Home, Lifestyle, Culinary
Home, Lifestyle, Culinary
First Made Money
22nd of January, 2022
(4 years 8 months old)
Assets Included in the Sale
- Blogger Backlink
- Branded Emails
- Threads
- Facebook Domains
- Primary Domain
- Shopify Account
- Meta Ads
- Google Ads
- UK Trademark
- Stock Image Account
- Software Tools
- SEO Manager
- OOS push down & Hide
- Fraudlabs Pro Fraud Prevention
- Blockify Fraud Filter
Listing Details
This business is for a UK focussed ecommerce business niched down to importing popular products from three specific countries. Products cover the home, kitchen and lifestyle categories. The business uses a hybrid approach to inventory management - with some products held in stock in the UK, and others dropshipped direct from suppliers. Notably - the business is very clear with customers about where stock is held - increasing trust with users. Due to the inventory requirements of holding larger quantities of ready stock, the business currently focuses more on pre-order and dropshipping.
SEO is an important part of this business' organic traffic strategy - with an external SEO company working with them to build links via blogger outreach. The main links have been shown in the "Assets" section of this listing. The business works with 3-4 suppliers based in Japan, Hong Kong and Korea.
Earnings
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Improving organic rankings through high-value keywords, expanded content, and a stronger backlink profile
- Expanding the product range with complementary products
- Optimising product pages, reviews, comparisons, photography, and on-site content to increase conversions
- Scaling profitable Google Ads campaigns and further optimising paid search performance
- Developing email marketing, product launches, promotions, and repeat-purchase campaigns
- Building brand awareness through Facebook and Instagram content while expanding the UK market presence
Risks
- Dropshipping businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
- Supplier/factory changing terms of agreement or unable to produce product to meet demand
Work & Skills Required
- Managing the Shopify store, product listings, pricing, website content, and SEO
- Processing orders, coordinating supplier fulfilment and shipping, and monitoring stock requirements
- Providing customer service, handling enquiries, returns, and after-sales support
- Sourcing products and coordinating orders with established overseas suppliers
- Managing online marketing activities and adjusting campaigns based on performance
- Reviewing sales, expenses, and business performance to guide operational decisions
Seller Support Includes
The seller is willing to provide 30 days of email and phone support after completion of the sale, assisting with the transition of the Shopify store, website, suppliers, product sourcing, fulfilment, SEO, social media, software, apps, and day-to-day operations. The seller will also provide available documentation and SOPs, assist with digital asset and account transfers in coordination with the Empire Flippers migration team, and may answer occasional questions afterward on a best-efforts basis.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .uk
Platform: Shopify
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