March 27, 2012
In Episode 15 of the AdSense Flippers Podcast, we cover the most important section of our entire site-building process: Analyzing the first page competition for the primary keyword we’re targeting. While everything else we do tends to be outsourced or automated, this is the piece that Joe and I still perform each week. The first part of our keyword research strategy involves looking at objective criteria to determine whether a keyword is worth targeting or not, but the second part of our research strategy is much more subjective. We analyze the first page of Google to determine exactly how well we think our process will perform at getting the site ranked on the first page of the SERP. If we feel we have a good chance at getting the site ranked (or the opportunity is high) we’ll go for it. If it’s not, we won’t.
We rank the sites on a scale from 1-5, with 1 being a really low chance to rank and 5 being an excellent chance to rank. We’ll typically purchase any sites that are a 4 or 5 and discard the rest. We usually require a 5-1 ratio of available sites to sites we actually choose to purchase, so if we want to go after 40 sites that week we’ll most likely require 200 potential keywords with the associated domains available for purchase. We then narrow that list of 200 down to 40 through first page analysis.
Did you like this week’s episode or would you like to add anything we missed? Let us know in the comments below!