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Building Relationships with eCommerce Customers Using SMS - Opportunity podcast ep47

Building Relationships with eCommerce Customers Using SMS [EP. 47]

Branden Schmidt August 4, 2021

On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging – everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal relationships with their customers, and its power to lead to more conversions and sales.

Building relationships with your customers using SMS and email is a great strategy to gain and keep customers returning to products. In this call, Ryan explains where eCommerce and DTC brands fail the most when it comes to building these relationships, the ROI that SMS offers for those who implement this strategy correctly, and how newcomers to this industry can get started even if they don’t have a customer list built out just yet. We uncover how to message your customers with information relevant to where they are in their buying journey, and the best anecdotes to implement your own personal SMS strategy no matter which niche you happen to be selling in.

Sit back, grab a coffee, and get ready to learn how you can gain better conversions and relationship ROI using SMS.

Listen to The Opportunity Podcast Episode #47

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • Common mistakes many eCommerce brands make when building relationships with their customers
  • How to implement a proper SMS strategy to your business model
  • The ROI that SMS offers compared to paid advertising and PPC spend
  • Tips on what content and offers you should be sending at every stage of your customers buying journey
  • How newcomers to the eCommerce space can start building their own customer list


We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.

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