EFP 131: Crush Your Competition

Justin Cooke

March 27, 2015

When most people think about how they’re going to crush the competition, they’re envisioning a zero-sum game.

If you’re going to win, someone else has to lose.

Why Win-Win can Earn You a Whole Lot More

Today, we’re seeing that flipped on its head. In many industries, companies are looking at more ways they can work with their competition. Not so that they can give their competition a leg up, but because it helps grow their own business.

In today’s episode, we’ll cover five thoughts we have on a new-and-improved way to crush your competition.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Know Your Competitors
  • Moat Around The Castle
  • Co-opetition Can Be Key
  • Comparisons Can Work, But Blue Oceans Are Better
  • Your Competition May Change As You Grow

Mentions:

Spread the Love:

“Where else are your customers spending their money? That’s your competition.” – Joe – Tweet This!

“Provide value to your customers that doesn’t scale well or isn’t easily implemented.” – Justin – Tweet This!

“Don’t do any business with competitors that you don’t respect.” – Justin – Tweet This!

“Cooperating competitors can drive or own a market.” – Justin – Tweet This!

So – which of these tactics are you most familiar with? Which do you work with for purchased sites? Let us know in the comments!


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Discussion
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  1. Jeff says:

    Great episode guys. I’m currently working on launching a productized service for google analytics reporting and you helped me think about possible competition in a different way.

    Also, I thought Justin’s interview with Dan was great. Without Justin’s input at times I feel like Dan may have veered off on a tangent, as he definitely seemed passionate about certain topics (i.e guthrie castle).

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