ABOUT THE AUTHOR

Lauren Buchanan

Content Specialist

Lauren Buchanan

Lauren joined the Empire Flippers team as a content specialist in August 2021. She started off her career as a Graphic Designer & Copywriter, then worked as a Financial Adviser, before returning to her marketing roots with Empire Flippers. An avid foodie, Lauren will happily talk your ear off about the latest gastronomic delights she’s discovered. When she’s done eating everything in sight, she works off the calories by playing cricket and action hockey.

Lauren Buchanan's most recent posts

This Week in M&A Issue #222

Published by February 2, 2026

Happy Friday! 🎉 Today’s trend of the week is “children’s skincare”. Kids are trading toys for toners. Thanks to TikTok, […]

This Week in M&A Issue #219

Published by January 12, 2026

Greetings earthlings 👽 Today’s trend of the week is “scalp care”. Searches for scalp serums, massagers, and head spas are blowing […]

This Week in M&A Issue #216

Published by December 22, 2025

Season’s Greetings! Wishing you a joyful Christmas, a relaxing holiday week, and zero inbox emergencies. 🎄 Just a heads up, […]

This Week in M&A Issue #215

Published by December 15, 2025

Hello, you wonderful thing! 👋 Today’s trend of the week is “adult onesies”. Last week, we covered how adults are taking […]