podcast downloads March 2012

Silly of me, but up until now I’ve been the one that uploads all of the podcasts/posts, finds the images, adds the links, etc…but just recently I’ve brought in my own assistant to help with this and it’s going great, so far. I’m really excited about this as it should free up quite a bit of my time to focus on putting out more content in the near future.

AdSense Earnings

AdSense Earnings March 2012

Our AdSense earnings remained pretty consistent, coming in at $2,889.99 for the month of March. You’ll see a slight incline throughout the month, with our best day on March 20th at $121.91.  We didn’t have a ton of site sales for the month, so I would have expected better earnings for March.  We didn’t have any real setbacks and, in looking at the sites, I think the reason for the limited growth this month was still due to our linkbuilding falling behind. It seems that the sites across the board aren’t getting ranked as well and I think this is due to our slacking on article marketing…something we’re in the process of correcting now. Even with some fairly large site sales coming up, I would expect some improvement in this area through Apr/May/June.

Flippa SalesFlippa Sale March 2012

We had another Flippa auction go through at the beginning of the month for another $2,320. We really do like to offer Flippa auctions as it exposes quite a few new people to our brand and tends to get some buzz going, but getting all the information together is significantly more work than it is to put the sites on our BuyOurSites page. Almost all of the stats on our site are pulled automatically, making it extremely easy for us to add the sites, whereas we have to pull all of the data for a Flippa auction manually.  Unfortunately, this isn’t something we could have an agent do as it would require significant access to get everything needed for the auction, so it’s something we have to do ourselves.

Private Sales

We had a fairly strong month with private site sales selling $9,419.60 worth of sites. We were really hoping we’d be able to squeeze in the 18K private sale in March to finish out Q1 with a bang, but carrying it over will help make sure we hit our goals this next quarter.  We continue to have a ton of requests to broker sites, but that’s not currently part of our business plan.  Much of our business is built on trust with our clients and selling sites for others puts that trust at risk.  I think it would be hard to scale the due diligence process required for buying sites and making sure they’re well-built…that would take up a considerable amount of our time.

Affiliate Sales

We did quite well with LongTailPro again at $615.90 for the month.  We did get a final payment from BuildMyRank for around $50 that’s not included on this income report because we received at the beginning of April.  We’re glad to see another VirtualStaffFinder purchase as we just made another purchase from them ourselves and the affiliate deal helps to offset the costs there…awesome!


We’re really excited we were able to finish out the quarter pretty strong and are excited about the next three month.  Q2 will be pivotal for our business as we continue to grow, create more sites, and push our company forward.

Sites Created: 149 (136 last month)
AdSense Earnings: $2,889.99 ($2,750.33 last month)
Flippa Sales: $2,320.00 ($2,890.00 last month)
Private Sales: $9,419.60 ($5,620.30 last month)
Total Affiliate Sales: $1,221.72 ($1,648.92 last month)

Total Income: $15,851.31 ($12,749.55 last month)

Free Giveaway Details:

One of our readers, Eduardo, contacted us and wanted us to check out his iPhone app for AdSense, QuickAdSense.  Unfortunately, Joe and I are both Android guys but our Intern was able to download it and we were able to play around with it a bit.  It’s great…we love the fact that you can customize your reporting dates and the stats you’re able to pull are fantastic for checking earnings on the go.  He’s graciously offered to give away 5 free promo codes to AdSenseFlippers readers and listeners!  It’s worth the $1.99 of course, but thought we’d do something fun here.

Want to win a free app download?  Leave a comment on our site, give us an iTunes review, or mention AdSenseFlippers on Facebook or Twitter and include the code #QuickAdSenseApp and we’ll be selecting the 5 best comments, Tweets, or mentions!  You have until 4/9/12 and then we’ll be emailing the codes to the winners.  Thanks in advance!

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Leave a comment
  1. Justin and Joe,

    This month seems to have been a nice building month for you. I’m sure you’ll see a nice boost next month with that pending sale you have going. Nice work!

    I’ll be interested in seeing how you change your link building plan for each site. I’m currently using SocialAdr, Unique Article Wizard, Article Marketing Robot, and EZArticle Link. I did a post about it if you don’t mind me posting it: http://mikefrommaine.com/how-i-do-link-building-for-niche-websites/

    I really don’t spend too much for each site. I’m currently spending a total of about $7 per site, which isn’t much at all since all my link building is hands-off.

    Keep up the great work!

    • JustinWCooke says:

      Hey Mike…thanks for the comment!

      Links are just fine when they add value to the conversation and yours definitely does!

      I like your linkbuilding strategy. I especially like the price at which you’re able to get it done. We’re going to trial out our more expensive delivery and see how it works. If it’s less effective, we’ll be going back to another low-cost option, heh.

      • stevewyman says:

        IMHO (and i mean that)

        http://www.ezarticlelink.com/ is a terrible idea.

        Why would i want none related articles with no quality control from myself on my domain! I get its in a seperate directory.

        But would i want google to see me publish X number of articles per day?

        One thing panda can or does do is average the quality of the sites content so a bunch of crappy articles will lower the overall value of the site.

        ALso i dont like he idea of the interconnetions between all the sites in the created network I think this can cause a “neighbourhood” connection of sites which have an unnatural link pattern related to their rankings.

        I could be way off but I never (again abfter BMR) want to put the domain into any “system”.

        Just my 0.0005cents worth

  2. Tommy says:

    Hi Justin, glad to have sent some traffic your way ;-) The blog post you’ve mentioned went really viral and got a ton of visits from Hacker News, Reddit and Twitter and you got a part of that. Congrats with the progress, I’m watching you guys closely!

    • JustinWCooke says:

      Thanks, Tommy!

      Yeah, was surprised at how much traffic we were getting from that mention, lol. Hoping we can return the favor and send a few back. Good luck with your passive income pursuits!

  3. Ian says:

    Congratulations guys. Another killer month.

  4. Florian says:

    Not to bad guys. More than 15t bucks it really good.

    • JustinWCooke says:

      Thanks, Florian! We were hoping for an even bigger month, but we’re thinking about pushing that to June and focusing on building more staff, sites, etc.

  5. P.K.Arun says:

    Nice earning… And about QuickAdsense app, I have been using these app-Nice app. I think you guys have to create some affiliate sites too. It is easy to make money with affiliate sites compared to adsense but LOT of competition will be there.

    • JustinWCooke says:

      Yeah, from what we checked out, we liked the app…was pretty sweet/smooth.

      You’re probably right…we’ll have to do some affiliate sites at some point. Maybe when we start up another authority site test?

      • Arun says:

        Hi justin, we don’t need any authority site for affiliate marketing. Affiliate Marketing is possible with niche sites with 2 posts per site but we have to target buyers keyword which is generally have high competition, and one more thing is we have to be in #1 – #3 in google to make money.

        I have sites with 2 post per site which makes money (they are in #1 – #4 in google, but some sites dropped ranking during recent algorithm change).

        • JustinWCooke says:

          There’s definitely money to be made selling via affiliates with niche sites. It’s something we’ve dabbled with but haven’t fully explored. We’ve definitely been considering, though. With our product-based AdSense sites my guess is that it would provider better UX if we actually gave them something to BUY…as that’s clearly the intention with some of the keywords targeted.

  6. Steve Eason says:

    Guys, great work and great results. I’ve been following your posts and podcasts for a while, learning about you from your comments over at Spencer’s site. I really appreciate what you are doing with being open about information. To be honest, your comments on the podcast about this whole concept have really made me change my plans for my upcoming site/business. I’m going to be taking that same approach.

    As I’ve told Spencer, who also publishes his income reports each month, I really look forward to these reports. They give me an opportunity to see that it is possible to earn a very good living in Internet Marketing. It is possible to succeed. They give me the extra encouragement I need to keep pressing on to that future goal.

    I am working with a like minded business partner to build our own Adsense sites and to get them earning. Over the past 4-5 months we’ve been seeing the income slowly increase each month. Last month we hit a milestone for our business. We hit $200 for the month of March in Adsense income. And this month we’re on target to beat that number as well. One day we’ll be posting our income reports each month with numbers that reach our goals. I can’t wait for that day.

    So keep up the good work, I look forward to the future content and podcasts!

    Steve Eason
    Jordan Venture Crossings

    • JustinWCooke says:

      Awesome, Steve!

      We’re so glad you find the income reports motivational, but would warn others that it’s not necessarily easy. It may look like we just write blog posts and build sites and that’s all you need, but there’s quite a bit to it…a ton of work.

      Do keep us informed as to how your niche sites are progressing…we’d love to hear about it!

  7. Stephen D. says:

    Congrats on your earnings, definetly motivational. I am curious about your future link building strategies so I’ll be looking out for that. I don’t know If you guys answered this anywhere but do you build sites using other monetization methods or is it strictly adsense for now since that is what is killing it for you guys at the moment. I’m trying real hard to stay focused on Adsense when I see all these other methods working for different people. I wanted to do like 10 Adsense sites, then 10 amazon or click bank sites, then go back to 10 Adsense sites and so on, what do you think? QuickAdsenseApp

    • JustinWCooke says:

      Thanks, Stephen!

      We’ve dabbled with some affiliate offers on our sites, some clickbank products, etc. but didn’t have much success and didn’t see it through very well. In the near future our plan is to test through building out sites. It’s on the project list for our Intern, but he’s been tied up with the Niche Site Guide we’ve been building.

      It’s difficult to convert AdSense sites to affiliate sites. Affiliate sites require a bit of pre-sell…not needed for AdSense sites. I think it’s much easier to convert affiliate sites to AdSense sites than the other way around…

  8. Vin D'Eletto says:

    Hey Justin and Joe,

    I was going to hit you up on WF, but I figure here is just as good. We are both in agreement that article marketing (when done properly) can have some serious long term benefits when it comes to link building. However, defining “quality” article marketing strategies seems to be pretty difficult after the recent Google Panda updates.

    I quite interested in discussing how you guys go about your article marketing. Are you writing a unique article for each link property? Are you writing one high quality article and spinning it? If so, what are your readability and uniqueness requirement for the spins?

    I’m assuming that you’re outsourcing all of your content creating for this as well. So, how are you budgeting for article marketing?

    My strategy, which seems to have mixed results, is fairly simple. I’m writing a nice article, spinning it on sentence level, and creating about 15-20 article/web 2.0 properties for every 1000 local searches that my target KW gets per month.

    Any insight would be appreciated!

    – Vin

    • JustinWCooke says:

      Hey, Vin, great questions!

      You’re right in that defining quality article marketing is a bit rough!

      We’ve done our article marketing in-house in the past. (We own an outsourcing company here in the Philippines) We have the agents order original content for around $5 per article and then they would apply the spintax themselves manually. Some of the spins are less than great, but we didn’t have them spin very deep…only around 30-40%.

      We’re going to be trialing out some higher-quality content via an outsourced source and extremely well spun content at around 70%. We’ll see how that goes, but the per-article price is awfully expensive. You can find out more about that in our backlinking strategy update here:

      • Vin D'Eletto says:

        Ah, very cool. That’s a great post.

        I actually got my spin percentage to 100% yesterday by using sentence level spins. I wrote 4 alternate sentences for each original sentence (essentially rewriting the article 4 times). It took me about an hour and a half.

        I’m testing them on a URL that doesn’t have any links pointed at it just yet. My only concern is that the articles don’t pass the duplicate content filter of both Google and the individual link properties.

        We shall see…

  9. Pete says:

    Seems like you only have 1 adsense account. Don’t you consider that pretty risky considering Google is banning accounts left and right? Whats your view on that?

    • JustinWCooke says:

      Hey Pete,

      There’s been chatter about “bunches” of accounts being banned well before we ever got started with AdSense, while we were getting started, and ever since. I think it’s really hard to determine whether that volume has increased, gone down, etc. Many people I’ve spoken to privately knew exactly why their accounts were banned or should have known. (There are a few exceptions to this, for sure)

      Anyway, I try not to worry about things that are outside of my control…I leave that to Joe. :-) We have personal AdSense accounts, but the income from those is not attached to the business and remains unreported here. We have considered setting up other corporations and probably will in the future, but that’s not a terribly high priority at this point.

      • And working on it I am! It’s always good to have a backup plan — honestly I would prefer to lose an AdSense account then have all our sites deindexed. Either way it would be painful, but maintaining ranking and traffic are most important.

        • NoHatSEO says:

          I highly suggest it. Recently had 2 of my accounts banned for suspected invalid click activity. No I do not click my ads – basically the CTRs were too high and advertisers were likely not converting.

          Lost about 3k per account. Luckily I have another 5 accounts :)

          BTW it may interest you to know that moving the sites that were on the banned account to a new account worked fine (in about 20 days and still no account ban). Also the earnings are higher.

  10. Alex says:


    Congrats, I was very curious to see how well you guys would do last month after all the Google updates, deindexing, etc . Looks like it didn’t set you back at all! These earnings reports are always my favorite, it’s really cool seeing exactly what methods are ACTUALLY working and really gets me motivated. Keep up the great work!


    • Thanks Alex we love when our readers appreciate all our hard work. Income reports let us visualize that for sure.

    • JustinWCooke says:

      Great, Alex!

      Yes, no major adjustments from last month’s craziness on our end that we can see. I think it helps that our content has improved dramatically from when we started. Ultimately, I’d like to continue to level up in that area and we are continuously improving the quality of our content.

  11. Jason says:

    I’m not sure if you guys disclose this, but how many total sites do you have currently running adsense. Curious for some baseline numbers on what it takes to bring in almost $3K per month (understanding that many of your sites are not fully mature).

    Glad you moved the podcast to Tuesdays. However, now that it’s Thursday, I’m sad you moved the podcast to Tuesdays. How about twice a week? Three times? Daily?

    Keep rocking the free material. Looking forward to your free eBook. Coming soon???

    • JustinWCooke says:

      Hey Jason!

      Hmmm…kind of difficult to answer. Not difficult because we don’t know, but difficult because it can easily be misunderstood. Let me know if this makes sense:

      We’ve created or are in the process of creating right around 1,700 sites in total. Around 450 of those sites were created this year, so we have around 1,250 that were created through Dec 2011.

      Ouch…that means our 1,250 sites are only creating around $3,000/month in AdSense…not good, right? That’s only around $2.50 per month per site!

      Well, we’ve sold off somewhere around 400 of those sites and they were (typically) our top earners. If we would have held onto those sites, we might be closer to around 11K-12K/month in AdSense revenue alone.

      That means we’re left with around 850 sites that were created last year that earn around $3,000 per month. These are our lower per-site earners. You’ll see that we’ve sold some of these sites off on Flippa in our recent auctions.

      Any of our sites that turn into complete losers (i.e. make less than $4 in a 6 month period…around 5-10%) are not even worth renewing, most likely…we’ve had very few of these so far that we haven’t renewed. The low earners (i.e. make $4-10 in a 6 month period) we might just keep around, package in auctions, etc.

      • Jason says:

        Thanks Justin! On surface that does make someone say ouch, but any avid follower of this site should understand your business model of getting sites to a minimum level to sell. Many of your sites are new and the backlinks aren’t there yet to push rankings (and earnings). Looking forward to the webinar!

  12. Andre Garde says:

    Great month again guys. I had a good month in March as well, surprisingly. We’ll see what happens in April.

    It’s interesting to see the curve for your AdSense income. My earnings exhibit recurring patterns on certain days of the week where earnings are always down, and then pick up again. It’s like my earnings take a few days off (sucks) and then continues at a normal pace. I’m trying to figure out how to even out the curve but I’m thinking it’s niche-dependent at this point.

    My sites are maturing and I’m at the point where they’re sellable. Given your numbers… damn, I’m really considering it.

    • JustinWCooke says:

      Hey Andre!

      I’d seen your income report…congrats! I saw that you lost your VA this last month. For a great article on working with VA’s, check out this post from Tom at LeavingWorkBehind (and my comments on it):

      Really useful stuff.

      Our traffic/earnings definitely have some patterns as well. If I crunch it down and spread it over a long period of time, you’ll see little humps in pageviews and earnings. Our earnings are typically better early in the week and worse late in the week. I think it corresponds with search volume overall, honestly…maybe advertisers as well…at least when it comes to cpc and earnings?

      • Andre Garde says:

        Thanks Justin, and yeah that’s the exact same pattern I have experienced. Holidays also kill my revenue as well, unlike the Amazon/affiliate guys where it’s usually the reverse. I’m not too product-focused in terms of my niche sites though, so that might be another reason why it’s like that.

  13. steve wyman says:

    Hi Guys

    Good solid month again. Keep it up.

    One thing that comes out of the data here and in comments is that you really are selling off the best/better sites thats a great thing..

    It shows that you are giving buyers the best possible value for the sites you sell. Rather than as people like Trent Drysmid “business” model rely’s on selling off the failures which ive never liked as a business idea.


    • JustinWCooke says:

      Thanks, Steve!

      We do try to make sure the buyers have some upside, for sure. I get a little frustrated when Joe sells sites TOO early…with some sites I think we leave WAY too much value out there as the sites are still climbing in revenue but, ultimately, that’s good for our buyers, keeps them happy, and gets them buying again…an all around good thing.

      Selling off low-earners still isn’t a bad strategy, though. “One man’s trash…” as the saying goes!

  14. Arkons says:

    I have seen that some of your sites that you have flipped were using brand names in the TDL. What is your policy on this?

    • JustinWCooke says:

      Hey Arkons,

      No real policy here in particular. We try to avoid for the most part, but will pick up domains if the keywords are right regardless. We’ve had some contacts from the brand owners and were forced to give them up a few times. This usually happens pretty early in the process…right after purchasing the domain or right as the sites get indexed/ranked.

  15. Aleshia Green says:

    Awesome income report.I am striving to reach this point one day. Such inspiration. Would you say your Adsense income this month alone is down, or does it steadily run around the listed amount? Or does it vary with with your flipped sites?

    • JustinWCooke says:

      Hey Aleshia!

      Our income varies pretty widely, depending on our site sales. We were up to 45K in January with site sales and down to 12K in February with quite a few less sales. We’ll be building up, most likely, for a bigger June, but April might be pretty large, depending on whether a larger client comes through or not…we’ll see!

  16. Mike Reynolds says:

    First off I really appreciate your work and efforts you put into all of your post. Your no nonsense no bologna helps make things clear and put into perspective the “real” business of making money with adsense . (and of course filpping sites)

    When ever possible I try to send viewers that can learn from you guy’s from the Warrior Forum..

    mike reynolds

    • I’ll speak for Justin here and say “thank you”. We always appreciate people spreading the word about our site. It help us continue to offer top quaility content FOR FREE because there are more possible eyeballs for the things we actually sell. Which right now is not much! ;-)

  17. […] money online, but AdSense Flippers do a great job deriving most of their income from flipping sites.Income Report – March 2012 | AdSense Flippersadsenseflippers.com4/5/12   @adsenseflippersMarch marks an interesting month in the world of […]

  18. Trung Nguyen says:

    Justin, $15,851.31 is big income, wow, awesome, what I can say now, nothing more than I wish your case was mine :)

  19. razvan says:

    Hi Guys

    I always wanted to ask how you handle angry customers who got their adsense banned or simply they have lost ranking of sites they purchased for you and they want refund of something ? Cause if you refuse to refund they could open a paypal dispute and your paypal might get limited. Do you always use escrow ?


    • JustinWCooke says:

      Hey Razvan,

      We have had a customer who had their AdSense account banned, several customers who are earning less than they were initially, etc. In the case of the banned account, the customer wasn’t angry and was aware it was due to other sites he had in his portfolio and not ours.

      For those who lost rankings, earnings, etc. they understood for the most part that website earnings are fairly high-risk. Just as we didn’t go back and charge MORE to those who ended up earning more than expected, those who were earning less didn’t expect that either.

      In one instance, we had a problem with sites that became “tanked” during the transfer process. Because the sites were still under our control, we viewed that as our problem and not theirs. We went through the process to fix the sites and, ultimately, added sites to their portfolio so that the earnings were as agreed.

  20. Diego Aravena Ramirez says:

    hi guys, i was wondering you guys got $2,889.99 from how many niche sites?

    • Although we have created over 1700 sites all time, we have sold more than 400 of those. About 300 of the original 1700 never made of any money. And perhaps 500 or so are still in the first 3 months of the creation process so they don’t earn very much.

      Therefore, I would say we earn $2,889.99 from about 500 sites. Again that’s an educated guess. It puts us at $6 a site per month which sound about recent for recent months.

  21. James says:

    Wow – what an awesome site!

    One question: with the resent changes from G early this month, do you really think that posting articles enough? You mentioned BMR- are you trying to find a substitute for BMR? Or just assuming that articles will suffice?

    I’d love to know how you get your sites to rank. I’m not so sure that long tails and articles cut it anymore – but I’m not quoting gospel.

    My best site dropped off dramatically early this month from crappy SEO blogs (not BMR – but similar) getting deindexed – that’s why I’m asking. I went page one for all my target keywords to page 2 (which is a dramatic drop in income).

    Looks like I could learn from you guys. I’ll be around.

    • Thanks for stopping by James, sorry to hear about your site.

      We’re not looking for a replacement to BMR. For now we are going to stick with articles as they provide the most natural type of link building structure we can easily scale. This might change in the future though as we experiment a bit more. We’ll keep you updated.

  22. Justin and Joe this is my first visit to AdsenseFlippers.com and I must say I quickly bookmarked this website as soon as I saw the quality of the content and value provided here. Your monthly earnings post is really motivational and encouraging for those who still think that making money online is really tough. Yes, you indeed have to have consistent focused efforts and well executed plan to achieve your goal. But with sheer dedication and persistence you can get what you want in the internet marketing world. I wish you best of luck for your future endeavors.

    • JustinWCooke says:

      Wow, Vishal, thank you so much for your kind words!

      Making money online IS really tough…and risky…and scary, as we’ve seen with some of the recent changes and updates. Still…we’re in this for the long haul and we’re not going anywhere. Changes come and go, but it’s important to treat it as a business and not a hobby, I think. That helps to keep you motivated and going when you have setbacks, failures, etc.

  23. […] they are bringing in almost $3000 in AdSense alone – as you can see by their most rencent income report – I’m looking forward to the one for April to see the results after the Penguin swept […]

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Seller Terms of Use Agreement

Effective Date: April 1st, 2016


Welcome to Empire Flippers. We take the friction out of buying and selling websites.

This is our Seller’s Terms of Use Agreement (“Agreement”) and it contains important provisions regarding your use of this website, including provisions regarding your sale of a website, app, or other online business (“Asset”). You should review this Agreement carefully before deciding whether to list an Asset for sale through Empire Flippers. If you do not agree to the terms contained within this Agreement, you should not sell an Asset through Empire Flippers.

This Agreement is being entered by and between you, the user, and Empire Flippers, LLC (“Broker”). Broker is the owner of an online marketplace for buying and selling websites (“Services”), which are provided subject to the terms of this Agreement. You are referred to as “You”, “Your”, or “Seller”. The person or entity buying the Asset is referred to as Buyer. Buyer and Seller are collectively referred to as the Parties.

The person or entity buying your Asset is referred to as the Buyer. Buyers must agree to the Buyer’s Terms of Use Agreement available here, and incorporated into this Agreement.



A. Offer to Sell and Purchase Price. You have made an offer to sell an Asset through your decision to list the Asset for sale though Broker’s Services.

The first step to listing an Asset for sale is paying a non-refundable listing fee (“Listing Fee”) to Broker. Upon your payment of the Listing Fee and submission of your Asset details, Broker will perform its review of your Asset. Broker, in its sole discretion, will approve or reject your Asset for listing on the Broker’s website and participation in the Services. Broker reserves the right to reject any Asset submission for any reason or no reason at all.

You are also agreeing to provide any ancillary services, including training, as detailed on the listing page of your Asset on Broker’s marketplace.

B. Eligibility. By using the Empire Flippers’ website or Services, you warrant and agree that you are either above the age of majority in your nation, state, province, territory, or city, or the age of eighteen (18), whichever is greater. You warrant that you are of sound mind, have the capacity to contract, and agree to the terms and conditions contained within this Agreement. If you are using the Services on behalf of a business entity or third party, you warrant that you have actual authority to act as an agent of that business entity and third party and have the right and ability to agree to the terms of this Agreement on behalf of that third party or business entity.

C. Seller Warranties. Seller warrants that:

  • Seller has the full power and legal authority to execute this Agreement;
  • Seller has clear and unencumbered title to the Asset and all related assets to be sold through the Broker’ Marketplace, including all intellectual property rights;
  • Seller has not placed the Asset to be sold subject to a mortgage, pledge, lien, or encumbrance, except for those taxes which shall be prorated as of the date of the Completed Migration;
  • There are no bankruptcy or reorganization proceedings currently filed against Seller that would impede its ability to complete this Agreement;
  • To the best of Your knowledge, there is no lawsuit or pending charge against your Asset; and,
  • Seller makes no other express or implied warranties with respect to Seller.

D. Exclusive Listing. Once your Asset is listed on the Broker’ Marketplace, you agree this is an exclusive listing for a period of six months (“Listing Term”). Specifically, you agree that Broker is the exclusive permissible method to sell your Asset during the Listing Term. You may not, directly or indirectly, list, solicit offers, or attempt to sell your Asset using any other service, person, or agent for the duration of the Listing Term. If you violate this provision, you agree to pay Broker a commission of fifteen percent (15%) of the total sale price of your Asset to Broker, plus any costs and attorney fees Broker incurs in connection with enforcing this Agreement.

E. Maintenance of the Business During the Listing Period. During the Listing Period, you agree to maintain your Asset as it was prior to the Listing Period, to the best of your ability. This includes, but is not limited to, maintaining third-party links on the Asset to be sold and other websites and any marketing, advertising, or other referral source, if applicable. During the Listing Period, you also agree to maintain accurate and up-to-date business records and to provide the same to Broker upon request.

F. Sale Terms. If Broker, in its sole and absolute discretion, approves your Asset for listing in the Broker’s marketplace, Broker will suggest a listing price. Once you agree to that listing price, as evidenced by the listing of your Asset at that price on Broker’s marketplace, you are obligated to accept full listing price offers from Buyers. To be clear, by agreeing to this Agreement, you are deemed to have accepted any full listing price offers on your Asset. Any written confirmation of your acceptance of the listing price, while not required, is incorporated into this Agreement.

G. Migration Process & Inspection Period.
  • Subsequent to Buyer’s acceptance of Buyer’s Terms of Use Agreement, which is incorporated into this Agreement in whole, and payment of the Purchase Price to Broker, the process to transfer the Asset to the Buyer begins (“Migration Process”). The Parties understand and agree that the Migration Process typically takes 2 - 4 weeks to complete, but could take substantially longer. The Parties acknowledge and agree that Broker cannot guarantee a specific timeframe for the Migration Process.
  • The Migration Process is completed when the Buyer confirms sole control and ownership of the Asset or when Broker has confirmed, in its sole and absolute discretion, that Buyer is in control and has ownership of the Asset (“Completed Migration”).
  • Buyer shall have a period of fourteen (14) days from the Date of the Completed Migration to fully inspect the operation of the Asset (“Inspection Period”) upon the following terms and conditions:
    • During the Inspection Period, Buyer shall have the opportunity to confirm the Asset’s Post-Migration Monthly Net Revenue is consistent with the Asset’s Average Monthly Net Revenue.
    • Post-Migration Monthly Net Revenue is defined as the Assets’ monthly gross revenue after the Completed Migration less normal and customary expenses associated with the historical operation of the Asset as provided in the Average Monthly Net Revenue.
    • Average Monthly Net Revenue is defined as the most current information regarding the Asset’s average monthly net revenue made available on the Broker’s website.
    • Buyer shall have the right to request termination of this Agreement to cancel the sale and obtain a refund of the Purchase Price if the Post-Migration Monthly Net Revenue is less than seventy-five percent (75%) of the Average Monthly Net Revenue during the Inspection Period (“Substantive Deviation”). If the Post-Migration Monthly Net Revenue is seventy-five percent (75%) or more of the Average Monthly Net Revenue, Buyer shall have no right to request to terminate or cancel this Agreement.
    • To enforce his ability to request termination of this Agreement based on a Substantial Deviation, Buyer must 1) notify Broker in writing of his request to terminate this Agreement within the Inspection Period at support@empireflippers.com or the Zendesk ticket already being used and 2) provide evidence of the Substantial Deviation and Post-Migration Monthly Net Revenue through screenshots or providing Broker access to the Asset.
    • If Buyer requests termination of this Agreement consistent with the provisions above, Broker will conduct an investigation into the matter. The Parties agree and understand this investigation could take 2-4 weeks to complete or longer depending on the circumstances (“Broker’s Investigation Period”). Broker may require additional information from the Parties to conduct its investigation and the Parties agree to reasonably comply with such requests.
    • If Broker confirms the presence of a Substantial Deviation, Broker will cancel the sale, the Asset will be returned to Seller and the Purchase Price will be returned to Buyer. The Parties agree to cooperate to complete these actions.
    • If Broker confirms no Substantive Deviation exists, the sale will close as contemplated consistent with paragraph 7, iv.
    • Broker retains full and sole authority to determine the presence or absence of a Substantial Deviation.
    • If Buyer fails to provide written notification of his request to terminate this Agreement within the Inspection Period, Buyer is deemed to have freely and voluntarily waived any and all contingences in connection with his purchase of the Asset, including any discrepancies, fluctuations, or changes in the performance of the Asset and specifically its gross revenue, net revenue, expenses, traffic, and other metrics of performance, including any discrepancies, fluctuations, or changes in the performance of the Asset during the Migration Process or during the Inspection Period.
    • The Parties are free to waive the Inspection Period and close the sale consistent with paragraph 7, iv at any time.
  • Upon expiration of the Inspection Period, or if applicable the Broker’s determination regarding a Substantial Deviation, Broker will release eighty-five percent (85%) of the Purchase Price to Seller, which constitutes the Purchase Price minus Broker’s Commission (“Net Purchase Price”). Broker will retain the Commission.
  • The Parties agree to provide Broker all necessary information upon request to facilitate the Migration Process.

H. Default and Termination. Broker reserves the right to terminate the Migration Process at any point for any reason or no reason at all. If Broker terminates the sale, it agrees to return the Purchase Price to Buyer and the Asset to Seller.

I. Remedies for Material Breach. The Parties, including the Broker, understand and agree that monetary damages would not be a sufficient remedy for any breach of this Agreement and that, in addition to monetary damages and all other rights and remedies available at law or according to the terms of this Agreement, the non-breaching Party, including the Broker, shall be entitled to equitable relief, including injunctive relief, specific performance and/or the granting of an immediate restraining order or preliminary injunction (without posting bond) enjoining any such breach or reasonably anticipated breach as a remedy. Such equitable remedies shall not be the exclusive remedies available to the Parties, including the Broker, for breach of this Agreement, but shall be in addition to all other remedies available at law, equity or according to the terms of this Agreement. At all times, Broker retains complete discretion to cancel any sale and/or Migration Process.

J. Non-Compete Agreement. Seller agrees not to create or operate an Asset that would directly compete with the Asset for at least three years.

K. Indemnification of Buyer.
  • Seller agrees to indemnify Buyer from all liabilities arising out of Seller’s operation of the Asset prior to the Completed Migration;
  • Buyer has agreed to indemnify Seller from all liabilities arising out of Buyer’s operation of the Asset after the Completed Migration; and
  • The Parties agree to indemnify Broker from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys' fees, arising out of or related to this Agreement. The Parties’ obligation to defend Broker will not provide the Parties with the ability or right to control Broker’s defense, and Broker reserves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.

L. Limitation of Liability


M. Indemnification of Broker.

You agree to hold harmless, defend, and indemnify Broker from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys’ fees, arising out of or related to: (1) the use of the Empire Flippers’ Website; (2) the use of any Service; (3) the review and listing of your website for sale; (4) the violation of any term or condition of this Agreement; (5) the violation of the rights of third parties, including rights of privacy or publicity or intellectual property rights; and (6) the violation of any law, statute, regulation, ordinance, or treaty, whether local, state, provincial, national, or international. Your obligation to defend and indemnify Broker will not provide you with the ability or right to control Broker’s defense, and Broker reserves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.

N. General Provisions.
  • Fair Market Value. The Parties each acknowledge the Purchase Price represents fair market value.
  • Costs. The Parties agree to pay their own costs and expenses incurred with respect to this Agreement.
  • Valid and Binding Agreement. This Agreement represents a binding legal obligation and is enforceable in accordance with its terms and is binding and shall inure to the benefit of each Parties’ respective heirs, legal representatives, successors, and assigns.
  • Confidentiality. The Parties agree to maintain complete confidentiality regarding this Agreement.
  • Waivers. A waiver by either Party to any provision of this Agreement does not constitute a waiver of any other provision of this Agreement.
  • Notices. Any notice to Broker required under this Agreement shall be in writing and shall be deemed properly given when emailed to XXX.
  • No Third-Party Beneficiaries. Except as otherwise provided, nothing in this Agreement will provide any benefit to any third party or entitle any third party to any claim, cause of action, remedy, or right of any kind. This Agreement is not a third-party beneficiary contract.
  • Sections and Headings. The sections and headings in this Agreement are for organization and clarification purposes only and should not be interpreted as part of this Agreement.
  • Choice of Laws and Venue. Parties and Broker agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  • Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  • Severability. If any provision of this Agreement is held to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision will be deemed to be written, construed, and enforced as so limited.
  • Amendments. This Agreement may be amended in writing if both Parties sign and date in writing.
  • Effective Date. The Effective Date of this Agreement is the date it is agreed to by Buyer.

Depositor Terms Of Use Agreement

Effective Date: April 1st, 2016


Welcome to Empire Flippers. We take the friction out of buying and selling websites.

This is our Depositor’s Terms of Use Agreement (“Agreement”) and it contains important provisions regarding your use of this website, including provisions regarding your deposit of money in connection with a potential purchase of a website, app, or other online business (“Asset”). You should review this Agreement carefully before deciding whether to deposit money with Empire Flippers. If you do not agree to the terms contained within this Agreement, you should not deposit money or purchase an Asset through Empire Flippers.

This Agreement is being entered by and between you, the user, and Empire Flippers, LLC (“Broker”). Broker is the owner of an online marketplace for buying and selling websites (“Services”), which are provided subject to the terms of this Agreement. You are referred to as “You”, “Your”, or “Depositor”. Collectively, Depositor and Broker are referred to as the Parties.


  1. Deposit Amount. You are agreeing to place on deposit with Broker the amount stated for the applicable listing (“Deposit”).
  2. Information. By making the Deposit with Broker, You will be given confidential information regarding the Asset, including but not limited to access to the URL (if applicable), detailed proof of earnings, and access to seller for questions.
  3. Confidentiality and Non-Disclosure.
    1. Depositor will be provided Confidential Information after making the Deposit. “Confidential Information” shall mean nonpublic proprietary information revealed by the providing party (whether in writing, orally or by any other means) to the Depositor including (a) information expressly marked or disclosed as confidential, (b) all forms and types of financial and/or business information, (c) any and all details relating to the Asset, including its URL, detailed sales and revenue details, and any other information related to the Asset.
    2. Confidential Information shall remain the property of the providing party and all applicable rights in patents, copyrights, trade secrets and similar intellectual property rights embodied in the Confidential Information shall remain in the providing party. The Depositor party agrees to treat all such Confidential Information as confidential and shall not disclose such Confidential Information to any third party; provided that the Depositor may disclose the Confidential Information to its Representatives (as defined below) who have a need to know such information in connection with the evaluation of the purchase of the Asset. The Depositor shall use at least the same degree of care to avoid disclosure of such Confidential Information as the Depositor uses with respect to its own confidential information of like importance.
    3. The Depositor shall not use Confidential Information for any purpose other than evaluation of the Asset for purchase and shall prohibit its agents, financial advisors, employees, officers and directors (collectively, “Representatives”) from using the Confidential Information for any purpose other than as specifically agreed upon by the parties hereto.
    4. This Agreement shall not apply to information that on the effective date of this Agreement has been or thereafter is: (a) developed by the receiving party independently of the providing party and not based upon or derived from information provided or delivered by the providing party to the receiving party; (b) rightfully obtained by the receiving party from a third party without restriction; or (c) publicly available other than through the receiving party in violation of the terms of this Agreement.
    5. In the event that the Depositor is required to disclose any Confidential Information, the Depositor will cooperate with the providing party and, when possible pursuant to statutory or regulatory authority, provide the providing party with prompt written notice so that the providing party may seek a protective order or waive compliance by the Depositor with the provisions of this Agreement.
    6. The Depositor acknowledges that the unauthorized disclosure of Confidential Information may cause irreparable injury to the providing party and that, in the event of a violation of any of the Depositor’s obligations hereunder, the providing party shall have no adequate remedy at law and shall therefore be entitled to seek enforcement of each such obligation by temporary or permanent injunctive relief without proving damages, and without prejudice to any other rights and remedies which may be available to the providing party at law or in equity.
  4. Right of First Refusal. If, at any time while Depositor’s Deposit is on account with Broker, the Seller associated with the listing connected to your Deposit receives a bona fide offer below list price from any party to purchase the Asset, Broker shall notify Depositor of the offer. If Depositor does not elect to match the offer in writing within twenty-four (24) hours, Seller may then sell the Asset to the first offeror, provided the sale is on the conditions specified in the offer sent to Depositor.
  5. Refund of Deposit. Depositor may request a refund of the Deposit at any time, for any reason, or no reason at all. Broker will refund the Deposit as soon as commercially possible.
  6. Deposit Not Used for Purchase. Should you choose to make a purchase of an Asset, your Deposit will be returned to you and will not be used as a potion of the Payment Price of the Asset.
  7. Wire Fees and Other Expenses. Broker does not charge Depositor any wire or transfer fees, however, certain fees and expenses may be charged by your financial institution and are solely your responsibility.
  8. Notices. All notices required under this Agreement shall be made to Broker at support@empireflippers.com.
  9. Choice of Laws and Venue. Parties and Depositor agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  10. Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  11. Effective Date. The Effective Date of this Agreement is the date Depositor consents to the same.