Why Business Buyers are Acquiring Marketing Agencies
Updated on September 4, 2025
Transcript
Hello and welcome to another episode of the Opportunity Podcast. It's Greg. In fact, it's just Greg. If you're watching this on YouTube and you didn't know I had a podcast, go to empireflippers.com/podcast. I'm usually interviewing a wide variety of entrepreneurs on all sorts of different subjects. And if you're listening to this as a podcast and you didn't know we had a talking head YouTube channel, go to YouTube.com/empireflippers and come hang out with Greg on yet another platform.
Today, I'm doing another solo podcast. You may have seen the first one that already went out. I'd love to get your feedback if you actually like this format where I'm not necessarily interviewing someone. On the YouTube side, there's a little bit less production value because it's just kind of, you know, Grandpa Empire over here giving his views on different things I see happening in the industry, rather than me asking an accomplished entrepreneur a bunch of different questions about what they're doing.
In this episode, I am covering why business buyers are starting to be pretty hungry for marketing agencies. In fact, I think this is a massive opportunity for a lot of my friends out there in the space, because I have so many friends building a marketing agency, and marketing agencies could actually lead you—maybe in some cases—to an even easier path to make a million dollar plus, or even a multiple seven-figure exit.
Just last month, we sold—at least at the time of this recording—a six and a half million dollar marketing agency, and you bet that seller was extremely happy. Now, we've always sold a handful of marketing agencies over the years, but we've never really done a whole lot of content around it. So I think it's time for us to make that a thing where we start talking about marketing agencies more. As you guys know, we have traditionally sold a lot of affiliate sites, a lot of Amazon FBA, and e-commerce in general. But in this podcast, I'm going to be covering why buyers are so into this.
Before I get into why buyers love this business model more than people think, let's first talk about a very common thing I see in this space—and that is sellers who are the founders of a profitable marketing agency. They think, very similarly as in 2016 with affiliate sites and Amazon FBA, that they can't sell their marketing agency. In fact, about a year and a half ago, a good friend of mine in the space and I were talking about a big $13 million e-commerce store we had sold, and he was just beating himself up a bit. He was talking about how he wished he had spent more time building out affiliate sites and e-commerce stores, knowing that he could sell them, versus his agency. I asked him what he meant by that, and he said, "Well, everyone knows you can't sell an agency." And I was like, "What are you talking about?" Even back then, we had sold many agencies. I think our biggest one at that time was around $1.1 or $1.2 million—so a little bit over seven figures. He just didn't realize, like, wait, you can sell a marketing agency? Yeah, dude, that's a thing.
A lot of people in these more niche spaces, especially if they're more personality-focused—which we'll get into—they think that they can't sell this business. But almost any business that is making a profit, not all, but almost any business making consistent profit year over year, typically you can indeed sell it. Now, you might not get the multiple you want. Agencies aren’t going to sell for a SaaS multiple, for example; they're going to sell more in line with a traditional SMB multiple, which is typically going to be that 1–4x of EBITDA or SDE. Sometimes you can get a little bit over that, but usually that's the range you're going to be playing in. A good quality agency is going to sell for anywhere between, like, 3–3.6x typically. So not SaaS multiples, but plenty of juice there to make you a multi-millionaire depending on the size of your business. So that's the first thing: I think a lot of agency owners just have the wrong mindset that they can’t actually sell these businesses.
But let’s get into why buyers are buying these anyway, because unlike previous years, there is actually a big demand and I’m seeing that demand increasing— and I think the demand is going to continue to increase, at least over the next year or two. Right now, it is a very, very good time for you as a marketing agency owner to sell your business.
But why is that? Why are buyers suddenly getting so much more intrigued with marketing agencies? What's going on here? Well, the big thing is what I would call full control—full business funnel control. Now, when I say business funnel, I don’t mean just marketing funnel; I mean the entire business process. So, if you look at other business models, say, like affiliate sites, they don’t have full control of the business model. They usually extremely rely on SEO, and usually that’s the only traffic source that works for them in order to remain profitable. Now, there are caveats, of course, but typically that is the case. Then you look at Amazon FBA: they also don’t have full control, because just like the affiliate, they struggle to collect their customer data. Amazon views anyone that buys your products as their customer, not your customer, so there is always a bit of a tricky situation to build the email list of your own customers. Affiliates have the same problem, obviously, because if someone clicks their affiliate link and goes to buy something, they're joining that person’s email list, not the affiliate's.
So this full control, in everything that is happening in the industry right now—where it's moving so much faster—is way more attractive to a buyer because, yeah, it's a more complex business, there are a lot more moving pieces, but you can control almost every one of those moving pieces. We're seeing buyers in general kind of flock toward these businesses that I would say have full control of the business funnel. That includes even e-commerce: DTC (direct-to-consumer) commerce is another one of those. In fact, I think in this age of AI, e-commerce stores—DTC e-commerce stores (not platform-dependent ones)—and marketing agencies are actually on the rise. I think the demand for both of these is going to grow, and it’s because of this full control concept.
Now, the other two things that buyers are intrigued by with marketing agencies are talent acquisition and reasonable multiples. You know, it's tough to find good marketers in general; it’s not easy. So if you buy an agency that already has good marketers, you're inheriting all these processes and data of different things that work. Let's say you buy a marketing agency that specializes in e-commerce stores, and say you have two or three e-commerce stores yourself. Well, now your e-commerce store, which probably already had some in-house marketing—maybe just you, maybe an employee—but now you also have this agency that serves, say, 20, 40, 50 other e-comm clients. You have all this fantastic data and these people who have executed across a wide variety of campaigns, which, when you couple that with your in-house, deep experience in your own niche, can be absolute magic. Talent acquisition is a good reason to acquire a high-quality marketing agency—shouldn’t be the only reason, in my view, but it should definitely be up there. I often joke, if you own the marketers, you can own the market. And I think that's even more true in this day and age.
The other thing I see buyers really interested in with marketing agencies is the reasonable multiples. You're not paying a SaaS multiple. You can get above that 4x, but it’s extremely rare for a marketing agency. You'd have to be, I'd say, at minimum, multiple seven figures in your valuation to have a hope to get above 4x—but even at multiple seven figures, it's still not a guarantee. Most exceptional agencies will probably sell more like 3.5, 3.6. Still, crazy good money for you as the seller. At the end of the day, who cares about the multiple if you're going to become a millionaire either way? That's just the reality. I talk to some marketing agencies who think 3.4x is low, and my response to them is, "Oh, you must not have sold many agencies." We’ve sold over 2,400 businesses at this point, so I’m a little bit more, you know, Mr. Realist over here on what it takes to get your sales multiple high. But because these are reasonable multiples, and with full control and talent acquisition, marketing agencies become very attractive.
More often than not, most marketing agencies that I see—at least when it comes to acquisition—they tend to have recurring revenue, kind of like a SaaS. Now, the retainer is less sticky than, say, SaaS in a lot of cases, but they still have that recurring revenue, which can create some really interesting opportunities for the buyer.
Before I go into what I consider the "profit renaissance" that is happening with marketing agencies—or is in the process of happening; I don’t think it’s fully there yet, but I definitely think it’s going to happen here over the next couple years—first, on LinkedIn over the last six to eight months, I've been seeing all these people talk about the death of an agency, because we're now in this age of AI and AI is just crushing and scaling things in all sorts of chaotic ways. It's really hard to know what's happening there. I see a lot of my marketing agency friends pretty terrified that AI is going to replace them.
Now, I think this is very silly personally, because if I was the CEO of, say, a Fortune 500 company and I needed to do a new Facebook marketing campaign or whatever, I'm not going to be using my time to sit inside of a Discord chat to get Midjourney to make some images for me. That's just not going to happen. I’m going to hire someone to do that. Maybe it'll be someone internally or maybe it will be a marketing agency. Who knows which way that person might go? So I think this whole fear that marketing agencies will die is completely unfounded. In fact, I think marketing agencies are going to make way more money in the age of AI than almost any other business model, and I'll get into why that is here in a second.
But it's no secret that AI has definitely hurt a lot of different business models—especially affiliate SEO. It's been crushing them as Google has just been going absolutely wacko with this algorithm. Even we've been affected by that, so SEO has been a very fair-weather friend recently to all the marketers out there. But you also see SaaS getting hit pretty hard with this too. You're getting more and more people who are "vibe coding" their way to success with creating SaaS apps, then charging a one-off fee rather than a monthly recurring. I have a bunch of friends doing crazy good numbers on lifetime deals, just vibe coding something up, AppSumo-ing it, having a whole process in place, and making a lot of money from it.
For the first time, the whole moat that often makes SaaS so attractive—which is mostly based on developer skill set, basically, who can get good developers to push a product to a good market—developers are becoming less and less important, just like marketers in a lot of ways are becoming less and less important, at least the human versions of us, as AI goes bigger and bigger. So SaaS is actually taking a very interesting hit. I don't think they've fully realized that yet, but I'm seeing the whispers of it. I think I actually mentioned that this would probably happen on our YouTube channel about a year ago, and I think we are starting to see the real beginnings of this as tools like Cursor come out, tools like Lovable come out.
I have a buddy who is an amazing Meta advertiser. He's run some pretty massive campaigns, and he literally vibe coded an entire ad management software using a mixture of Lovable, Airtable, and just cobbling it up, basically. He built it over a weekend and it's pretty good. There are little bits of it that are janky, but I’ve seen a lot of solo devs with their apps over the years, and it was better than those. This guy has no coding background at all. This would have taken him some pretty serious money and time to do in the past, and now it took him like a weekend. So I think you're going to continue to see this hit to the SaaS world, and I don't think that's going to happen with agencies.
Because in the age of AI, the two business models that I think are going to benefit the most—from at least digitally native business models—are DTC commerce stores and marketing agencies. The reason why I say that is because—one, I already talked about affiliate, I talked about the SaaS issue, and you might say, "Well, wouldn't an AI startup benefit the most?" I think AI startups are the riskiest one for you to do or buy. The reason why this age can be so good for a marketing agency and for DTC e-commerce stores is, let’s say a new tool comes out that's actually better than what you were using. Okay, you cancel that subscription, you go and get the new subscription. Obviously, there's the opportunity cost of the tech switch, all that kind of annoying stuff, but you can adapt as this fast-moving AI stuff is rolling out. Versus if you're a SaaS business and an AI comes and does what you do better, you're screwed—your software is obsolete. If you're an AI startup, you’d better hope you either raise an obscene amount of money to remain competitive and relevant, or exit very, very quickly, because you are going to be obsolete soon.
I have a friend who built up an AI chatbot service, maybe two years ago, so AI was still little baby in terms of mainstream use. He got it to $25,000 a month in profit. Then OpenAI came out with basically the same thing he was doing for businesses, but for free, and that whole business was gone overnight. His whole business became obsolete. How are you going to compete—his little $25K/month business versus this multi-billion-dollar conglomerate? The answer is, you don’t; you die.
That’s why I think AI startups and SaaS startups are much riskier versus e-commerce stores that are on their own platform—Shopify, Magento, WooCommerce, something like that—and agencies, which are in very good positions to roll with the punches as we go through this pretty dynamic transition.
I think everything that’s happening in the world with AI is probably the most momentous change to the internet marketing, internet business world, and the business world in general, since the advent of the internet in a lot of ways. It's probably the biggest change since the introduction of social media, where paid media got really crazy good in terms of scalability and data, all that kind of stuff. But it’s one of those pretty big watershed moments that we're experiencing, and I think agencies will benefit greatly from it. I think buyers know that too, so they're excited that you think agencies are dying—like, "Yeah, of course, I'll give you some money for your dying business." And then they're just going to make it worth way more because they see what a lot of my agency friends are not seeing, in my view.
Let's talk a bit about this profit renaissance. Before I can go into why I think agencies are going to have this massive renaissance—a big reason that is feeding this buyer demand—first, we need to talk about how agencies traditionally operate. When you're first starting an agency, it’s pretty easy to have, like, 50–80% margins on your profit until you get to a certain level. Usually, that threshold is when you hit a valuation of a million dollars—so that’s roughly $30–35,000 a month of profit. That’s when you, as kind of a more solo founder, are probably burnt out, stressed, very time-poor, all that kind of stuff, and you have to start hiring people. This is where the tragedy of the agency profit margin begins, because in order to hire, you need good people with good talent, and good people with good talent cost a good amount of money.
That’s what starts compressing those margins—from 50–80%, suddenly maybe you're at 25–30%, which is not so bad, now you're at kind of like an e-commerce level; a lot of e-commerce stores operate on about a 30% margin. But as you continue to scale, this problem becomes worse and worse. As you go into multiple seven figures, it’s not that uncommon to start having profit margins that are 15–20%. A lot of PE firms that do buy agencies, they will look at a high, multiple seven-figure agency, or maybe a low eight-figure agency, with a profit margin between 15–20% and consider that pretty good. That's an interesting margin when you're playing at an agency that has scaled up that much.
Because if you want to stay relevant and be really, really good—unless you have a crazy productized system, which I do recommend you get—you need to hire pretty talented people that are good at whatever marketing service you're selling and able to keep updated with it. You can spend a lifetime just studying one marketing channel and staying up to date with that. It's not easy. This all costs a lot of money, hence the compression of your margins, because you don't want to be in a situation where maybe you have one guy who's really, really good at Facebook ads signing up clients left and right, but then you hand it off to a junior who's really bad at Facebook ads. So what started as a good client experience ends as, "Oh, not this again," right? Anyone who’s hired an agency and been thrown around to the juniors all the time knows: "This guy doesn’t know anything." So you need to hire good people, invest in good training, all that stuff, and that's what causes this margin compression traditionally.
But now, that's all changing. AI is doing so much. I think AI is most effective—at least in its current rendition—for people running service businesses, and a marketing agency is a service business. I've seen people replace $50,000 a month in content costs with AI. Everyone’s talking about AI content, AI "slop" content—you can make really good content with AI. You just can't do the shotgun approach. You don’t one-shot it; you have to do it chunk by chunk to really make sure it’s good. But even so, you’re saving so much money on your content costs because you don’t need to hire this very expensive writer.
Now, when I say good content, I’m not talking about Hemingway-level, right? I think a lot of marketers are like, "Oh, you can never write the best content because it's AI," and I think that's true—but most businesses don't need the best content. If you're using AI content and servicing a bunch of HVAC clients, you don't need Ernest Hemingway level, you don't need Brian Dean or Neil Patel content levels for that little local business. You just don't need that amount of quality. I think AI does a perfect job for it. That’s something a lot of people misconstrue.
That’s just one example—making content so cheap now versus when you had to laboriously pay out all your writers and herd them. I'm a writer myself, so we're kind of like herding cats; it's not the easiest to get us to function and focus. Content is the lowest-hanging fruit, not even the most valuable fruit in my mind.
I've seen marketing agencies now replace SDRs—their sales guys at the top of the funnel, qualifying leads before it gets to a closer. I've seen them replace SDRs with AI and it's working. The AI is helping that lead sign the contract and pay the invoice before they even talk to an actual human. That really depends on your marketing service and how you’re positioning yourself to be able to pull that off. Usually those are more productized offers versus a custom offer, but the AI is handling the phone call, updating the CRM. You don't have to remind your sales guy, "Hey, can you please update the pipeline because you're messing up my marketing numbers?"—which is a classic marketing pain point when you're working with a sales team.
Now with all the different AI stuff that's happening—tools like Nanonets or Zapier automations with AI—you can do all sorts of crazy stuff. I remember agency owners who used to have a two-week-long onboarding process. I've been in that experience as the client, but now I'm seeing agency owners have this amazing workflow that's tied into their CRM, project management tool, Stripe invoicing, all that kind of stuff, that walks the client through step by step what they need to do to get onboarded, and the whole process is automated. The client still has to do stuff, but you yourself don’t need to be interacting, or have a customer success agent—which again, can be pretty expensive to hire—making sure the onboarding is complete.
There's tons of things you can do now that you simply couldn't do. Onboarding is one example of admin that's coming way down, but basically anything with admin—like recurring invoicing—you don’t have to follow up with your own clients to pay the bills. You can build an automation that is getting the information from Stripe or QuickBooks or whatever, that tells you, "Hey, this guy hasn't paid yet," or, "You’ve only paid this much," or, "What's going on here?" Another thing is what I call a traffic light system. I think most agency owners should do this, but most of them don’t. The traffic light system is: you look at your most successful clients (green), ones that are not doing that hot (yellow—it’s going to turn into a bad conversation soon), and ones that are angry at you (red).
You can feed all this data from your best clients (green), yellow light clients, and red light clients—and that can send updates to your employees, like, “Hey, this account, we need to look at it, something is going wrong—let's fix it.” You get that information now so much quicker, way more streamlined—which means better retention, better retainers, and happier customers. You can set up so much automation with AI and just automation tools that helps keep that client super happy with you because you can over-communicate, create entire PDF reports of what happened during the week with the ads or whatever your service is.
There's all sorts of stuff you can offload now to AI. This is just another one, and it is really, really good. I haven’t even talked about actual campaign launches: I know people whose agency would take one to two weeks and dozens of hours to set up a really effective client Facebook campaign (Meta ads), but now it's being done in hours with more creative, more copy, more headlines, more offers, different testings, and different positionings. What used to take weeks and weeks is now taking just a few hours if you know AI.
But people think, "Isn't that why agencies are going to die?" and I say no, because you still need to know marketing, you still need to know how to do this stuff. Otherwise, you're just asking the void to help you out. You need to know how marketing works to use these tools effectively—it's kind of like Photoshop. I can go into Photoshop and make something pretty ugly, but maybe a little bit passable. An actual artist or graphic designer goes into Photoshop and makes a work of art. It's kind of the same concept. If you don’t know marketing, you probably can't use these AI systems in the way I'm saying. Hence, the moat for the marketing agency is intellectual capital, strategy, all that kind of good stuff.
This is just a small sample of things I've talked about that can seriously increase your profit margin. For that measly 15–20% when you’re at multiple seven figures, suddenly you’re at 35, 40, 50% again—like the early days when it was mostly just you in your business. This is massive, and this is a huge reason why buyers are looking to acquire marketing agencies: they want to put all this growth in place that these new AI automation systems are going to allow them to do.
I think this whole section—this renaissance—was summed up by a guy I interviewed. Let’s see, what episode was that? Yeah, so episode 185 of the Opportunity Podcast. If you go to it, you can listen to my interview with Amos Bar Joseph. He's building a startup to multiple eight figures—autonomous business. It's just him and two other co-founders, and they're spending, I think he said, about $300,000 a year (probably more now) on their AI tech stack, and that's majority token usage. If you know anything about AI, tokens are very, very cheap. So he's spending a quarter-million or so on his AI systems, and their whole goal is to basically build a $20 million ARR company that only has them—the founders—and all their "employees" are just AI. He's doing pretty well; they already do a decent amount of money, I think they're already at multiple seven figures in ARR and they're not even that old.
This guy, like I said, has experience. He's been in traditional startups. So again: you need to know the process in order to really use all the stuff I’m talking about. It’s not just like someone off the street can learn it quickly—well, they can if they go hard, I guess, but it's so much more helpful if you already understand the strategy. But this is what I mean: these service businesses are going to be able to truly explode, in my view, in profit. Buyers see that too, and I think that’s the buyer view as well. So we're seeing this massive demand come in to acquire marketing agencies.
Which leads me to my final point—my final section of this ramble of mine: How do you sell your marketing agency? How do you become a multimillionaire from everything I just talked about? Let’s get into the three main reasons why marketing agencies usually cannot be sold. Now, there are more than these three reasons, of course, but these are the three main ones. If you can solve these problems in your agency, you’ll be in a very good position to sell your business for a nice payday.
The first one—and almost every marketing agency has this problem—is no client acquisition system. If you're serving local businesses, like your local plumber, cleaner, whatever, it is very common to run into the objection from leads: "Oh, I built my business for years with no marketing, just word of mouth and referrals." That’s almost always pretty cringe for a marketing agency owner to hear, because, yeah, that's great, but that’s a strategy built on hope. Wouldn't you like something more predictable, like actual pipelines and revenue coming in?
The ironic thing is, marketing agency owners are just like that cleaner, just like that local business owner. They'll also talk about how they built their business on referrals and word of mouth, as if it's something to be really proud of. And you know what? You should be proud, because it means you’re doing good work. But in terms of the actual exit, this is not very helpful for you because most of those referrals are probably personal relationships with you—which leads into the second problem—and it's not really something you can scale. You can't control that flywheel of referrals and word of mouth; yes, there is value in that in terms of brand goodwill, but it’s a lot softer than people think when it comes to buying an agency. If I'm looking at buying a $5 million marketing agency and all their client acquisition is purely from referrals, that would be a massive red flag for me—very risky, because I don’t know how to get more referrals. There’s no mechanism to scale up my spend on referrals.
So, the first thing you need to do as an agency owner who wants to exit is build an actual client acquisition system. This could be any way you want: SEO, Meta ads, TikTok ads, cold email, organic content on LinkedIn (which we’ll get into with the second problem). You want to be able to show a buyer, "Look, we have this great pipeline, we have leads coming in from different channels." That's really, really juicy for a buyer.
Now, this leads into the second problem agency owners have: being very personal brand-focused. They are the face of the company. They're doing the content, the podcast, they’re on the YouTube videos. This is bad. You don't want this. I have a whole other episode (I messed up the audio, so I'm not sure if it’s out yet) about why personal brands suck. This is one of the big reasons they suck: if your whole agency is focused on you as the face, you can't really sell the business, or if you can, it won’t be for a good multiple. We've sold personality-based businesses in the past at EF, and the seller is usually not thrilled with the reality—they get a low multiple, low upfront money, and a very high earn-out that is tough to meet. Personality brands are extremely dangerous for your marketing agency, but they're also extremely common.
So, your LinkedIn organic content—even if you have a client acquisition system, if the content is done by you, that's a problem, because your personal LinkedIn isn't going with the buyer. Whatever you're doing for client acquisition, the buyer needs to be able to do it too—they need to be able to do the cold email, the Meta ads, as long as it’s not you in all the videos and ads. If it is you now, that's okay—let’s transition you out. Maybe you have a good sales guy or closer who can be the face in those videos going forward. I have seen many companies do that as their transition and it works, as long as you transition that six months or so before you sell the business. The buyer wants to be confident that it works. Always think about your personal brand: How do I remove myself from it? You want your agency to have enough goodwill that it doesn’t require your face. Ideally, there’s no face at all and your client acquisition system is working. That’s extremely attractive to buyers. Buyers want a machine of leverage, and that shows there’s some real leverage here, versus a personal brand, which is a red flag when acquiring a business.
The third big problem that marketing agencies have is churn. Most marketing agencies—I forget where I read this, so take it with a grain of salt, but it feels very true—have a retention of three months. So you sign a client and that client cancels in three months. To me, that makes a lot of sense because there's just a lot of really bad marketing agencies out there, and the moment they're thinking about firing you is literally the moment they become your client. That's when all the doubt, all the buyer's remorse comes into play. So you need to put good systems in place to make that buyer's regret go away and quash it. From the moment they sign on as your client, you're not done selling them—the selling process has just begun. You need different systems to keep them super happy.
There is a saying in this business model in particular: A marketing agency that doesn’t produce very good results will often keep clients way longer than the agency that produces amazing results, just because the mediocre agency is better at communication. There’s a lot of truth to that: if you can over-communicate, you can do amazing stuff for your retention, even if you’re not the best service provider out there. Now, you should be the best, but communication is often more important than performance—that’s very ironic.
Obviously, three-month retention is no bueno; we need longer. From my experience, what buyers want to see—the thing that excites them—is: if your average retainer with a client is 18 months or longer, that is a dream because most agencies cannot get anywhere close to that. If your average retainer is 18 months per client, that’s absolutely amazing. Obviously, you'll have some clients who are with you for three years and some for five months, but if your true average (taking out outliers) is over 18 months, it’s a dream.
Another thing when it comes to churn is contracts. Nowadays, I know very few people who pitch contracts of any kind because it's such big friction with the client. Back when I started, people were trying for six- or twelve-month contracts. It's gone the way of the dinosaur a bit. But when it comes to selling your business, it’s very awesome if you have contracts: six, twelve months, whatever. Why is that important? From a buyer perspective, if they want to get financed to buy your multiple seven-figure agency and you have an 18-month retention and clients on 12-month contracts (and only half are through that period), that buyer can go to a bank. Not all banks will do this, but some will. They can get a loan to acquire your business, which means they're not just limited by their own cash—they can use leverage, which for you means a lot more money potentially in your pocket versus having to accept a larger seller finance or earnout.
We both know that in most cases, unless it’s an enterprise contract, it’s usually not worth it to go after a client that reneges on the contract—you’ll end up spending more in legal fees than you'd gain, so you just drop it. But that's not the point of the contract. The contract does make the client feel more loyal because they've signed on for six or twelve months, but ultimately, there's not much you can do if they decide to bail. Still, from a buyer and banking perspective, this is very good because that opens the door to financing. Banks look at that as future revenue and view it as low risk, and it gives them confidence to underwrite the business for that buyer—which means you can take that cash to your own bank.
These three things are not the only things you need to do when selling a marketing agency, but they're the three big ones I see people struggle with when it comes to selling. Hopefully this was highly valuable for you. Let me know in the comments or shoot me an email at greg@empireflippers.com if you like this more low key, rambling version of Greg just talking about his thoughts, because maybe I'll do more of them. I do have a couple more episodes like this planned, but let me know what you think—whether you're watching on YouTube or listening on the podcast.
And if you want to sell your marketing agency, if you want us to help you become a multimillionaire, go to empireflippers.com/valuation-tool and get a free valuation of your marketing agency. Or go to empireflippers.com/sell and get a professional vetting done by us. You're under no obligation to sell with us until we give you a valuation that you actually agree with, so it’s literally zero risk to you—why not do that? Like I said, last month we sold a six and a half million dollar marketing agency, and that took us about 30 days to do. Spending 30 days with the Empire to make a few cool million seems like a pretty good deal to me.
With that said, I'll see you in the next episode. There you have it. I hope you enjoyed and got inspired about all the different things happening in this industry. Of course, if you just want to buy a highly profitable business, you can always go to empireflippers.com/marketplace. Or, if you want to make an exit of your highly profitable business, then you can go to empireflippers.com/sell-your-site.
I've been your host, Greg. If you enjoyed this episode, make sure you leave a review, give us a like, a follow, share it across social media. Talk to you all soon. See you on the next episode.
