EFP 83: Targeting Your Nemesis And Stealing Market Share

Justin Cooke

February 20, 2014

So you want to grow your business? You want to have some of what your biggest competitor’s having? Well, you’re going to have to do some heavy lifting and perhaps a bit of dirty (but 100% legal/whitehat) work.

How to Steal Marketshare from Your Competitors

Today, we talk about how to target your nemeses and steal some of their sweet, delicious market share. That’s right, we’re going full on thievery here.

Please keep in mind that calling your competition your “nemesis” is a lighthearted way of describing a friendly rivalry. No cutting at people’s throats or trying to put people out of business.

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Targeting the right nemesis to tackle head on.
  • Putting on your SEO-hat and analyzing back links.
  • Stealing your competition’s social media followers.
  • Adding value to your nemesis’ platforms.
  • Reaching out to thought leaders that endorse your nemesis.



  • “There’s no need to antagonize your nemesis (competitor.) It’s not good for your business.” -Justin – Tweet This!

What are some of your strategies for chipping off some of your nemeses’ market share? Leave us a SpeakPipe message or comment below to let us know!

Photo Credit: Dennis van Zuijlekom – Flickr

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  1. Zachary Strebeck says:

    As a lawyer, I’m a little bit hesitant to go all out poaching the audiences of other lawyers (then again, lawyers and their blogs don’t really have “audiences,” per se). I will definitely modify these techniques and get cracking!

    My problem is all the ethics and advertising rules that us attorneys have prohibit me from doing many of the tricks that many marketing gurus recommend.

    • Justin Cooke says:

      Hey Zach,

      Yeah, I can see how some of this might be…tricky…if you’re an attorney looking to pick up clients.

      That being said, I don’t see how applying SEO strategies and/or some co-operatition would be troubling.

      • I’m thinking more along the lines of how I can’t make any promises or guarantees of specific results. So no “Increase your legal protection by 150%” or great headlines like that. I’m sure there are plenty of things I could be doing, though! Still new to the whole entrepreneurial game! You guys are extremely helpful, though.

        You’ve got me thinking hard about some kind of productized service.

        • Justin Cooke says:


          I think a “productized services” approach to legal services could be fantastic. Sort of a “premium” LegalZoom with more personality and better service? I believe Jodi from http://www.legalnomads.com/ was setting up something like that. I know a bunch of expat entrepreneurs that could use a networked attorney for a host of international business issues.

          I don’t know what you specialize in, but helping others with Due Diligence on business purchases and deal structuring could be another idea.

          GreenbackTaxServices – http://www.greenbacktaxservices.com/expatriate-tax-services/ have productized services on the accounting side of the house.

          • Great ideas! I’m more of an intellectual property attorney, trying to focus on the gaming and software niche. Maybe the expat entrepreneur niche is a better one to shoot for!

            Thanks for your help. If you’re ever in Bangkok in the next few months I’ll buy you a drink :)

          • Justin Cooke says:

            Sounds good – I’m down for a Singha (or a dozen). I’ll be in/around BKK later this year…probably Oct or so. :-)

          • Who knows where I’ll be? That nomad life. Love it! :)

  2. Tung Tran says:

    I’ve been utilizing the blog comment technique very successfully to “steal” NichePursuits audience in 2013.

    There were some posts that I had left 10+ very long and valuable comments.

    And yes it worked. I got tons of traffic from NS.

    The key is provide real value and truly help your competitor’s audience.

    Excellent episode as always Justin and Joe :D

  3. InternationalReal EstateListin says:

    Hey Guys –

    Just a heads up this episode in iTunes needs to be re-uploaded – it’s only 1 second long.


  4. John Gibb says:

    hey guys

    that was an interesting podcast.

    do you have any take on OpenExplorer vs. Ahfrefs.com – and other related services? which one do you prefer?

    P.S. Prey project is a hot idea, didn’t know there’s such thing!


    • I’ve always found OpenSiteExplorer to be the best since Yahoo Site Explorer went away. The other Moz.com tools are extremely useful as well. However, Ahrefs makes some beautiful graphs.

      Glad you liked the Prey tip, now your laptop is secure!

    • Christoph Engelhardt says:

      Ahrefs’ data is more up-to-date than Moz’s.
      However, I find the other tools at Moz and the forums very very helpful. That’s why I prefer Moz over Ahrefs.
      Moz dedicated to making to make their data more up-to-date and I don’t care for the latest links.

      Disclaimer: I worked at Moz for 5 months.

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