Income Report – March 2012
March marks an interesting month in the world of search, internet marketing, and here at AdSense Flippers. Once again, we find ourselves faced with both some successes and some struggles this month and we’ll lay them all out for you with the hope that sharing this information will help you as you continue to grow your business. These income reports of ours are always interesting to write as they provide motivation for ourselves and for others while at the same time allowing us to hold ourselves accountable when it comes to our goals, added value, etc. We ended March, 2012 bringing in a total of $15,851.31. That brings our total revenue for Q1 2012 to $72,892.03 which definitely puts us on track to hit our annual goals.
Note: Make sure to check out the bottom of this post for a free iPhone app giveaway from Eduardo with QuickAdSense!
While we do have a few potential site sales lined up from some of our larger individual investors, the focus in Q2 will be on tightening up our current process, building out our current team so that we can further scale, and looking at ways to expand our niche sites to further increase their ROI. Selling sites to individual buyers does take a considerable amount of our time, so we think our strategic focus should be on improving and scaling our sites and our crew over the next couple of months. We’ll continue with current site sale agreements we have in place and hope to make up for less site sales in Apr/May by selling off quite a few sites in June so that we can hit our Q2 goals and keep on track for our 2012 goals overall.
Business Opportunities And Challenges
There weren’t any major changes to our plan or business model in March, but the private blog network shakedown that happened forced us to rethink our linkbuilding strategy. Ultimately, we thought it prudent to renew our focus and efforts on article marketing as it seems to be one of the most effective long-standing strategies around. With our limited budget, a more well-rounded article marketing or backlinking strategy wouldn’t fit, so we’re doing the best we can with the budget available. In the end, it’s the ROI that matters, though, so we’re definitely willing to spend more per site up-front if the long-term rewards show us that an increased investment is worth it.
We’re still waiting on one of our larger investors to pick up his batch of sites, totalling right around 18K. We’d thought we might be able to squeeze the deal in for our March report, but it’s taking a bit longer to get the deal done. No worries…the prospective buyer is an extremely busy guy so it’s not surprising it’s taking him a while to get this deal wrapped up. Worst case, we’ll put a few of the sites up for sale on the site, put up a few batches on Flippa and then sell them across a few buyers. It’s much more convenient for us to sell to one buyer instead of quite a few, but we’ll end up offloading those sites in April either way.
We made an effort to look for local staff this month, particularly to fill a few Content Manager positions. Unfortunately, we’ve had a pretty bad string of luck with interviews and haven’t been able to pick up staff for this as quickly as we were hoping. A few days ago, Joe and I sat down to discuss this and we debated whether we should continue to look for staff or whether we should focus on selling sites and increasing revenue over the next 30-60 days. Ultimately, we decided we were better off opening up our geography requirements for staff, focusing on recruitment, and then selling off more sites in June, most likely. That gives us time to get them hired, trained, etc. and a chance for some of our latest linkbuilding and site creation efforts to come to maturity.
As much as we wanted to hire in Davao, we decided to open it up a bit to all of the Philippines and turned once again to Virtual Staff Finder to help us find an agent quickly. We asked them if it would be possible to find a person that meets our requirements AND is in Davao, but they thought that might be a little too strict for them as well. If you’re looking to pick up staff, definitely contact Stephanie from Virtual Staff Finder. Tell her Justin and Joe sent you! It’s too bad too…I know that Chris is planning to run a VSF seminar here in Davao this month which will likely bring in quite a few more home-based agents in Davao. We’ve also been looking at picking up some staff through oDesk and we’ve had a couple of great interviews, along with some that were not so great. While we pay a bit more for these agents, we can also use it as a temporary fix while we look for less expensive local agents to hire directly.
Traffic To AdSenseFlippers
We’ve had another growth month in traffic to the site, receiving 20,568 total visits for the month. Our content output in March was a bit low, but we started adding a bit more at the end of the month. We had a great day for traffic, pulling in 1,596 visits on March 29th, the most we’ve ever had! I was playing around with Real-Time Analytics (Where you can view exactly how many people are on your site at once…pretty sweet feature!) and saw that we had 72 people on our site at once! I know that’s probably no big deal for the top bloggers, but for guys like us it was awesome!
Our Top 3 referrers were the Warrior Forum, Twitter , and Facebook respectively but coming in 4th was Sparklewise.com. It was really interesting, as we only had a mention in a comment on the site and had 303 visits…most coming in at the end of the month. Tommy’s site seems to get a ton of traffic!
We continue to get some great feedback from everyone on the podcast, even if the downloads seem to be leveling off a bit. We’re up to 64 iTunes reviews as of this post and had a total of 14,345 downloads in March.
Silly of me, but up until now I’ve been the one that uploads all of the podcasts/posts, finds the images, adds the links, etc…but just recently I’ve brought in my own assistant to help with this and it’s going great, so far. I’m really excited about this as it should free up quite a bit of my time to focus on putting out more content in the near future.
Our AdSense earnings remained pretty consistent, coming in at $2,889.99 for the month of March. You’ll see a slight incline throughout the month, with our best day on March 20th at $121.91. We didn’t have a ton of site sales for the month, so I would have expected better earnings for March. We didn’t have any real setbacks and, in looking at the sites, I think the reason for the limited growth this month was still due to our linkbuilding falling behind. It seems that the sites across the board aren’t getting ranked as well and I think this is due to our slacking on article marketing…something we’re in the process of correcting now. Even with some fairly large site sales coming up, I would expect some improvement in this area through Apr/May/June.
We had another Flippa auction go through at the beginning of the month for another $2,320. We really do like to offer Flippa auctions as it exposes quite a few new people to our brand and tends to get some buzz going, but getting all the information together is significantly more work than it is to put the sites on our BuyOurSites page. Almost all of the stats on our site are pulled automatically, making it extremely easy for us to add the sites, whereas we have to pull all of the data for a Flippa auction manually. Unfortunately, this isn’t something we could have an agent do as it would require significant access to get everything needed for the auction, so it’s something we have to do ourselves.
We had a fairly strong month with private site sales selling $9,419.60 worth of sites. We were really hoping we’d be able to squeeze in the 18K private sale in March to finish out Q1 with a bang, but carrying it over will help make sure we hit our goals this next quarter. We continue to have a ton of requests to broker sites, but that’s not currently part of our business plan. Much of our business is built on trust with our clients and selling sites for others puts that trust at risk. I think it would be hard to scale the due diligence process required for buying sites and making sure they’re well-built…that would take up a considerable amount of our time.
We did quite well with LongTailPro again at $615.90 for the month. We did get a final payment from BuildMyRank for around $50 that’s not included on this income report because we received at the beginning of April. We’re glad to see another VirtualStaffFinder purchase as we just made another purchase from them ourselves and the affiliate deal helps to offset the costs there…awesome!
We’re really excited we were able to finish out the quarter pretty strong and are excited about the next three month. Q2 will be pivotal for our business as we continue to grow, create more sites, and push our company forward.
Sites Created: 149 (136 last month)
AdSense Earnings: $2,889.99 ($2,750.33 last month)
Flippa Sales: $2,320.00 ($2,890.00 last month)
Private Sales: $9,419.60 ($5,620.30 last month)
Total Affiliate Sales: $1,221.72 ($1,648.92 last month)
- LongTailPro: $615.90
- VirtualStaffFinder: $75.00
- HostGator: $100.00
- Market Samurai : $107.52
- SubmitYourArticle: $58.22
- CTR Theme: $136.67
- 100K AdSense Blueprint: $23.36
- GoDaddy : $27.46
- oDesk: $50.00
- SECockpit: $27.59
Total Income: $15,851.31 ($12,749.55 last month)
Free Giveaway Details:
One of our readers, Eduardo, contacted us and wanted us to check out his iPhone app for AdSense, QuickAdSense. Unfortunately, Joe and I are both Android guys but our Intern was able to download it and we were able to play around with it a bit. It’s great…we love the fact that you can customize your reporting dates and the stats you’re able to pull are fantastic for checking earnings on the go. He’s graciously offered to give away 5 free promo codes to AdSenseFlippers readers and listeners! It’s worth the $1.99 of course, but thought we’d do something fun here.
Want to win a free app download? Leave a comment on our site, give us an iTunes review, or mention AdSenseFlippers on Facebook or Twitter and include the code #QuickAdSenseApp and we’ll be selecting the 5 best comments, Tweets, or mentions! You have until 4/9/12 and then we’ll be emailing the codes to the winners. Thanks in advance!