Hobbies, Outdoors
Hobbies, Outdoors
First Made Money
8th of January, 2025
(1 year 9 months old)
Assets Included in the Sale
- Primary Domain
- Secondary Domains
- Seller Central Account
- Brand Registry
- Shopify
- Amazon ppc
- Employees / Amazon PPC / Account Management Contractor
- Freight Forwarding / FBA Logistics Partner
- Established Manufacturer / Supplier Relationship
- US Trademark
- GS1 UK Account
- Images, Listing Copy & Brand Assets
- Product Documentation & Compliance Files
- Sellerboard
Listing Details
This established e-commerce business specializes in a very specific outdoor hobby, featuring its own branded products sold primarily through Amazon in the United States. The operation is streamlined through Amazon FBA, making it relatively low-touch with the majority of logistic processes handled externally. With only two main products, currently averaging between 4.2 and 4.4 stars, this is a very easy business to manage.
Revenue generation is almost entirely through Amazon FBA, with potential for growth through direct-to-consumer channels via an existing but underutilized Shopify store. The business also comes with fully transferable relationships, including an established manufacturing partnership in China and a competent external Amazon management team based in London, which oversees PPC management, listing optimization, and overall account health.
Disclaimers:
Inventory is not normally included in the list price, further details can be provided to Unlockers.
The legal entity section of the Seller Central account is currently locked to the UK meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
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- Submit a unique offer on the listing
What would you offer for this listing?
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Opportunities
- Expanding the product range with accessories, bundles, replacement parts, and models for different price points
- Growing Amazon US sales by improving PPC efficiency, keyword rankings, listing conversion, A+ Content, and the Brand Store
- Developing direct-to-consumer sales through the existing Shopify store to diversify revenue
- Expanding geographically into the UK and other suitable Amazon marketplaces
- Building wholesale and retail distribution through outdoor and hobby retailers
- Creating educational content, product demonstrations, and user-generated content across YouTube, TikTok, Facebook, and Instagram
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Overseeing outsourced Amazon account management and day-to-day operations
- Reviewing sales, profitability, advertising performance, and keyword rankings
- Approving major advertising, pricing, and product development decisions
- Monitoring inventory levels and planning future stock orders
- Communicating with suppliers regarding inventory and product requirements
- Maintaining oversight of Amazon FBA fulfilment and account performance
Seller Support Includes
The seller is willing to offer 60 days of transition support following completion of the sale, including email and scheduled phone or video calls. Support will include a full business handover, guidance on day-to-day operations, Amazon Seller Central, inventory management, supplier ordering, advertising and account management, introductions to the existing supplier and London-based Amazon management team, and assistance transferring relevant relationships, accounts, brand assets, domains, and operational information.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 4 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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