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Mindset, Markets, And Exit Strategies for FBA Business Owners with Ben Donovan [Ep. 71]

Mindset, Markets, And Exit Strategies for FBA Business Owners with Ben Donovan [Ep. 71]

Sarah Nuttycombe January 19, 2022

How do you transform your FBA brand from a side hustle that simply helps you get by, into a powerhouse business designed to last? 

Ben Donovan has discovered the secrets to answering this important question. Ben is a 7-figure Amazon FBA seller and the founder of Brand Builder University, an educational resource that teaches entrepreneurs how to launch profitable Amazon FBA brands.

Ben gives us the lowdown on why an increasing number of FBA entrepreneurs are looking to sell their businesses. He also explains why building your business with a mindset to sell will set you up for greater success down the line. 

Ben sells on 9 different Amazon marketplaces across North America and Europe. He explains how external influences like the pandemic and Brexit have affected European FBA businesses, as well as the benefits of selling in multiple marketplaces. According to Ben,

“If you’re selling in the US, you could launch in Canada, or in the UK on your very next inventory order. It’s super easy and it could add 20 or 30% to your sales, if not more, and you don’t have to find a new product, supply chain, or supplier.”

Ben also walks us through how to set up an effective exit planning strategy and explains why he’s planning on shifting away from building online businesses, into buying them. 

If you’d like to take a deeper dive into Ben’s extensive FBA knowledge, check out his new course, The FBA Freedom Challenge, in the links below.

Listen to The Opportunity Podcast Episode #71

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • How Ben has built his business portfolio to its current level (05:11)
  • How the pandemic and ecommerce boom have affected the European marketplace (08:45)
  • The pros and cons of selling in the European marketplace (10:59)
  • The power of community when building out an Amazon FBA business (14:05)
  • Why more and more FBA sellers are thinking about exiting their business (17:28)
  • The differences between building a business to keep and building one to sell (20:53)
  • The lifestyle that a passive FBA business can give you (27:13)
  • How to structure an effective exit planning strategy (30:21)
  • The inspiration behind Brand Builder University (35:19)
  • Why Ben plans to start buying businesses instead of building them from scratch (41:32)


Sit back, grab a coffee, and learn how to create an FBA business that will grow into a profitable asset!

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