EMD’s are dead! You HAVE to build links to stand a chance! Google HATES niche sites!
We get questions, comments, and emails mentioning these types of things all the time. Sometimes mis-information is distributed by those who stand to profit from our believing it. (Selling you tools, ebooks, or coaching that profits from our fear) Other times it’s a misunderstanding of the data (small sample size, confusing correlation with causation) or a regurgitation of that information by well-intentioned “connectors“.
How do we know that these eight points are REALLY misconceptions? We don’t know for sure. We’re not SEO experts and don’t claim to be, but we know enough to call out those that aren’t either. The problem with SEO is that it’s vague, ever-changing, and a perfect industry for fraudsters and deception tactics. We take on some of this in the episode. Whether you agree with us on these points or not, we’re hoping this stands as a reminder to be critical of ANYONE who’s “sure” when it comes to what works and what doesn’t in regards to SEO, rankings, etc.
Check out this week’s episode here:
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Now…over to you! What have you heard from the “experts” regarding ranking that just doesn’t seem right? Any thing you’d like to share? Let us know in the comments below or feel free to say hi on Twitter! Or…you can use SpeakPipe to leave a message below and have a chance to be featured in the next podcast!
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