How Selling Their Shopify Store Helped One Entrepreneur Launch Two New Businesses
Updated on October 16, 2025
For many entrepreneurs, selling a business feels like the end of the road. But for some, it’s the moment everything opens up.
That was the case for one European entrepreneur who built a thriving Shopify store serving parents across the continent. What began as a niche ecommerce venture grew rapidly into a trusted brand with loyal customers and strong supplier relationships.
When the time came to sell, the decision wasn’t about stepping away. It was about creating space for new ideas. What followed is a great example of how the right exit can spark even bigger opportunities.
A Fast-Growing Shopify Store Built on Trust and Quality
When parents shop for premium baby products, they want two things above all: speed and trust. One of our recent sellers tapped into this need by building a Shopify store that delivered both.
Launched in May 2023, this European-based dropshipping Shopify store quickly carved out a niche in the infant and young children’s products market. The seller built strong supplier relationships with leading premium brands, making the store one of the few platforms offering fast delivery of trusted baby essentials across the continent.
The site earned impressive organic visibility, often ranking just below the official brand websites in search results, and was even featured on a Shopify official theme page, securing a high-value backlink. On top of that, the business frequently benefited from exposure on supplier social media channels.
Within just two years, the business became a go-to destination for European parents seeking strollers, car seats, high chairs, ride-on toys, and safety accessories from top-tier brands, earning glowing reviews and loyal customers along the way.
Customer satisfaction was a core strength. With more than 140 TrustPilot reviews, 92% of which were 5-star, parents praised the store for its excellent customer service and speedy delivery.
This strong foundation and emphasis on customer satisfaction paid off, with the business earning an average monthly profit of $2,912 at a healthy 30% margin, all without relying on paid advertising.
The Business’s Time on Our Marketplace
Once the seller decided it was time to move on, we worked together to prepare the business for sale. Our team worked through a detailed valuation process that took into account the business’s strong profit margins, organic growth model, and excellent customer reputation.
After the business went live on our marketplace, buyer interest was strong right out of the gate, with 39 buyers unlocking the listing to review the details. The seller was looking for a quick exit and was willing to accept a lower sales price in exchange for a speedy sale.
With a solid business for sale and his willingness to be flexible, the seller didn’t have to wait long for the right buyer to come along. Ultimately, the business was only on the market for 55 days before being sold.
The business was sold for $36,000, aligning with the seller’s goals and connecting them with a new owner ready to carry the business forward.
Moving Onto Bigger and Better Things
For this seller, exiting his business wasn’t about stepping away from entrepreneurship; it was about leveling up.
Selling his dropshipping store gave him the freedom and capital to chase new ideas that had been waiting in the wings. The successful sale allowed the seller to launch not one, but two new businesses.
The first, next9months.com, is a creative social platform designed for expectant mothers. It lets parents-to-be discover baby names, host virtual gender reveals, and run fun polls with friends and family, turning one of life’s biggest milestones into a shared, joyful experience.
The seller is also planning on diving into a completely new niche with saunass.com, a dropshipping business focused on wellness products like saunas, hot tubs, and cold plunges.
A Smart Exit Can Accelerate Your Entrepreneurial Journey
This story is a powerful reminder that selling your business isn’t just about the payout; it’s about what comes next. Many entrepreneurs focus only on the short-term gain, but the real opportunity lies in how you use that capital and the experience you’ve built.
A successful exit can fast-track your entrepreneurial journey, giving you the freedom to explore new ideas, launch bigger ventures, and achieve more than you could have by holding onto your original business.
If you are ready to explore what you can achieve by exiting your business, book a call with one of our experienced business advisors. On the call, you’ll receive actionable advice on how to maximize your business’s value and a clear roadmap for a potential sale, now or in the future.
