EFP 146: How We’re Spending $800K Buying Online Businesses

Justin Cooke

September 26, 2015

What if you had nearly $800K and had to build out a website portfolio that was both diversified and primed for growth?

That’s the exact scenario we’ve found ourselves in and we’re letting it all hang out in our latest podcast episode.

From $800k to a Full Fledged Online Investment Portfolio

We dig into the specific criteria we’re using to build out this portfolio and also cover a few different scenarios that will and won’t work.

The goal of this episode is two-fold:

  1. To share with buyers our specific criteria in building out a strong, diversified portfolio
  2. To drum up some additional sellers/sites for our investor program and marketplace

Note: Our requirements for this portfolio are pretty specific and may not represent all buyer. Still, we think there’s a ton of value to be had in this episode for both buyers and prospective sellers.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

Part 1: Our Buying Criteria For An $800K Portfolio

  1. Price Range
  2. Multiple (Important, but not the MOST important piece)
  3. Conservative Approach > Aggressive Approach
  4. Age of site
  5. No eCommerce Sites?
  6. Sites we’re “proud” of

Part 2: Websites Scenarios We’re Looking To Purchase

Part 3: Websites Scenarios That Wouldn’t Be A Good Fit


Spread the Love:

“Having too many sites in your portfolio can spread out the work too much.” – Joe – Tweet This!

Are you looking to build out your own portfolio? What similarities/differences do you have in your criteria? Did we miss anything? Let us know in the comments!

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  1. Leo says:

    I listened to this episode on iPhone a while back, but wanted to listen to it again… playback / download on your site is extremely slow … took 20 min to download 6/58mb … probably time to change your podcast host

  2. Will says:

    Thanks Justin & Joe.

    Great podcast, out of curiosity I have an Amazon associates related website currently hitting 7% – 7.5% in commission and I am looking to sell in the next couple of months.

    Would you guys be interested in having a look over it? It’s definitely the type of website you would be proud of, beautiful design and fantastic content, oh and significantly well-established, huge variety of keywords both highly competitive and long-tail, no PBN links just pure and simple branding.

    • Justin Cooke says:

      Hey Will,

      Sounds like a nice site! Shoot me an email – [email protected] – and we can have a look.

      Quick note: We do not do cherry picking for the investor program. If it looks good, we’d have you list on our marketplace the regular way and we’d have to compete with our regular buyers on the deal. That would ensure you get the best opportunity to sell and we’re mitigating an inherent conflict of interest.

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