EFP 199: Creating Your Content Marketing Strategy

Justin Cooke April 16, 2020

In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business.

This week we bare all about how we started creating content, some of the lessons learned, and how we nailed content marketing by sticking to our guns in being honest, despite not being pro-marketers in the beginning.

We also discuss some of the more creative strategies we discovered and talk about what to avoid doing if you don’t want to lose subscribers and customers.

Listen to This Episode

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast


Topics Discussed This Week:

  • Content Drafting Approach
  • Community Involvement
  • Break Industry Rules/Norms
  • Uncomfortable Content Resonates
  • Promote Your Content On Other People’s Platforms/Channels
  • Tricks to Reddit AMA’s
  • Connection Content Marketing In Age of Coronavirus


We hope you enjoy the episode! Have interesting insights into cashflow opportunities with online businesses? Have any useful tips when deciding to invest in the RE space? Either way, leave us a comment below or give us a shout on your favorite social media platform!


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