EFP 101: Retail Vs. Wholesale Marketing

Justin Cooke

July 10, 2014

“Do things that don’t scale.” – Paul Graham

Most of the time entrepreneurs look for scalable processes they can implement so they can make more money and save more time. But what about the smaller, more focused attempts that can create super fans and evangelists more effectively?

The Retail Versus the Wholesale Marketing

Joe and I talk about the benefits of low volume, high touch marketing and treating customers like absolute gold. For example, sending new customers a personal video greeting them or getting on the phone as the founder.

Obviously, you can only do this to a certain point, as this doesn’t scale (Apple won’t be able to do this,) but bootstrapped entrepreneurs have the flexibility to take advantage of this.

Check out our case for retail marketing:

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • The difference between retail and wholesale marketing.
  • Advantages of retail marketing and how to execute.
  • Leveraging your free time as a bootstrapped entrepreneur.
  • The role relationships play in big purchases.
  • 10 practical examples of retail marketing in action.
  • Cocaine and strippers!

Mentions:

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“You need to leverage your resources. If it’s time, leverage that to drive your customers down the value chain.” – Justin – Tweet This!

What are some of the personal, non-scalable touches you give customers? Leave a message on SpeakPipe or join us in the comments below.


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Discussion
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  1. Johnny says:

    Love that random, kind of creepy photo of Rob Ford kissing that baby. Also thanks for the mention.

    For those who don’t know the backstory, I met Anton exactly one year ago out here in Thailand and signed up for his drop shipping course as a student. It took me two months to make my first sale, but it’s been my primary source of income ever since. One of the reasons for my success was figuring out how to optimize customer traffic to be higher converting. Small things like giving a free bonus gift, whether it be a cheap add on item like a guitar pick, lens cleaner, or even a box of Mrs. Fields cookies with every order has doubled my conversion rate for certain products.

    I ended up partnering with Anton to create Optimize Like a Boss (www.OptimizeLikeaBoss.com) which is basically a sneak peak into what my stores look like, and how I’ve figured out how to optimize for more sales.

    As far as Anton’s Drop Ship Lifestyle, I’ve always been just another successful student and even wrote a pros and cons review on his course, as it isn’t as easy money as a lot of people make it out to be. The review is here: http://www.johnnyfd.com/2014/01/anton-method-drop-ship-lifestyle.html

    I wrote it originally in January 2014 after being a part of the course for 6 months, and then updated it again after being part of his course for 1 year. Anyways, I do look forward to meeting everyone at Anton’s Drop Ship Lifestyle retreat. Here are some more details about the retreat as well as a video. http://www.johnnyfd.com/2014/07/antonmethodcom-drop-ship-lifestyle.html

    Best regards,

    Johnny

    • Justin Cooke says:

      Thanks for stopping by, Johnny!

      Yeah, hoping the cocaine didn’t dribble out of his nose onto the baby. :-)

      I’ve never actually read your review of the course – will check it out now!

  2. Anton says:

    Awesome episode and thanks for the mention!

    Just a few things that I should point out – the retreat was free for the first two weeks after I opened registration but then it switched it to paid.

    I originally planned to have a small group of 8 – 10 people but it blew up fast and we now have over 70 registered attendees :o

    I actually flew out to Chiang Mai last week to book a conference center. While I was there I filmed a quick video with Johnny to show everyone around CM and what they can expect: http://www.dropshiplifestyle.com/retreat/

    side note; it was actually filmed by a Drop Ship Lifestyle member who gave up his career as a videographer in Cali to pursue his eCom biz in Chiang Mai. He’s only been there a week and he’s already making consistent sales :)

    Regarding how it’s effecting the balance sheet; I figure I’ll probably put in ~$5k (+ a decent amount of time) when all is said and done but it’s more than worth it. I started Drop Ship Lifestyle to help people who are seeking a simplified way to break into eCommerce and location independence and in return it has provided with an amazing extra income stream.

    The time and +/- $5k that I’ll invest into this retreat is just another way that I can give back and offer massive value to everyone who trusts me and my course and I think it’s the best way to get people to finally leave their country and give this lifestyle a try. I’ve technically been location independent since 2007 but it took me almost seven years to start living this lifestyle and I haven’t looked back since. I’m hoping this retreat gets a least some members on the same path as me.

    Also, I can’t wait for your presentation at the event! I love the podcast and the blog and can’t wait to see it “live”. I noticed the majority of people that are really doing the best in my course (making more than full time incomes) are people that I have met personally and I think actually networking with people are practicing what they preach has a huge impact on others successes. I’ve noticed a lot of people who want to get started with their own businesses lack any real support network/mentorship and I think that makes all the difference. This is one of the reasons I put so much emphasis on how important it is for members to share their questions, comments, successes and failures on my forum.

    If you really want to be successful you have to connect with other successful people which is really what Drop Ship Lifestyle is all about.

    Thanks again for the mention and please keep active on our forum. Your comments are appreciated!

    • Anton says:

      Also; I totally understand where you’re coming from with the thought that this will be a “time-share upsell” type event but that’s not how it’s going to work. Every presenter knows they’re not allowed to sell anything.

      The way I do business is give value and get value and that’s how this retreat is going to work with my presentations and everyone else’s.

      For example; I’m sure the Empire Workshop section will give my course members tons of value and help them increase their sites value and prepare them for sale. When it comes time to for members to sell their sites I have no doubt that they will chose one the people who helped get them make more money from their existing stores.

      In addition I’m sure that everyone who comes will take away tons of value from all of the presentations and tell all of their family and friends about their success from my course which will lead to more course members for me.

      Give value and get value. Everyone wins.

      • Cool Anton, hope my time-share comment didn’t grind your gears too much. I was just interested in how the balance sheet works. I think it’s great you’re moving it to a paid event, it makes providing value so much easier when you have a little cash to work with.

        Justin has convinced me to come out for the event, so I will be there as well. Looking forward to meeting up.

        • Anton says:

          haha, not at all man! That’s why I said I totally understand. I know that a lot of these big conferences are nothing more than high-ticket pitchfests so I get where you’re coming from.

          I just wanted to make it clear to everyone coming that they don’t need to show up with stacks of cash or huge lines of credit because there really is nothing to buy.

          Anyway; I’m glad Justin convinced you to come out there and I excited to finally meet up. I’m sure you will be seeing a lot of familiar faces out there too.

    • Justin Cooke says:

      Hey Anton!

      Love what you’re doing with the DSL community. I think your dropshipping course looks like a great intro into eCommerce for someone just starting out.

      I like how your community is so positive, helpful, and supportive of each other.

      I really, really like the retreat idea. What an excellent way to get your students to explore SE Asia and a great way to connect with other like-minded people looking to build similar businesses. I think it’s really going to be a success and I’m happy to stop by!

  3. Andrew Hiddleston says:

    great stuff guys – funny picture (Rob Ford), I live just outside Toronto and we’ve had fun at his expense the last while.

    excellent topic as usual.

    • Justin Cooke says:

      Yeah, Andrew – that was a crazy story, eh? Did Gawker (or whoever) publish/release the video of him smoking crack?

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