EFP 51: 7 Action Items For New Entrepreneurs

Justin Cooke

June 13, 2013

Being a new entrepreneur probably isn’t as scary as having all of the US intelligence agencies after you, but it still can be rough.

Dealing with picking a market, defining your offer, and self-doubt are just a few of the issues that can weigh you down.

7 Action Items For Every Entrepreneur

In this episode, Joe and I wanted to break down some of the counter-intuitive realities we’ve faced in our business and share with you some of the tactics and strategies you can use to hit the ground running with your business. While this episode is for those of you getting started on your journey, some of you old-time entrepreneurs will find yourselves nodding your heads and smiling as we lay out some of our own personal challenges in building our empire.

Go on…have a listen!

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As


“In the online space, your market is the WORLD!” – Joe – Click To Tweet!

“You probably aren’t going to build the next spaceship…” – Justin – Click To Tweet!

“If they don’t understand what you do, they won’t share you with anyone they know.” – Justin – Click To Tweet!

Topics Discussed This Week Include:

  • Narrowing Your Scope (FTW)
  • Singles & Doubles Are Fine
  • Clear Up Your Value Proposition
  • Taking Your Offer UpTown
  • Stop Hiding Behind The Math
  • Branched Profit Streams > New Profit Streams


Are you starting off on your entrepreneurial journey or do you have a new business you’re working on? Give us a shout on Twitter or let us know how you’re doing in the comments below!

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  1. Iain Robson says:

    These seven tactics are pretty sweet.

    I was listening to this with my gf and I hope she picked up on the awesome tips.

    I hope no one crashed when they heard they won the niche site lol.

    Great job gents.

  2. Dan says:

    Yeah guys I was listening! Thanks for the help on the site and I’m looking forward to celebrating with you this summer! :D

  3. David says:

    Excellent PODCAST! You make my morning commute enjoyable. I’m 90% sold on your services. I can’t wait to take my idea to the next step.

    • JustinWCooke says:

      Only 90%, David…what the hell?!? :-) 100%….we accept nothing less! hehe

      Glad to hear you’re digging the podcast on your commute. I’ve met quite a few entrepreneurs who started off listening to podcasts on their way to/from work – it definitely seems to be a first step for many of us!

  4. Mike says:

    I have a request for the next podcast episode: You guys should talk about the current state of seo and niche sites especially after the recent google updates plus you haven’t done a podcast about the subject in a while!

    • JustinWCooke says:

      That’s a great idea…thanks, Mike! I don’t know if we’ll be able to fit this into our next episode, but we’ll definitely get this episode out soon. :-)

  5. Hey guys, great episode and great points. I especially love the advice on narrowing your scope and clearing up your value prop and positioning. I started my business about a year ago as a broad service provider, and just recently niched way down into a specific target market. Hands down the best thing I’ve ever done for my business. I wish I started with a narrow focus from the beginning, but hey, sometimes you just have to learn by doing!

    • Justin Cooke says:

      Thanks, Joseph!

      I think it’s MUCH easier to have the (good) problem of having a succesful niched-down focus that needs to be expanded as opposed to trying to be successful with extremely broad positioning.

  6. Undergroundman says:

    Great podcast. One thing–I think it might be useful for people who process things better or don’t have the time to listen to a podcast, if you had a useful summary or transcript of the podcast. It’s easier for me to understand the info that way and makes me more likely to digest it at all. Because I tend to not like listening to podcasts, especially when they don’t get right to the point and give me stuff I can use. Just a thought.

    • Justin Cooke says:

      Ah…so you think we beat around the bush, eh? I see what you did there! :-)

      Just kidding and you’re right…I’ve actually had a bunch of podcasts transcribed. Some of the transcriptions have been uploaded to the episodes, but I’m behind on quite a few…I’ll try to get that caught up!

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