EFP 86: 5 Concepts Behind Niche Selection They’re Not Telling You

Justin Cooke

March 20, 2014

EFP 86: 5 Concepts Behind Niche Selection They're Not Telling You

When it comes to niche selection you’ll find people regurgitating the same facts  you’ve heard 1,000 times. Niche down! Get specific! Research the competition! We got it, thanks.

In Depth Know-How for Niche Selection

Today, Joe and I talk about the deeper side of niche selection, the things no one tells you. These are things some “pros” might raise an eyebrow at. For example, niches are much more than just demographics and keywords. What? Did we just say that? :-)

We think you’re going to like this episode. It’s to the point and you can walk away with new things to think about in under 30 minutes (minus the streaming/download time, of course!)

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Marketplace deposits are now 100% refundable!
  • Why you should view niches as more than demographics and keywords.
  • Changing your content and target market.
  • How business changes you and thinking about who you’ll become.
  • Why you should stop asking people if you’re in the right niche.



  • “It’s important to keep your tactical vision small and your strategy big.” -Justin – Tweet This!
  • “You want to be able to redirect yourself and make sure you’re on course.” -Joe – Tweet This!

What are some of the things you think about niche section? Let us know on SpeakPipe or comment below!

Photo Credit: Daniela Vladimirova via Compfight cc

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Leave a comment
  1. Josh Kelly says:

    Very happy to here that marketplace deposits are refundable!

    • Justin Cooke says:

      Yeah, buddy!

      Let us know if there’s any sites you’re particularly interested in. We also now have the Want-To-Buy board that’s free for previous website buyers. You can lay out the exact types of sites you’re looking for and have sellers bring you deals. Check it out here:


  2. Tristan Boyd says:

    “Marketplace deposits are now 100% refundable!” I hope this works out for you. I for one will certainly be watching your listings a lot more closely.

    • Justin Cooke says:

      Hey Tristan,

      Awesome – glad to hear! I think the non-refundable deposits worked when we were smaller, but as we attract new buyers/sellers to our site I think it makes sense to open it up a bit. :-)

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