Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [Ep.156]

Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [Ep.156]

Greg Elfrink May 21, 2024

When running an online business it’s easy to fall prey to the mindset that everything should happen online.

But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face.

Take Steven Khanna, for example. He’s the Head of English Markets at White Press, a global link-building and marketing agency. Steven used in-person networking to skyrocket his success, generating over $500K per month for White Press.

In this episode, Steven shares how attending conferences and actively networking played a crucial role in his success.

Attending just one conference helped Steven grow his monthly recurring revenue (MRR) from $5K to $50K!

Steven also dives into the important role that link-building plays in a modern SEO strategy. According to Steven,

“People keep saying that links are not an important ranking factor, but if you look at the backlink profiles of big, successful websites, they’re still building links. Even in troubled times, link-building will never lose its value. Links will always be one of the most important ranking factors for driving traffic and leads.”

Steven goes on to provide useful tips, tricks, and advice on how to optimize your link-building to ensure you are generating the right kind of traffic.

This conversation with Steven shows the power of adaptability and perseverance in online business. It’s a reminder that it’s never too late to make your mark!

Listen to The Opportunity Podcast Episode #156

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in This Episode:

  • An introduction to White Press and its rapid growth (02:46)
  • Steven’s background and how he ended up in SEO (05:49)
  • The benefits of international expansion (12:26)
  • Behavioral differences across different countries and cultures (17:33)
  • How Steven builds trust with his clients (22:04)
  • The important role conferences play in Steven’s acquisition strategy (29:23)
  • How Steven uses affiliates to grow White Press (41:50)
  • The most common myths people believe about link building (50:53)


Sit back, grab a coffee, and learn the power of in-person networking and the importance of link-building in modern SEO!

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