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Income Report – December 2011

Justin Cooke Updated on February 29, 2020

Income Report - December 2011

We’ve had a much quieter month in December than we’ve had in recent months and we’ve used that time to reflect on 2011 and have taken some of that time to decide where we plan to take our business in 2012. Knowing that we would get less value on our sites with Flippa sales, we decided to not offer any auctions, take the hit for December, and then add more sales in 2012. We’ll be covering some of the highlights from this last year in this report and laying out a gameplan we’ve come up with for the new year to help keep us focused and on track. Overall, we were able to pull in $11,844.65 for the month of December.

2011 In Review


We’ve had an amazing run in getting AdSense Flippers off the ground and creating a ton of value through niche websites. We were able to pull in a total of 1,151,472 visitors this year across all of the sites and networks of sites…not too bad! 67,430 of those visitors were to which is great considering the blog was only started in May and we’re at around 15K visitors monthly over the last few months.

AdSense Flippers Traffic 2011


Our total earnings for the year came in at $112,011.84 and we created (approximately) 1,250 sites with costs at right around $60,000.00. That’s not bad, but you also have to consider (with current AdSense earnings and potential earnings on sites created the last 90 days) we’re sitting on around $4,500/month in AdSense income, which is worth around $90,000.00 to us in site sales. Ultimately, our $60,000.00 in spend created around $200,000.00 in value for us overall. This of course does NOT include the time spent by Joe and I working on the sites and AdSenseFlippers which was considerable. Luckily, TryBPO has continued to “pay the bills” so to speak, allowing us to work on this project without relying on it for personal income or having to subsidize the outsourcing company.

Brand Expansion

Since starting the blog, much of our traffic has come from others linking to us or people wanting to read more about us based on our forum posts or blog comments. We’ve been implementing Pat Flynn’s approach to “being everywhere” by starting the AdSense Flippers Podcast, putting out a few videos on our YouTube page, and being fairly active on Twitter. We monitor the “brand” a bit and are always checking out blogs that are mentioning us and leaving (hopefully) appropriate and thoughtful comments where we can and that’s helped us to engage quite a bit with other bloggers.


In a complete switch from our model with TryBPO, we’ve spent a good part of 2011 in actively reaching out to our peers and making connections that have really helped us to expand our business and help others as they work on their business goals. From meeting a number of guys in the DC, talking with Dan and Ian from the LifestyleBusinessPodcast, and going back and forth with Spencer from NichePursuits, we’re very happy with the connections made in 2011 and are looking to expand that in 2012.

2012 Growth

We’re a bit hesitant to lay out all of the things we want to do in 2012 before we’ve started some of them…we think it’s much better to report things as they’re happening so that we’re more likely to actually get them done. Still, we think it’s important to have goals or a roadmap on what we’d like to accomplish for the year so that our monthly planning meetings can be better organized to hit longer-term goals.


We’d like to more than double our traffic across the entire network to more than 2.5 million visitors. Of that, we’d like to get up to more than 250,000 visits to AdSenseFlippers and another 100,000 visits to web properties we haven’t yet created. We’d like to see more than 150,000 downloads of our podcast. (A tall order from the 8,122 we currently have from the first three episodes!)


In terms of revenue, we’d like to break $180,000 in website sales and more than $120,000 in additional revenue from AdSense and alternative income sources for a total of $300,000.00 or more on the AdSense Flippers project. Our plan should keep our costs under 150K, earning us a decent profit for the second year in operation.  While aggressive, we’re thinking that our increased site creation, website sales, and alternative income sources should get us there before the end of the year.

Branding And Networking

We’re really looking to expand and test through different mediums for delivering content in 2012. A first step was getting the podcast up and running last year, but we’re looking to put out more regular episodes in 2012 that relate to and are around our core business. We’re also looking to further expand the brand through video content that will be on the blog and on other web properties that haven’t been created yet, as there seem to be some steps that lend themselves better to video when it comes to creating niche sites. We’d also like to reach out more to others in the industry by offering interviews, guest posts, etc. that can help bring AF to a new audience.

As you can see, we have a big 2012 in store and we’re really excited to see how everything plays out. Now…on to the income details!


AdSense Revenue December 2011

As you can see, our income remained pretty consistent throughout the month with a fairly large dip right around Christmas. Our best day was towards the end of the month at $151.87 and our worst day was Christmas Eve at $72.99. We finished the month on a strong note that’s continued into the first few days of January.


We didn’t offer any auctions in December, thinking that not as many buyers would be looking to pick up networks of sites with the Holidays coming up. With our model of offering at $1.00 with No Reserve, a lack of buyers could end up costing us quite a bit of money and we didn’t think it was worth it, especially considering we were still having some success selling sites directly. We do plan to offer one or two Flippa auctions in January, although they’ll most likely be towards the end of the month.

Private Sales

We did surprisingly well here this month, pulling in $7,151.80 total, especially considering the fact that we’ve had some development issues with the page and the AdSense integration that have carried on through the first part of January. Our BuyOurSites page was pretty bare in December too, although we plan on adding quite a few sites here in the next week or so that will be available for sale.

Click here if you’d like to be informed when we add new sites to the page!

Affiliate Sales

We had some carry-over on the LongTailPro sales into the month and some of the BuildMyRank sales and recurring commissions are starting to stack up. We agreed to an interview with our friend Vic Dorfman for his Smart Keyword Research course and had a few sales there as well which was great. You can check out the interview with him here.

Another interview we did was with Chris Guthrie from He’s a great guy and he decided to do interviews with a BUNCH of people in the niche site space including Cary Bergeron, Pat Flynn from SPI, Spencer from Niche Pursuits, and others. He decided to put all of these interviews together and share the juicy details from all of us in one package which was a pretty cool idea.

You can pick up all of the interviews for less than $20 here. (aff link)

Interested in Buying or Selling? Click to Create Your Account


We knew that December would be a slower month for us in terms of revenue, but were pretty excited to see we still were able to squeak out more than 10K for the month. We ended up taking quite a bit more downtime in December than we were planning on, but I think that’s really refreshed us for a great start in the New Year and we’re excited with our prospects for 2012.

Sites Created: 135 (136 last month)
AdSense Earnings: $3,514.52 ($3,813.02 last month)
Flippa Sales: $0.00 ($2,770.00 last month)
Private Sales: $7,151.80 ($12,701.56 last month)
Total Affiliate Sales: $1,178.33 ($1,534.57 last month)

  • LongTailPro: $452.73
  • SubmitYourArticle: $48.20
  • BuildMyRank: $369.30
  • SENuke X: $44.10
  • Smart Keyword Research: $264.00

Total Income: $11,844.65 ($20,819.15 last month)

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  • Alex Murphy says:

    Quite ambitious goals for the new year! Looking forward to more updates and posts from ya’ll. Cheers!

    • JustinWCooke says:

      Thanks, Alex…we appreciate the support! Will be interesting to see how the year plays out. There’s quite a bit to do. Our thought is, no matter what, we should stay focused on our core competency…everything else is secondary to that.

    • Sheyi says:

      Alex, did you get approved for the job?

      Nice income report guys. Hope to see more income this year.

  • Dan says:

    Why you put all your adesne sites under the same account, don’t you affriad google quality team will drop your sites?

  • Christopher Verzonilla says:

    Nice guys. I always enjoy learning and reading about ur progress. Good luck in 2012!

  • Artur Ciesielski says:

    I like that you include your expenses. Many of the site owners listing their incomes, don’t include expenses, so all we get are gross incomes, which are worthless if you don’t have a few bucks for a burger left over.

    • JustinWCooke says:

      Hey Artur,

      Yeah…it’s all about what you get to keep, right? We think it’s good to show it’s not all candy and roses…there are some real costs (and real risks) that need to be considered. This definitely isn’t for everyone…

  • Artattax says:

    wow that’s pretty huge income.
    keep it up bro!

  • Steve says:

    What kind of sharing plugin do you use?

  • Stephen Warren says:

    Top content as always, i plan to buy one or two sites from you guys this year.

    • We’re still working on the buy our sites page. Email us privately with you budget, preferred niche, and any other parameters that are must haves. I will look through the library for something that matches your criteria.

  • Neale says:

    Great year congrats… Question: I see you refer to total traffic across all sites, how is this done in Analytics? I have wanted to do this for years and never found how..

    • I’m pretty sure Justin goes through and totals them up manually. Since you can only have 50 sites per account this takes awhile, but it’s worth it to get the big picture.

    • JustinWCooke says:

      Joe’s right…we’ve numbered the accounts and add 50 sites to each. I simply went to the year view and then tallied up each account that has 50 sites. I think I was a LITTLE off, as it said Jan 1, 2011 – Jan 1, 2012 and might have included the first day of the New Year, but was close enough I thought, heh.

  • Dan says:

    Great stuff guys, looking forward to a great 2012. I’m looking forward to hanging with you guys more this year!

  • What is so impressive after spending a week here at AdSense Flipper HQ is how much work you guys get done even with the constant partying and trips to the hospital & police station…


    • I wish! Justin’s got me working my little fingers off over here. I need an intern! 😉

    • JustinWCooke says:

      Hey buddy…great to have you! Yeah…have to balance. Luckily, Davao isn’t party central so it’s much easier to not get too crazy out here and really sit down and knock some stuff out…much more so than Manila or Cebu IMO.

      • Loloy Diango says:

        I love Davao City! Been wanting to get back there for long. I’ts a great place.

        Thanks for sharing your AdSense experience, Justin & Joe – for someone like me who is struggling to build Adsense niche sites, the information you share here so generously is simply priceless!

        All the best to both of you!

        • JustinWCooke says:

          Hey Loloy,

          Yes, really cool place! Thanks for stopping in and we’re glad you like the content! Feel free to let us know if there’s anything you’d like to see, anything you’re struggling with, etc.

  • Paul says:

    Awesome work as always guys! Love the transparency you guys always bring to the table. I try to do the same and I really think this community could a lot more like you. Obviously there are others, but you know what I mean.

    • JustinWCooke says:

      No problem, Paul. Yes, I think Pat Flynn mentioned there’s a “transparency revolution” going on. I hope so…this industry could use some of that, I think.

  • Ninfobiz says:

    Great to see you share both your income and expenditure. I know that you have sold some sites, but does it mean that the average income per niche site (adsense income divided by total sites) is around $3 per month?
    I am keen to see your new list of sites for sale. Working a day job, means that buying a site or two would be a good way for me to get motivated through a drip feed of alternative income and a motivation and hands-on experience to help create more income this way.

    • Keep in mind that a lot of our sites are new and haven’t hot full stride yet. Also the sites we created in August seem to be having a less than normal return. We need to figure that out. Testing and improving things overall is one of the goals for 2012.

  • Kevin says:

    It’s still awesome to see that even in a relatively “slow” month you guys are still freaking killing it. Love hopping on here and getting that motivational boost I need every once in a while.

    Just wanted to let you guys know a little bit about how you guys helped me out. Six months ago I was stuck in a job that was going nowhere, and couldn’t believe I had stayed there for as long as I had. I stumbled across this AWESOME site, and just felt like this was a process I could try to repeat myself.

    Well, 6 months and 300 sites later, I am working now for myself (kinda forced since I got laid off a couple of months ago) but nbd cause last month in Dec I made just shy of $1400, and plan on getting REAL close to $2000 for this month. I haven’t sold any of my sites off yet since I can’t really get past the whole “passive income” thing yet lol, but I know I’ve got all of the info I need here if and when I decide to sell part off.

    You guys rock! Keep it real and keep it up!


  • Kind’ve unrelated, but just wanted to say thanks for that email with the organized links to your niche website building articles. Really good stuff.

    • JustinWCooke says:

      No problem!

      I know it can be a little daunting trying to sort through posts…I was hoping that would make it a bit easier, heh.

  • Chris says:

    I read somewhere that you guys are now using Long tail pro over MS. Will you guys be doing a step by step how you conduct keyword research on LTP like you did for MS? or is it just about the same?.

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