EFP 42: Conversion Strategies That Work

Justin Cooke

April 11, 2013

It can be a bit of a struggle to balance design and conversions, especially if that’s not your expertise. Of course you’d like to drive more email opt-ins and sales, but shouldn’t you be able to do that without shoving your offer down the throat of your audience?

Introducing Andy Hayes on Conversion Tactics that Work

This is exactly what we were faced with when redesigning our site, so we reached out to Andy Hayes from AndyHayes.com to work with us critiquing our website and providing us the experience we needed to deliver for our audience. He’s worked with hundreds of business on their websites and was happy to work with us over the past few months as we rolled out our redesign and new brand.

We sat down with Andy to snag some valuable tips, thoughts, and strategies that will help all of us as we drill down on conversions for both niche and authority sites.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Getting our butts kicked in the latest mastermind.
  • How to ask the RIGHT questions to get useful user feedback
  • Following up on conversion goals (and sticking to them)
  • Balancing conversions without being annoying
  • Design for users, not for yourself
  • Trading time for cash (and why it’s underrated)

Mentions:

Click here to download the site review and brief he put together for us!

What are you doing to improve conversions on your site…any ideas you’d like to share? Let us know on Twitter or give us a holler in the comments below!


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Discussion
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  1. ilias diamantis says:

    Hi guys !

    You are sooooo right. It’s difficult to find good feedback .
    People usually are saying nice things to avoid tension and to be honest not everybody can handle critique, even if it is constructive .

    cheers .

    • Justin Cooke says:

      Definitely, Ilias.

      It’s frustrating when you WANT critical feedback and all you’re getting is platitudes from people who don’t want to hurt your feelings…AARRGGHH!!

      I have some trusted friends/colleagues I turn to for some No-Bullshit feedback…that helps, heh.

    • Andy Hayes says:

      Very true. That’s why it’s important to find good friends and colleagues who will tell you when something’s wrong!

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