Niche: Finance

Listing Details

Launched in 2012, this business offers a public-facing calculator tool website monetized through Display Advertising and Subscriptions. It also offers white-labeled widgets of the same calculators via a yearly subscription model, allowing other website owners to embed them seamlessly. With a Semrush Authority Score of 45 and over 15 years of age, this business benefits from high organic visibility and long-term credibility. Key strengths include a diversified and resilient revenue mix and a passive operational model.

Revenue is evenly split between Display Advertising (54%) via Publift and Subscriptions (46%), offering greater stability than ad-only businesses. The site receives 83% of its traffic through Organic Search and has 244 active subscribers with 465 active subscriptions. Average churn is 1.9% monthly, and the LTV per subscription is $147.16, though actual customer LTV is higher due to multiple subscriptions per user. The seller spends approximately one hour per week handling minimal customer support and occasional server updates, with maintenance typically required once or twice a year. The business has been run passively for years with no recent content additions, offering a major growth opportunity for a buyer to refresh content and expand outreach. With solid fundamentals, a passive operation, and diversified revenue, this listing presents a compelling opportunity for buyers seeking a reliable and scalable online asset.

Disclaimers:

An Australian PayPal account was used for subscriptions until March 2026. The seller set up a Stripe account and is pointing new subscribers to Stripe as well as renewals. Subscribers need to add payment details when renewing through the new Stripe account, which has resulted in some churn so far. Further details can be provided upon request.

The Churn and LTV metrics were manually calculated by the seller.