Empire Flippers Marketplace Changelog 2025

Feature Update

Register Your Interest in Pending Sold Listings

Tired of missing out on great business opportunities just because a listing is marked as “Pending Sold”? Now you can officially register your interest!

We’re excited to announce a new feature that helps you stay in the loop on listings currently marked as Pending Sold. We understand how frustrating it can be to find the perfect fit, only to see it locked. While these listings aren’t available for immediate unlock, they can still pique your interest.

With our new “Register Interest” button on Pending Sold listing pages, you can easily indicate your desire to be notified about that specific business. Here’s how it works:

• Never Miss an Opportunity: If a listing you’ve registered interest in becomes “For Sale” again (for example, if a deal falls through), you’ll receive an email notification directly in your inbox.

• Stay Informed: If a listing officially transitions to “Sold,” we’ll also send you a notification so you’re aware of its updated status.

• Simple and Convenient: Just click the “Register Interest” button, and we’ll handle the rest—no need for high-friction outreach!

This new feature ensures that even if a listing isn’t immediately available, you have a direct way to express your interest and be among the first to know if it becomes available again. Happy Hunting!

Feature Update

Enhanced YouTube Listing Data: Dive Deeper Than Ever Before

We’re thrilled to roll out a significant upgrade to how we showcase YouTube channel listings, giving you more detailed insights and a clearer understanding of these unique businesses.

We know detailed information is crucial when evaluating a business. That’s why we’ve dramatically enhanced the data presented on YouTube listing pages. Once you unlock a YouTube listing, you’ll gain access to:

• Advanced Charts: Visualize performance trends with new charts for monthly views, average view duration, and subscribers gained.

• Traffic Source Breakdown: See exactly where a channel’s audience comes from, with detailed insights into traffic sources like YouTube Search, Related Videos, and more.

• Subscriber Views Percentage: Get a clearer picture of how engaged a channel’s subscriber base is.

This update transforms our YouTube listings into a powerhouse of information, helping you make more informed decisions. We’re committed to providing the most transparent and insightful marketplace experience.

Feature Update

Stay Ahead of the Curve: Daily Saved Filter Notifications

Great news for our buyers! We’ve significantly enhanced our Saved Filter notification system to help you act faster on new investment opportunities.

Previously, notifications for your saved listing filters were sent once a week. However, with our marketplace now publishing new listings continuously throughout the week, we realized you might be missing out on fresh opportunities.

What’s new?

• Daily Updates: Your Saved Filter notifications will now arrive in your inbox every day at 10 AM ET, bringing you the latest listings that match your criteria from the past 24 hours.

• Faster Alerts: You’ll receive more timely notifications, ensuring you’re among the first to know about relevant new businesses hitting the marketplace.

• Improved Email Experience: We’ve optimized our email delivery system so you get your notifications more quickly and efficiently.

No more waiting a full week to see if your dream business has been listed. Now you’ll get a daily digest—giving you the edge in a fast-moving market.

Feature Update

A Purer Watchlist Experience: You're in Control!

We heard your feedback loud and clear! Many of you told us your Watchlist was getting “cluttered” with listings automatically added from saved filters or unlocks, making it harder to keep track of the businesses you genuinely curated.

We’re excited to announce a significant improvement that gives you complete control over your Watchlist:

• Your Watchlist, Your Choices: From now on, your Watchlist will only show listings you’ve manually added. This means a cleaner, more focused list of the businesses you’re most interested in—chosen entirely by you.

• Intelligent Notifications Continue: Don’t worry—you won’t miss important updates! While your Watchlist is now exclusively for your manual selections, our system will still track listings you’ve unlocked or those that match your saved filters behind the scenes.

• Context-Aware Emails: We’re also making our notifications smarter. Emails will now provide a clear reason why you’re receiving them. For example:

  • “Because you unlocked listing #81234, we wanted to let you know that the multiple has been adjusted…”

  • “Since listing #81234 matched your ‘FBA, Affiliate, Within Budget’ filters, we wanted to let you know…”

This update ensures your personal Watchlist remains a pristine collection of your top choices—while still providing comprehensive, intelligent alerts for all relevant opportunities. Enjoy a more intuitive and personalized experience!

Feature Update

Deeper SEO Insights: Introducing Semrush Historical Data on Listings

We’re constantly striving to provide the most comprehensive data to help you make informed investment decisions. That’s why we’re excited to announce a major enhancement to our listing pages—bringing you even more detailed SEO insights powered by Semrush.

You’ll now find a brand-new Historical Data section directly beneath the existing Semrush overview on each listing page. This addition lets you:

• Track Key Metrics Over Time: Explore interactive charts displaying historical trends for crucial SEO indicators, including:

  • Domain Rank: See how a site’s overall organic visibility has evolved.

  • Organic Keywords: Understand the growth—or changes—in the number of keywords a site ranks for.

  • Backlinks: Monitor the development of a site’s backlink profile, a vital sign of authority.

  • Referring Domains: Track the number of unique websites linking back to the listing.

• Clarified Domain Rank: We’ve updated the Semrush Domain Rank display to explicitly include the country of the database (e.g., Semrush Domain Rank (UK)). This provides clearer context, since Semrush ranks websites within country-specific databases. Our new tooltip explains:
  “The Semrush Domain Rank reflects a website’s position in Semrush’s country-specific database, ranked by organic traffic (lower is better—for example, http://wikipedia.org is often ranked #1).”

These new features empower you to thoroughly analyze a listing’s SEO history and performance, giving you a clearer picture of its long-term potential and past fluctuations. Dive in and explore these enhanced insights today!

Feature Update

Unlock Deeper Traffic Insights: New Google Analytics Data & Filters

We’re excited to announce a major upgrade to how we display and filter traffic data on our platform, powered by our direct integration with the Google Analytics API. This enhancement gives you unparalleled insight into how a business attracts its audience—helping you find opportunities perfectly aligned with your expertise!

On Listing Pages – The Enhanced Site Traffic Section

Dive into a visual breakdown of a listing’s traffic with new, detailed charts:

• Traffic Channel Visualization: A clear horizontal bar chart shows the percentage of traffic from each primary channel (e.g., Organic Search, Paid Social, Email, Direct, Referral, etc.), so you can quickly grasp the main drivers of a business’s traffic.

• Session Sources by Month: A stacked bar chart breaks down traffic sources for each month, letting you spot trends and identify the specific platforms bringing in visitors (e.g., Google, Facebook, email campaigns).

• Flexible Time Period Selector: Analyze data over 3, 6, or 12 months—or zoom in on a specific month for a more granular view.

• Focused Data: Only channels and sources contributing more than 1% of total traffic are displayed, keeping the view clean and actionable.

On the Marketplace – New Primary Traffic Channel Filter

Now you can use this powerful data to refine your search for listings:

• Target Your Expertise: Use the new Primary Traffic Channel filter in the sidebar to narrow down listings based on their main traffic acquisition methods. Whether you’re an SEO expert, a paid ads specialist, or a social media whiz, you can easily find businesses where your skills will make the biggest impact.

This update empowers you to make smarter, more strategic decisions by providing a transparent, in-depth look at a business’s traffic composition. Explore the marketplace with these powerful new tools today!

Feature Update

Introducing QuickBooks Integration: Verified P&Ls, Increased Confidence!

We’re thrilled to announce a powerful new integration designed to bring even greater transparency and confidence to your business acquisitions: Direct QuickBooks Online connection for sellers!

For Buyers

This integration introduces a new level of financial verification. When a seller connects their QuickBooks Online account, you’ll benefit from:

• Detailed & Verified P&Ls: Access comprehensive Profit & Loss statements automatically generated from the seller’s QuickBooks Online data. Get a granular view of income and expenses, ensuring accuracy and catching potential discrepancies.

• Enhanced Financial Confidence: A P&L derived directly from a seller’s accounting software provides unmatched trust and verification—especially for larger, more complex listings. This allows you to conduct due diligence with greater assurance.

• Verified Metrics Badge: Listings with a connected QuickBooks account will earn a special badge, highlighting their commitment to financial transparency.

For Sellers

Connecting your QuickBooks Online account will:

• Speed Up Vetting: Automatically pull in revenue and expense data, streamlining the P&L creation process and accelerating your listing through vetting.

• Gain a Verified Metrics Badge: Boost your listing’s credibility with a badge that signals accuracy and completeness to buyers.

• Save Time: Keep your numbers effortlessly up to date once your listing is live on the marketplace.

We’ve also implemented robust security measures—including encryption in transit and at rest—to protect all your financial data.

This integration marks a major step forward in making our marketplace the most reliable and trustworthy place to buy and sell online businesses. Look for the Verified Metrics Badge and explore more detailed financial insights today!

Feature Update

Filter with Precision: New Customer Type (B2B vs B2C) Data

We’re constantly refining our marketplace to help you find the perfect business match faster. That’s why we’re excited to introduce a brand-new data point and filtering option: Customer Type (B2B vs. B2C)!

We know some buyers have a clear preference for businesses that serve other businesses (B2B), direct consumers (B2C), or a mix of both. Until now, this crucial information was often buried in descriptions—or not available for filtering at all.

What’s New?

• Dedicated Customer Type Field: Every listing now features a clear indicator of whether the business is B2B, B2C, or B2B and B2C. This information is displayed prominently on both the listing page and the marketplace list view.

• Powerful New Filters: On the marketplace sidebar, you’ll find a new Customer Type filter that lets you:

  • Find businesses that are B2B (including those that are both B2B and B2C).

  • Find businesses that are B2C (including those that are both B2B and B2C).

  • Refine your search further with B2B Only or B2C Only options to pinpoint businesses exclusively serving one type of customer.

• Enhanced Search & Notifications: This new data improves your ability to search, filter, and receive alerts about businesses that truly align with your investment criteria and expertise.

Whether you’re a B2B SaaS investor, a direct-to-consumer e-commerce specialist, or open to a hybrid model, this feature empowers you to target your search with unprecedented precision. Start exploring by your preferred customer type today!

Feature Update

New Blog Content

For our regular blog readers, we are now syndicating the videos from the main Empire Flippers YouTube Channel, as well as posts from our “This Week in M&A” (TWIM&A) Newsletter.

TWIM&A provides the latest news, insights, and trends in the SEO, eCommerce, and online business industries. To get the posts directly in your inbox, you can subscribe here: https://info.empireflippers.com/twima-subscribe

The Empire Flippers YouTube channel, run by our Head of Marketing, Greg Elfrink, will teach you everything you need to know about buying and selling online businesses.

Feature Update

Listing Page Improvements

We’ve spruced up our listing pages by rearranging the menus, reordering the page sections, and better highlighting the seller interviews that we do. Did you know you can check out a feed of all our seller interviews here?

Also, check out the new revenue/profit/traffic graphs we have on our listings when browsing them on the marketplace.

Feature Update

New Monetization-Specific Info on Listing Pages

With the goal of giving buyers the best and most useful information about our businesses for sale, we’ve begun adding more data specific to certain monetization. To kick things off we now feature:

• YouTube Channel stats for YouTube businesses

• Top Seller + Average Retail Prices and Average FBA Storage Fees for Amazon FBA businesses

• Tech Stacks for SaaS businesses

• USA Supplier Info for all eCommerce Businesses

Unlock a Listing today and take a look!

Feature Update

Specify your Due-Diligence Period when Making an Offer

As a buyer, choosing the correct due diligence period is critical when making an offer to purchase a business. Too short, and you might not have time to investigate everything you need to. Too long, and sellers who have competitive offers from other buyers might turn down your offer, even if it’s for more money…

With the new due diligence selector, when making an offer, you can explicitly state your desired due diligence period so there’s no ambiguity. And for help choosing the ideal due diligence period, speak with an Empire Flippers Sales Advisor to get information directly tailored to your situation.

Feature Update

New Funds Verification Method for VIP Buyers: Speak with our Team

For investors and/or private equity firms, family offices, etc., who intend to invest over $1M USD, we now allow you to verify your liquidity by submitting publicly verifiable information about yourself or your firm, along with speaking with our team for access to the Marketplace.

Past liquidity verification methods were targeted more at individuals than companies, where the business buyer isn’t actually the owner of the company. With an increasing number of larger and institutional buyers using the Empire Flippers Marketplace, we’ve added this new liquidity verification method to serve them better.

Feature Update

Updates to the Referral Program Page

Check out our new Referral Program Page! It’s been updated with feedback from our Referral Partners to explain key parts of the program, such as the ability to refer buyers in addition to sellers, show testimonials from real referral partners (two of whom earned $81,000 USD on one referral of a $4.4M business), and emphasize that past EF buyers and sellers can join the program in one click with no application process.

Feature Update

See a Listing's VAT Registered Marketplaces at-a-glance

A key detail when purchasing eCommerce businesses (especially those operating in Europe) is that after taking over, the buyer must re-register for VAT in all countries where the business operates.

Now, Empire Flippers listings include a VAT Registration by Country table, allowing buyers to quickly see all of a seller’s VAT registrations, country by country. This helps save time and ensures buyers are well-informed about the business’s VAT obligations.

Feature Update

New Listings now go live on the Empire Flippers Marketplace 24/7/365

Until recently, new listings at Empire Flippers would always go live on the Marketplace on Monday mornings at 10 AM US Eastern Time. Hearing user feedback, we’ve now made a change so that listings can go live on any day, at any time, as soon as they have passed all of Empire Flippers’ rigorous vetting checks and have a final valuation assigned to them.

If you’d like to be one of the first buyers to unlock a listing, be sure to check the site daily now!

Feature Update

New Marketing Assets Page

If you’d like to write about Empire Flippers on your website, we now have a handy Marketing Assets page where you can grab resources like the Empire Flippers logo, founder and team images, and links to some of our latest newsletter, video, and podcast content!

Feature Update

ATTN Referral Partners: Embed the Empire Flippers Marketplace on your own website!

Are you an Empire Flippers Referral Partner with an audience of users who might be interested in buying an online business?

With the new Marketplace Snippet, you can engage potential buyers by displaying live, updated listings on your site. They can explore opportunities, view key financial data, and click through to learn more—all while using your referral link to connect directly with Empire Flippers.

It’s as easy as copying and pasting a snippet of HTML into your website’s source code (similar to installing Google Analytics). Head over to Empire Flippers Marketplace Snippet to see the details!