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23 Fitness Affiliate Programs (Equipment, Accessories & More)

Max Lapit April 1, 2021

23 Fitness Affiliate Programs (Equipment, Accessories & More)

The fitness niche is filled with opportunities when it comes to affiliate programs.

From high ticket exercise equipment to affordable supplements, we’ve curated the best affiliate programs into sub-categories so you can find the perfect brand for your website.

Every affiliate site owner should look to have multiple profitable affiliate programs. Earning from three to eight affiliate programs makes your website more secure. This also makes your website more valuable should you decide to sell it.

With the numerous benefits of diversifying your affiliate programs, it’s time to choose a few that best fit your website.

Fitness Equipment Affiliate Programs

Sales of fitness equipment have been steadily increasing over the past ten years.

The fitness equipment industry is a multi-billion dollar industry and it only looks set to continue with more people getting used to working out from home.

Get a slice of the industry by promoting a wide array of exercise equipment that can be used at home and commercially.


TRX has developed a whole system of body-weight exercises using their suspension straps.

These straps are easy to store and can be used almost anywhere from a door frame in your house, to outdoors in a park.

More than that, TRX has branched out and created a range of unique fitness accessories. This gives you a lot of interesting things to promote.

Their affiliate program is available through Commission Junction and has an average order value of $200.

Commission: 2.5–10%
Referral window: 30 days

Titan Fitness

Titan Fitness specializes in strength training equipment; from barbells and dumbbells all the way up to specialty strongman equipment.

Applying for the program should be easy through Commission Junction. Once you’re a part of it, Titan products would make a great addition to any content about improving strength and conditioning.

Commission: 5%
Referral window: 30 days

Life Fitness

Life Fitness owns a family of fitness brands that cover just about every main type of fitness equipment you could imagine.

They have a full range of fitness solutions ready to help equip your home gym right through to a commercial space. This makes it a great option if you have an audience in the commercial sector such as hospitality.

Their affiliate program has a very solid commission rate that looks even more attractive when you combine it with an average order value of $3,000. There’s also the option for the commission to increase with performance incentive bonuses.

Commission: 8%
Referral window: 30 days

Horizon Fitness

Horizon Fitness sells treadmills, ellipticals, and exercise bikes; all designed with working out from home in mind.

This makes them easy to set up and offers people the choice of simple equipment up to more high-end equipment with home fitness classes.

Their affiliate program also has a good commission rate and average order value of $800.

Commission: 8%
Referral window: 30 days


BowFlex is a popular provider of home gym equipment including cardio and strength equipment.

Their range of adjustable dumbbells and bars is a clever way to reduce the space needed for home workout equipment.

The referral window is pretty short which is something that you’ll have to weigh up. However, they are a high quality, trusted brand which always converts better on an affiliate site.

Plus, the high price of the items means a nice payment is likely when someone does convert.

Commission: 7%
Referral window: 3 days

Fitness Accessory Affiliate Programs

As technology finds its way into more and more of our lives, one area where this has been welcomed is in the fitness industry.

Tracking and data storing help people to set goals and see their progress in real-time. This makes working out more rewarding and keeps people motivated.

As the number of brands on the market increases, ‘review’ and ‘best of’ style posts are a great way for affiliate sites to promote fitness accessories.


Fitbit is the market leader in the connected health and fitness space with 72% of the market share.

What started out as a fairly simple product, has developed into a full range of fitness watches that track your activity, sleep, and weight.

Although their commission rate is on the low side, you can leverage their brand name which should help to convert more consumers into purchasers. There’s the potential for higher commissions for the affiliates that drive a high number of sales.

Commission: 3%
Referral window: Undisclosed

Hidrate Spark

Hidrate Spark is an innovative water bottle that connects to your phone via Bluetooth.

This allows it to track how much water you’re drinking and it will glow to remind you if you’re not drinking enough.

Their affiliate program is available through the ShareASale Network and offers a generous commission.

Commission: 10%
Referral window: 7 days

Supplement Affiliate Programs

When it comes to fitness, what you put in your body is just as important as the exercise you do. This is why the supplement industry has become a billion-dollar industry.

From energizing your workouts to ensuring your body recovers, there’s a supplement for everything. Make the most of this and promote a range of supplements on your fitness blog.


GNC is a leading player in the supplement industry with a huge range of products. They offer everything from protein powders to multivitamins.

Their affiliate program is available through Commission Junction and comes with access to logos and banner ads in addition to text links.

The referral window is short, with a week-long cookie duration, but you do get to leverage the GNC brand name which holds weight within the industry. This should make it a fitness affiliate program worth considering.

Commission: 5%
Referral window: 7 days

The Vitamin Shoppe

As you can probably tell, The Vitamin Shoppe is a store that provides a large assortment of supplements, vitamins, and natural remedies.

This makes it a good option for affiliate sites that are in the natural health and wellness space.

The commission for the affiliate program works on a scale. It starts low, but with most of the items being of a lower value the conversion rates are likely to be higher if promoted in the right way.

Commission: Upto 10%
Referral window: Undisclosed


Organifi specializes in plant-based blends that can easily be added to water to drink.

Their affiliate program is well thought out with lots of potential for affiliate marketers. There are discount codes and a generous affiliate commission rate. On top of this, there are VIP invites to events and all expenses paid retreats for the top affiliates.

This makes it one of the best fitness affiliate programs available.

Commission: Upto 20%
Referral window: Undisclosed


IdealFit is a protein and supplement company that is targeted specifically to women. They are one of the fastest-growing companies in this space and cover the US and UK markets.

When you sign up to become an affiliate, you’ll receive access to special offers that won’t be available on their site. This and the high commission make it an offer worth considering.

Commission: Upto 18%
Referral window: 30 days


Onnit is a supplement brand that provides supplements for your brain as well as your body.

Their Alpha Brain line is perhaps the most well-known but they now provide a range of products that includes clothing and unique fitness equipment.

There’s a lot of star quality to this brand, being backed by athletes and celebrity names such as Joe Rogan.

The affiliate program is generous and has a tracking cookie that’s longer than the average month included with most programs.

Commission: 15%
Referral window: 45 days

Fitness Education Affiliate Programs

Fitness blogging doesn’t just include people who are looking to improve their health. There’s also an audience of people looking to get into fitness as a career.

Although this is a smaller audience, there might be less competition from other affiliate sites.

ACE Fitness

ACE Fitness is a platform that allows personal trainers and fitness professionals to undertake certification and accreditation.

Every time someone pays for an exam or learning materials through your affiliate link, you’ll earn a commission. With over 90K professionals certified through ACE, it certainly has pedigree.

Commission: 7%
Referral window: 90 days

National Academy of Sports Medicine

NASM is another provider of fitness exams and learning materials to help fitness professionals become certified.

Their affiliate program is available through the CJ network and pays out a flat fee per sale.

Commission: $25
Referral window: 30 days


The American Sports and Fitness Association also provides certification for fitness professionals but offers more sport and instructor-related courses.

This makes it a good offer to complement the other educational affiliate programs we’ve talked about. Their commission rate and referral window aren’t as good as ACE but with more to promote they might work well together.

Commission: 5%
Referral window: 7 days

Yoga Affiliate Programs

Yoga and mindfulness are sub-niches of fitness that have grown rapidly over the past few years.

It would be more than possible to have an affiliate site solely about yoga and still have loads to write about, such is the demand.


YogaClub is a subscription box that sends users premier activewear once or twice a month.

The selling point is that you get a stylist to pick your outfit based on the style you’ve shown interest in. Also, customers are promised to make savings of at least 50% when compared to retail prices.

This affiliate program is available through the Impact Radius network and has a very nice commission rate.

Commission: 15%
Referral window: 30 days


Manduka is a stylish brand that provides various yoga-related accessories. From mats and towels to clothing, they have a range of nicely designed products.

They’ve built up a good following on Instagram so they could be a good brand to promote on social media if you have an affiliate site with a social following.

Even if you don’t have a social following, adding images to your blog posts is a great way to make the most of this affiliate offer.

Commission: 6–15%
Referral window: 30 days

Weight Loss Affiliate Programs

The most common goal of fitness enthusiasts is to lose weight and become healthier. Enrolling in a weight loss program is one way to keep you on track.

They also provide valuable information for people that need that extra bit of help. When it comes to weight loss programs, things can get kind of sketchy. There are a lot of ‘get fit quick’ programs that might not always be legit.

That’s why it’s best to stick to the big guns. Brands that have tried and tested methods and lots of happy customers.

Weight Watchers

Weight Watchers is one of the most well-known brands when it comes to weight loss. They made a name for themselves by developing an easy-to-follow program to help people achieve their goals.

A flat-fee will be earned anytime you can convert someone to a paying subscriber through your link. The program is available through the CJ network for sites that drive US traffic.

Commission: $10 per sale
Referral window: Undisclosed


BistroMD is a meal delivery service that tailors the meals to the customer’s fitness goals. They are one of the most well-known services in the industry and have been around for a long time.

Their affiliate program is an enticing one, with a long cookie duration and a high fee per new customer. There are also bonus incentives if you perform well; their top affiliates typically earn over $6K a month.

Commission: $45 per first sale
Referral window: 45 days

Fitness Clothing Affiliate Programs

Sportswear has become more than just sportswear; it’s become daily wear. It seems more than ever people are buying from sports brands with lines of shoes and clothes selling out upon release.

This gives you plenty of options when it comes to promoting fitness clothing via an affiliate site. Maybe your site could focus solely on the best sports trainers or the best clothing for specific sports.


One of the most well-known sports brands that sell everything from clothing to sneakers.

Considering the size of the brand there’s a decent commission rate. The average order value is $100 which is lower than some of the other affiliate programs we’ve talked about, but this shouldn’t deter you from signing up.

Lower-priced items are often easier to promote as people need less convincing than when making a large purchase. This, and the fact you get to leverage a name as big as Reebok, are two big reasons not to be discouraged from offers of this kind.

Commission: 7%
Referral window: 30 days


A brand that needs no introduction is Nike.

Instead, we’ll talk about their affiliate program which, like Reebok, is also generous for a big brand. When you’re accepted you’ll get a range of banners and promotional materials to use on your website.

They also have gifts available for affiliate-run competitions and other benefits for your readers including sale periods and free delivery on eligible products. It’s good to see such a successful brand put effort into its affiliate program.

Commission: 11%
Referral window: 30 days

Under Armour

Under Armour were most known for their range of shirts that acted as an underlayer. These helped keep people warm in the cold and then another range was developed to keep people cool in the heat.

Since that point, they’ve grown enormously to become one the big sporting brands, represented by athletes such as Tom Brady.

Sign up for their affiliate programs to get full access to all their products to promote across your website. There are also bonuses available for affiliates that drive a large number of sales.

Commission: 8%
Referral window: 30 days


If you’re not a Nike person then you’re probably going to be an Adidas person. Fortunately, as an affiliate, you can have the best of both worlds.

Their affiliate program is available through Impact Radius but Adidas’ website doesn’t give away too much information about it. They’re probably going to be a bit more strict on who they let in so it having a site that’s already driving traffic will help.

Commission: 7%
Referral window: Undisclosed

When Should You Sell Your Affiliate Site?

Affiliate marketing is one of the most popular ways to monetize a website. Once you have at least six months of profitability, your website starts to become a desirable asset that buyers are willing to purchase.

On our marketplace, we sell hundreds of websites a year to many different types of buyers. Some buyers are looking for something they can grow while others want an investment that generates passive income.

If you’re intrigued to see how much your site could be worth, then fill out our valuation tool. We use the sales data from our marketplace to give you an accurate estimate in five minutes. All you need to know is your monthly revenue and net profit.

To learn more about how we value websites and get some free exit planning advice, set up a call with a business advisor. Even if you’re not ready to sell just yet, this will help you to increase your valuation when the time comes.

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