What Does Empire Flippers Require to List My Business?
August 4, 2025
If you’re looking to sell your online business through Empire Flippers, it’s important to understand the minimum requirements before applying. These standards help ensure we maintain a high-quality marketplace that attracts serious buyers and creates successful deal outcomes.
Minimum Profit Requirements
To be eligible, your business must be earning at least $2,000 per month in net profit, averaged over the last 12 months. This consistent profitability helps us attract serious buyers and streamline the sale process.
Revenue History
We require a minimum of 12 months of revenue history. This doesn’t just mean the business has existed for a year; it must have been actively generating revenue during that time.
A stable 12-month track record gives buyers the confidence that the business isn’t artificially inflated or experiencing a short-term boom.
Analytics
You’ll also need to have Google Analytics (or Clicky) installed and tracking data for at least 3 months before applying. This is essential for verifying that your traffic is legitimate, consistent, and aligns with your reported earnings.
Site Type and Domain Consistency
If your site earns through Adsense, Amazon Associates, affiliate marketing, or display advertising, it must have operated on the same domain for at least the past 12 months.
Manipulation or Misrepresentation
We carefully vet for red flags like penalizations, deleted accounts, short-term 301 redirect boosts, or any evidence of manipulation. Two or more of these issues will lead to immediate rejection.
Service-Based Business Criteria
For client or service-based businesses, at least 50% of revenue must come from multiple clients. We don’t accept businesses that rely on a single customer for the majority of income.
Restricted Niches and Prohibited Content
We do not accept businesses in or adjacent to the following categories:
- Pornography or adult content (some sexual wellness products may be considered)
- Gambling, hacking, payday loans, illegal substances
- CBD or hemp oil products
- Dubious medical claims or herbal “cure” sites
Other Reasons for Rejection
We do not list businesses with:
- Fake SEO signals
- Artificially inflated social media metrics
- Structures or financials that don’t align with current buyer demand
We may reject a business we deem as being unfit for our marketplace or if we don’t believe we have the buyer pool for the current business due to the structure or P&L.
Don’t Meet the Requirements Yet? Try This
If your business is still growing or doesn’t quite meet these thresholds, don’t worry, you’ve got options.
Money Nomad is our sister marketplace built specifically for profitable side hustles and micro-businesses that fall below the Empire Flippers threshold.
It’s a great way to get your site in front of buyers while you build toward bigger goals.
