Kitchenware, Electronics, Sports
Kitchenware, Electronics, Sports
First Made Money
1st of January, 2016
(10 years 5 months old)
Assets Included in the Sale
- Primary Domain
- Secondary Domains
- Seller Central Account
- Brand Registry
- Product Insurance
- Other Ads
- US Trademark
- Patent
- Supplier and logistics contacts
- Email List
- All Images and Copy Materials
- SOPs
- Software Tools
Listing Details
Founded in early 2016, this established Amazon FBA business has built a strong reputation over nearly a decade within the sports and kitchenware categories, and recently launched in the electronics category. The business operates with a focused portfolio of 18 evergreen SKUs sourced directly from long-term manufacturing partners, with full ownership of the product molds and Amazon listings. It holds a registered trademark, full Amazon Brand Registry, and has accumulated more than 20,000 verified customer reviews across its catalog, providing significant social proof and a strong competitive position.
The business has been intentionally structured as a highly lean operation that can be managed from anywhere in the world. The owner spends approximately one hour per week overseeing the business, with responsibilities limited to creating monthly inventory shipments from the 3PL to Amazon FBA, placing supplier replenishment orders, and periodically reviewing PPC performance. Customer service, warehousing, fulfillment, and day-to-day logistics are outsourced to trusted partners, including Amazon FBA, a dedicated 3PL, suppliers, freight forwarders, and an external customer support team. Inventory is primarily stored at the 3PL, with the remaining stock held within Amazon fulfillment centers.
The business offers several clear growth opportunities for a new owner. Existing Amazon listings could be refreshed through improved imagery, copywriting, A+ Content, conversion optimization, pricing strategies, and more active PPC management. The mature Amazon account, extensive review base, and long operating history also provide a strong foundation for launching new products and variations. Additionally, there is existing inventory that could be relaunched with updated marketing efforts to unlock additional revenue, while an additional trademarked product line included in the sale presents further expansion potential. Having been operated passively in recent years, the business provides meaningful upside for a buyer willing to take a more active approach to optimization and growth.
Disclaimers:
The legal entity section of the Seller Central account is currently locked to Finland meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Inventory is not normally included in the list price, further details can be provided to Unlockers.
Earnings
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Opportunities
- Optimizing Amazon listings with updated images, copy, A+ content, and AI-driven conversion testing
- Testing pricing strategies and improving PPC management to increase conversions and profitability
- Relaunching existing SKU inventory with refreshed listings and active marketing
- Launching new variations or related products using the established Amazon account and review base
- Expanding the brand through additional marketing, sell-through, or new product development
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Creating monthly inventory shipments from the 3PL to Amazon FBA
- Handling occasional bookkeeping-related administrative tasks
- Placing supplier reorders to replenish inventory
- Checking PPC performance every few weeks
Seller Support Includes
The seller is willing to offer 30 days of email and phone support, with additional reasonable support available for up to 6 months after the sale via chat, email, and occasional phone calls. Support can include transition guidance on operations, inventory replenishment, 3PL coordination, FBA shipment creation, supplier communication, PPC basics, outsourced customer service, and general administrative processes.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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