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(The Entrepreneur Ridealong) Building A Healthy Food Niche Site From $0 to $10,000: Keyword Research

Nell VH September 27, 2023

[This blog post is a summary (rather than a direct transcription) of the screen share video, repurposed for improved clarity.]

What tools and techniques do you use for keyword research?

Some of the tools I use while doing my keyword research are Google, AnswerThePublic, and

How do you determine which keywords are most relevant to the website’s content?

I use a program called SEObility for TF-IDF. Inverse Document Frequency (TF-IDF) is a widely used statistical method in natural language processing and information retrieval. It measures how important a term is within a document relative to a collection of documents (i.e., relative to a corpus). Ultimately I use keywords whether they work or not. There’s a lot of split testing to be done and if it works, I continue with it, if not, I don’t.

Are topic clusters an important part of your keyword research?

I use the Google autofill feature to search various topic clusters. Once you’ve finished with the initial list of autofill topics, you can then start adding just a letter at the end to gain more keywords. Something like “manual coffee grinder a” “manual coffee grinder b” and so on. You can also add “what” to the beginning of your search to find additional results.

AnswerThePublic is a good tool to utilize for topic cluster research. It provides you with a visual representation of the topic clusters. I tend to go back to Google but AnswerThePublic is a free tool.

Another method I use is to think about articles in terms of a pillar post, money post, and supporting articles. An example of this would be something like this:

  • Pillar post – Crystal Boba
  • Money post – Crystal Boba Recipe
  • Supporting articles (usually low volume) with links to the pillar and money posts.

If you’re still struggling to find keywords within a cluster or topic, you can always use ChatGPT to come up with a list of ideas for you.

How often do you update and refresh your keyword research to stay current with changing trends and user behavior?

When a keyword is ranked in the top 20, that’s when I will expand the topic.

How do you ensure that the chosen keywords align with the website’s overall content strategy and target audience?

I build a topical map from the beginning.

Can you provide examples of successful content pieces that were created based on your keyword research, and how those keywords contributed to their ranking and visibility?
Examples are given in the video at the top of this article.

How do you measure the effectiveness of your keyword research and content optimization efforts, and what metrics do you use to evaluate the success of the chosen keywords?

It is simple, I track the growth of visits to the top 20 and the bottom 20 articles on a site. That’s it! The top 20 will bring significant impact if we optimize it correctly. The bottom 20 also have the most significant impact sorted by difference

Additional Questions Answered Outside the Video Walkthrough

How can we create a comprehensive content strategy that addresses the needs and interests of our target audience within our chosen niche?

Ask AI what are the pain and the dream and build an article around that.

What types of content (e.g., informative, educational, entertainment) should we focus on, and how can we ensure a balanced approach?

Topical authority that includes all different types of content. An example of this would be something like

What are the crucial on-page SEO elements to consider while writing the article? (e.g., optimizing title tags, meta descriptions, headers)

Topical score is the most important but you should also consider NLP keywords, internal linking, and external linking.

How can I maintain the quality of the content in terms of accuracy, relevance, and value to our readers?

Ask AI to proofread, then read it yourself to check the quality. For me, it’s quite easy because my method usually maximizes the readability. I enjoy reading each of our articles because it’s written somehow to make me curious and easy to read.

When and how should we integrate authoritative external links to enhance the article’s credibility?

Always, I usually put at least two external links. Remember google counts on entities, especially from Wikipedia.

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