EFP 48: 8 Characteristics Of A High-Impact Outsourcing Relationship

Justin Cooke

May 23, 2013

1. Wonderfully Successful
2. Horrible Nightmare

When talking to business owners about outsourcing, we’ll inevitably hear a story describing one (or both) of those scenarios. Why are the experiences they had so vastly different?

Joe and I have been on both sides of the fence, both as an outsourcing provider and a customer. We wanted to sit down and go over some of the characteristics seen in successful outsourcing relationships. Much like businesses, some just seem to be more “lucky” than others when it comes to success. In this episode, Joe and I break down those factors that determine luck and share the real deal when building teams of outsourced workers.

8 Traits for a Powerful Outsourcing Relationship

While we talk about this episode through the lens of offshore outsourcing, many of the strategies mentioned work with onshore teams and employees as well.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As


“Can you make me a worthwhile SEO company. You know, just pull it out of your ass?” – Justin – Click To Tweet!

“You’re going to pay either way…you might as well get the most out of the process.” – Justin – Click To Tweet!

“If you want to get through the outsourcing dip faster, you’d better have the training materials ready.” – Joe – Click To Tweet!

Topics Discussed This Week Include:

  • Outsourcing Support – What tasks do YOU wish we could take over that would help your business?
  • Know Thy Process (And document the hell out of it)
  • “It Gets Worse Before It Gets Better”
  • Skill transfer and measuring ROI with outsourcing companies
  • Redundancy and the “Hit By A Jeepney” Policy


  • iTunes Reviews – Wrapping up our niche site giveaway (bribe) this month!
  • Sites For Sale – We have 4 sites for sale right now, ranging from $141 – $348 per month.
  • Niche Site Duel 2.0 – Pat Flynn has launched Version 2.0 of the Niche Site Duel – should be interesting!
  • Episode 17: Skill Transfer Mastery – The BEST way to transfer skills from one team member to another without losing the plot.
  • Yesware.com – Part contact management, part todo list – great for tracking prospects.

Have you had success with outsourcing or do you have a horror story you can share? We’d love to hear them! Leave a comment below or feel free to reach out on Twitter!

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  1. Keith Mander says:

    Best activity that I’ve ever outsourced is bookkeeping. I have a superstar in the Philippines who takes care of it for me; I just upload expense PDFs to a shared Evernote workspace and then she submits it into my accountants software app. It saves time, but more importantly, it gets rid of a seriously boring task. I’m sure others would benefit from such a service packaged as a product.

    • Justin Cooke says:

      That’s an interesting point, Keith. We have a bookkeeper here on payroll as well. Offering her services to others isn’t a bad idea. She’s fairly expensive (comparatively) as she’s a CPA, but maybe we could have her run a team for us. :-)

      • Keith Mander says:

        Right. My VA is also qualified, I believe, but most of the grunt work is just box standard data entry orientated – the VA just needs to be really attention focused and have some smarts to ask the right questions.

  2. I love the tweets you post on the podcasts – beautiful. “Can you make me a worthwhile SEO company. You know, just pull it out of your ass?” hahahaha

    • Justin Cooke says:

      Thanks, James! I’m sure you’ve had something like this requested of you, eh? “Can you, you know…build me a profitable business and give it to me?” :-)

    • Iain Robson says:

      I am with you on that one James. Those little nuggets of information are pretty funny and helpful for some people.

      Also, Justin you mentioned that you wanted a custom search engine a long time ago. Well I don’t know if you found it or not, but I did locate something that you might find interesting. Google has a custom search engine that you can input sites into.

      Not sure if it is exactly what you are looking for but might be worth checking out.


      Great job guys.

  3. Look ma I’m Internet Famous!

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