Niche: Sports, Outdoors

Listing Details

Launched in 2020, this Amazon FBA business operates in the racket sports niche, offering 13 SKUs, including table tennis and pickleball equipment, featuring a patented ergonomic design. Key strengths include proprietary product differentiation through registered patents across multiple regions, a diversified international presence, and a scalable product line within a growing global sports market.

The business generates 87% of its revenue through Amazon FBA USA, 7% thorugh Amazin Australia, 5% through Shopify, and the remaining 1% through Amazon Canada. Operations are supported by five suppliers based in China with no contracts in place, and inventory is distributed across Amazon warehouses (35%), AWD (16%), and a 3PL (48%), with 2–5 months of stock available. Fulfillment is handled entirely by Amazon, with occasional Shopify orders fulfilled via Multi-Channel Fulfillment. The owner spends under 10 hours per week managing PPC oversight, inventory logistics, and customer service. Two contractors support the business: a PPC specialist and a marketing/website assistant (ad hoc), both willing to continue with a new owner.

The brand is registered under Amazon Brand Registry 2.0 with trademarks in multiple jurisdictions, and the business holds VAT compliance for expansion into the UK and Germany. Growth opportunities include launching new products such as additional pickleball paddles and padel tennis rackets, expanding into European marketplaces, and increasing marketing efforts across social media and email channels (currently ~2,700 subscribers). With patented products, strong historical growth, and clear international expansion potential, this business presents a compelling opportunity for buyers seeking an established and differentiated Amazon FBA brand.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The legal entity section of the Seller Central account is currently locked to Australia, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.