Episode 156: Due Diligence Framework

Justin Cooke

May 26, 2016

If you’re looking to buy a website or online business, one of the most critical pieces is performing due diligence.

Understanding Due Diligence Allows You to See Opportunities

Being able to spot deals and opportunities is a great skillset to have, but you really need to take a critical, skeptical deep-dive before you actually make the purchase.

It’s interesting, because these skillsets are often not aligned. On the one hand, you want to be able to find future opportunity, but you still need to clearly spot the weaknesses.

In this episode, we’re actually replaying one of the better episodes to come out of Season 2 of the Web Equity Show about due diligence. Our goal is to help you put together a framework you can use to help you weed out the bad apples and really focus in on the quality deals you’ve found.

This episode’s pretty meaty – if you’re in the market and looking at a purchase this is definitely the show for you.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Content Sites
  1. Check Visitor-To-Customer Flow
  2. Sustainability/Scalability
  • Earnings
  1. Are The Claimed Earnings ONLY Coming From Site For Sale?
  2. Compare Stated Earnings To Bank Account Deposits
  3. Brig In A Professional (Larger Purchase)
  • The Website / Niche
  1. Is The Content Quality?
  2. Will The Niche Last?
  3. What’s The Site History
  4. What’s The Reputation / Backlinks Situation?
  • The Seller
  1. Are They Real?
  2. Who Have They Done Business With?
  • Not-So-Common Scams
  1. Fake Leads Being Sent To Affiliate Partner
  2. Seller Is ALSO The Affiliate Partner or Supplier
  3. Seller Is Claiming Earnings From Multiple Sites As Only One Site


Spread the Love:

“Don’t go into deals with a cloud of mystery as to why it’s making money.” – Ace – Tweet This!

Did you dig this episode? Make sure to check out the rest of Season 2 from the Web Equity Show – I bet you’ll dig it.

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