In Episode 14 of the AdSense Flippers Podcast, we dig in to what “Free” means when applied to a business model. We thought it was important that we explain we are NOT against paid information for any moral reasons. We simply think you receive more long-term value by offering info for free and that it’s a great way to disrupt established industries and shake things up. We cover a general overview of how to apply “Free” methodologies and strategies to your business, the advantages and disadvantages that come with free offers, effective ways to use free to get paid, and the particular strategies we’re using with AdSense Flippers to monetize free.
How to Monetize Free
(The pictures don’t have much to do with the topic in this week’s episode, but we were able to drag “John the Intern” away from his desk for a day of island hoping and scuba diving and thought we’d share one of the benefits of living here in paradise!) Want to see more pictures? Check them out here.
Even though this episode has more to do with business strategy than niche site creation, we wanted to make sure we were clear about where we stand on info products and give you some specifics about how you can utilize “free” in your own business. Did you find this episode useful? Don’t be shy…let us know by giving us a review! Here’s the link to the podcast on iTunes. Thanks in advance!
Podcast Transcripts (Click Show to view)
Topics Discussed This Week Include:
Our new charity project, a new approach with our outsourcing company, and the AdSense Flippers Guide
Introduction to free: Reviewing Chris Anderson’s book and looking at real-world applications of concepts
Advantages to free: Disrupting established markets and trading short-term payoff for long-term exposure
Disadvantages to free: Psychological values attached to payments, and irreversible market shifts
Making money with free: Niche should start with end-user in mind and attacking older, established industries
Our free strategies: Resisting temptation for short-term gains to promote long-term value in our organization
Interested in attending a webinar with us? Anything you’d like to add? Please let us know in the comments below!
Note: A few days after posting this podcast, my friend Brendan Tully (a SUPER sharp guy) turned me on to this awesome comparison chart that looks at and compares various mailing list services. I thought this was relevant after discussing Aweber.
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