Greg Elfrink

May 2, 2016

When it comes to selling your website, you might be wondering…why do we charge you just to list with our marketplace?

After all, our business is in the business of selling websites, so shouldn’t we make our listing fee zero? Wouldn’t we get much more inventory on our marketplace if we listed everything, instead of charging $297 for new sellers to list with us?

A lot of sellers want to know why we do this, and at first, it looks like it doesn’t make sense. That is, until you look at the logic behind this move.

The logic, by the way, makes it easier to sell your site. It is a win-win for everyone involved.

The $297 fee is our first step in vetting your website’s authenticity.

It is also the reason why buyers come again and again to our marketplace to purchase revenue-producing websites.

Let’s dive more into why this happens.

How $297 Creates a High-Quality Marketplace

There are a lot of hucksters out there who want to sell off websites that are just plain bad deals for the buyers. For a naive buyer, they might not realize what they are getting into or they simply do not know how to evaluate these websites.

What is the solution to prevent this from happening? Easy. Make the marketplace a premium place to list your website.

Very few of these shady individuals are willing to pay $297 to sell their toxic websites.

Not only is the money temporarily out of their pocket (though the $297 fee is 100% refundable if the website isn’t accepted to the marketplace), but these shady characters realize that their toxic website is not going to pass our intense vetting process.

By using the fee test, we eliminate the majority of low-quality, possibly dubious, websites from being listed on the marketplace.

When the fee is followed up by our vetting process, there is almost zero chance for a low-quality website to make it into our marketplace. Because of these processes, our sellers benefit in a tremendous way. We attract serious buyers who know that we offer quality businesses for them to do their due diligence on.

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What is the $297 fee really giving you as the seller?

Let’s recap.

Benefits of Paying $297 to List with Us:

  • Eliminates a lot of competitors from listing their websites. This means more eyeballs go to your seller listing.
  • Pays for the vetting process that buyers have come to expect from us, giving you, the seller, a big advantage in the buyer’s mind as to the quality of your website.

But is the $297 really effective for this?

There are a couple of statistics that might sway you:

  • We sell 95%+ of all websites we list on the marketplace.
  • 90%+ of sites listed are sold within 60 days of being on our marketplace.

Not only that, but our sellers tend to get a much higher price for their websites than other brokerages or auction sites can get them.

This means you will have cash in your pocket faster, and can go off to build more websites that will ultimately sell for even more profits. We speed up the timeline for not just the sale of your website, but for the very movement of your business growth.

Is that worth $297?

We think so, and so do our sellers.

By overcoming this small barrier to entry, you get to reap all the major benefits that will get your website listed in front of a horde of hungry buyers, get your site sold faster, and get more money in your pocket than any other marketplace online today.

Are you excited?

If you are ready to start selling with us, you can list your website by clicking here.


Greg Elfrink

Director of Marketing

Gregory joined Empire Flippers in April 2016 as the Content Manager. He manages the flow of content surrounding our brand – blog posts, guides, podcasts etc. – from producing the content to promoting it. His goal is to grow the reach of the company and introduce us to new audiences. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels around Southeast Asia. He loves fiction, science and in his free time he moonlights as a novelist.

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