Income Report – January 2012
Boom! I think we’ve finally graduated from the lemonade stand we had here at AdSenseFlippers almost a year ago! We’ve had an absolutely fantastic start to the year for January, 2012 as our income last month was better than ever. We were blown away to see such high demand for our sites…within 48 hours of listing sites on our BuyOurSites page almost all of the sites had been purchased! This leaves us with one of those “good problems” in that we seem to be short on supply and heavy on demand…something we’re looking to rectify over the next few months. I’ll get into some of the things we’ve been working on in January in the post, but if you’d just like to know our total revenue for the month, we were fortunate enough to bring in $44,291.17. Wow!
The fact that we were so busy with site sales in January mixed with the fact that we have a new and involved project we’ve taken on with TryBPO.com, we’ve fallen a bit behind on some of our other projects. We’re expecting this trend to continue through February for the most part, but are expecting some of our projects to start coming back to life once we hit March. We’re finally starting to match our monthly goals and projects to our year long projects in BaseCamp to better plan our time in the coming months and I’m hoping it will help us to become much more efficient as the year progresses.
Traffic To AdSenseFlippers
Traffic had dropped off a bit in December at only 13,712 visits but it looks like we’ve come back strong in January at 17,384 visits, an increase of over 26%! Still, it does feel that traffic has leveled off a bit for our site a bit over the last few months and we’re hoping that our implementation of Pat Flynn’s “Be Everywhere” strategy will help us expand our brand throughout the year.
We haven’t been posting nearly as much on the WarriorForum in January, but it still came in as our top referrer for the month. We’ve received 22% of our traffic from referral traffic and have had some nice mentions on some sites that are new to us: SEOFlipper, DBPMarketing, MJThompson, MyOnlineSuccessDiary, ChasingPace, LeaveWorkBehind, FlipFilter (excited to make his blogroll…we’re HUGE fans!), and a host of other sites.
It’s fun for us to check out where our referral traffic is coming from and I always try to stop in and read a few articles, leave a comment or two, etc. Some of the referrals are from extremely well respected and high-end blogs (SmartPassiveIncome, NichePursuits, etc.) and others from internet marketers that are just starting their journey and sharing their real-life struggles in getting things up and running. I love the fact that so many are willing to share information so freely and point out others in our industry that are worth reading or listening to.
It looks like we’re starting to get some traction with our podcast after switching to a weekly format! We’d received some early love from iTunes when we were placed in the “New and Noteworthy” section for both Management and Marketing and the general Business category. (Before we were finally able to get our artwork in there, heh) This gave us a great early boost and we were able to double our podcast downloads from December to January, from 4,067 to 8,274! We’re looking to easily break 10K in February and are excited with what the podcast has done for our brand exposure, for sure. Thanks to Chris Ducker and Dan Andrews for pushing us to get started!
Our AdSense revenue came in pretty similarly to last month at $3,679.45, but I’m happy to report we had our BEST day ever on January 17th, at $205.12! (We had a pretty bad day too at $68.11 on January 26th though, heh) You’ll notice in the chart there’s a significant drop-off towards the end of the month as we were in the process of transferring approximately $2,000/month in revenue to our new buyers…that’s almost $70/day we sold! That’s a bit painful, but we’ve increased site production that should be able to supplement the loss of AdSense income in the coming months.
One of the problems we’re running into is this: We’ve sold off quite a few of our top earners and it’s those earning sites that keep our average site at $10/month or so. As we continue to sell more and more of the higher-end sites we’re left with a ton of the lower end sites in the $2 – $8 per month range. What should we do with those sites? While some of the sites have been increasing and it seems they’ve just taken longer than the 3-4 months sites usually take to mature, our thought is to bundle larger packages and offer them up on Flippa at auction. The rest we’ll have our new Intern work with and see what he can do to improve the earnings on the sites before offering them up for sale as well.
We didn’t offer any Flippa auctions in January as we were more focused on private sales, but as I mentioned in the previous paragraph we’ll most likely be including 1-2 auctions this month where we bundle some of our smaller earning sites together into a package deal.
Private Site Sales
Wow…what a month! We ended up transferring right around 117 sites to new customers, earned $39,613.52 in private site sales, and had a single customer purchase a total of 20K worth of sites from us in a single purchase! It seemed that as soon as we were able to put new sites on our BuyOurSites page they were getting picked up right away which was really exciting to see. Our biggest problem now is making sure we have the inventory to cover the amount of demand we’re seeing in the market.
We had such a great month here that we decided to turn our monthly team meeting into a videoke party here in Davao at one of the best places in town. We believe strongly in giving back to those who have helped us get to where we are and we’re hoping this is a great step in the direction of rewarding the team for all of their hard work.
With some of the problems with Market Samurai, we noticed an uptick in LongTailPro sales towards the end of the month. I think Spencer has a TON of potential in his KW research tool and I would expect his sales to shoot up dramatically in the near future. For most affiliate sales, I track the actual amount of sales for the month minus returns, but BuildMyRank makes it fairly difficult to see what sales were made in the month and so I’ve switched the tracking to report payouts instead of actual sales there.
We had an idea in January and wanted to see what your thoughts were about this. While we only recommend products or services we use or truly believe in, we do include affiliate links on our site. Of course, nobody pays anything extra for purchases here, but we do get paid for any purchases made through the links, of course. Since our affiliate income is less than 5% of our total revenue our thought was this:
What if we removed all affiliate links from the site? Would we get more than 5% in revenue in value, trust, or “authority” if we were to do something like that? We posed this question to some colleagues and they overwhelmingly suggested it wasn’t a good idea. They had some good points here:
- Some people probably go back to your site and buy from you to help you out…why deny them the opportunity?
- No one really doubts your sincerity…it’s not a problem you’re dealing with.
- If you remove the affiliate links, you’ll NEVER KNOW whether it actually helped your sales or authority in other areas...there’s no way to test it!
We’ve decided to keep the affiliate links, but have had an interesting conversation with Tom who has refused to put them on his site. For us, it’s not a moral or ethical issue…only a question of strategy. What do you think? Please let us know in the comments below!
Sites Created: 164 (135 last month)
AdSense Earnings: $3,679.44 ($3,514.52 last month)
Flippa Sales: $0.00 ($0.00 last month)
Private Sales: $39,613.52 ($7,151.80 last month)
Total Affiliate Sales: $998.21 ($1,178.33 last month)
- LongTailPro: $443.56
- SubmitYourArticle: $23.78
- BuildMyRank: $309.90
- CTR Theme: $182.18
- Smart Keyword Research: $38.79
Total Income: $44,291.17 ($11,844.65 last month)