Supplements
Supplements
First Made Money
31st of August, 2011
(15 years old)
Assets Included in the Sale
- Primary Domain
- Secondary Domains
- 301 Redirects
- Seller Central Account
- Brand Registry
- eBay Account
- OTTO
- Shop Apotheke
- Doc Morris
- ETSY
- Other Trademark
- Email Marketing Software
- Email List
Listing Details
Founded in 2011, this premium natural wellness brand has developed a long-standing presence in the European market and was an early mover within its product category on Amazon Germany. The business has built an established catalogue of compact, consumable products and has served more than 90,000 customers since launch.
Approximately 85% of revenue is generated through Amazon FBA, with Amazon Germany representing the majority of sales. The remaining approximately 15% is generated through the brand’s own online store and eBay. Amazon advertising has historically operated at an ACOS of approximately 25–28%.
Inventory is held across Amazon FBA warehouses and the seller’s own approximately 20 m² storage facility. Due to the compact nature of the products, several thousand units can be stored within a relatively small footprint. Orders placed through the online store and eBay are fulfilled directly by the seller and the seller’s wife.
The seller currently spends approximately 20–25 hours per week operating the business, including order fulfilment and general management activities.
The product range has developed strong customer feedback, with thousands of reviews across the catalogue and average ratings of approximately 4.6 stars. The business has also built an email database of approximately 9,000 subscribers, providing an additional owned audience for future marketing initiatives.
With more than 15 years of operating history, an established customer base, strong product reviews, and a significant presence on Amazon Germany, the business offers several potential growth opportunities. These include further European expansion, entry into additional international markets, and increased investment in email marketing, social media, and paid advertising, areas that the seller has historically pursued on a limited basis.
Disclaimers:
Inventory is not normally included in the list price, further details can be provided to Unlockers.
Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Earnings
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Opportunities
- Expanding digital marketing through social media, targeted advertising, and Google Ads
- Activating Amazon Pan-EU and launching into the UK market
- Establishing and scaling the brand in the U.S. market
- Entering additional international markets like the UAE, China, and other global regions
- Promoting the book as a brand-building and customer acquisition tool
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
- High spam scores can limit deliverability and engagement.
- Losing key sponsors or advertisers can make revenue inconsistent.
Work & Skills Required
- Fulfilling 5–10 daily orders from website and eBay
- Preparing and handing over daily shipments to DHL
- Replenishing Amazon FBA inventory from local storage as needed
- Handling customer support via email and sending one or two weekly newsletters
- Monitoring payments and bank accounts, and paying suppliers and business expenses
- Preparing monthly bookkeeping in DATEV for the accountant
Seller Support Includes
The seller is willing to offer extensive transition support, including phone, email, WhatsApp, and video call availability during the first 90 days, with a dedicated WhatsApp group for quick questions. For the first six months, the seller will provide up to two video calls per week for training and advice on suppliers, Amazon, products, customers, and business operations, and will remain available for regular support for up to one year.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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